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Life, liberty and the pursuit of happiness. - Thomas Jefferson

The beauty of life only becomes apparent once you realize you have all the power. From influencing your thoughts throughout the day to figuring out not only how to live your life. But how to actually get the most out of it. At some point, you realize we are all in an eternal pursuit of happiness or unhappiness. Happiness is a practice. Living in a way that feels true to yourself and aligned with your values. Unhappiness? Living life by someone else's definition. This post? Observations from our own experience to help you live a more full… Happier life.

1. Whenever you wonder who has it all figured out when it comes to happiness…

2. The answer is children. High energy, curiosity, experiencing novelty at all times, and having no self-imposed limitations. All that mixed with spontaneity. It is a formula that most adults could learn from and apply to their lives.

3. Finding meaningful work that connects to your inner desires and personality will bring you unlimited happiness. You won’t be able to sleep at night and won’t be able to wait to wake up in the morning to work on it. It is an underrated sign that you are doing something right with your life. Not sure where to start? List the few things that always make time pass quickly. Got it? Perfect. Now list what all three share. There is a pattern you are not yet aware of.

4. The environment is the underrated aspect of happiness. You want to put YOURSELF in environments that align with who you are (or who you want to become). People, items, living space, places where you spend your free time, and the weather outside. It all matters. Because sooner or later, you become exactly what you spend most of your time on and what you associate with.

5. A big reason people are unhappy with their lives? They have never been taught anything other than asking others for permission to do what they want. Parents, teachers, your boss. None of them matter, and neither should you seek their approval for anything or think they know something better than you do. They don’t.

6. Your parents are wonderful people. They did everything they could to ensure you could live the life you are living right now. Yet you should be aware that you should not spend most of your time optimizing for the decision that will make them happy. Doing everything you can to fulfill their vision of you. It is one of those lifestyle traps that no one ever talks about.

7. Turn the news off. Stop opening news websites. It has been designed to make you emotional (angry) and to keep you hooked so they can sell more digital advertising space. The attention economy’s main idea is to spike emotions and keep you unhappy.

8. The most direct way to increase your happiness is to stop comparing yourself to others and to put full effort into everything you do each day. Unfortunately, it is not taken seriously because it sounds like any other self-help book or tweet.

9. Happiness has become a performance metric. You spend every minute of your day trying to maximize your sleep score, planning perfect morning routines, and keeping a full calendar. Long-term results of that? Unhappiness. Because happiness alone doesn’t come from over-optimization... It is not a KPI.

10. Money will have a huge impact on your happiness when you don’t have enough. Once you do have enough, you will realize that you cannot solve all your problems with it. Paradox. This is when you realize it makes life easier, but optimizing everything you do and sacrificing yourself is rarely worth it after a point.

11. The REAL definition of quality of life is nothing but maximizing the utility of your remaining time on this planet. It is the same reason you should not cheap out on the things that improve your life, help you perform better, or put a smile on your face that you can’t take off.

12. What most people get wrong throughout their lives is thinking they will wake up one morning and figure out what happiness means to them. That is wrong. The only way to know what happiness means to you is to pursue it actively. Try new things. See what you are already doing that is not working. Audit. Try new things. Audit more... One day you will figure out YOUR definition of happiness.

    The easiest way to do this is to write out a list of the things that are not high risk and that you want to try over the next 6 months. Just by DOING one from the list each month. You will not be able to ignore the results and the difference you will feel.
    

13. Your happiness level is determined by your schedule. The more obligations you have to do for others, not because you want to do them. Or the ones that don’t give you any sense that you owe them or would do of your own free will... The more frustrated you will be.

14. Ancient Greeks were the ones who figured out what happiness is all about. Happiness is not about feeling good or being in a permanent state of euphoria (yet we should strive for it). Happiness is about living well in line with your principles and morals. The more true you are to yourself, the happier you will feel.

15. The quality of the relationships you build with the people you find inspiring will do more for your happiness than anything else. Humans are social creatures, and the more we detach ourselves from this, the more miserable we feel. To win at this game, you need to build your tribe.

To work on yourself for the good of others is a smart way to receive the best from life for yourself. - G.I. Gurdjieff

16. There is a big misconception that happiness can (and should) be pursued. That is wrong. What you can pursue (and YOU should) is purpose. Why you are doing the things you are doing. What is the reason behind it? How it makes you feel. If you don’t have a REAL reason for doing it... You will never achieve it.

17. Happiness is earned. It should not be treated as a default state. It requires effort and time. The healthiest benchmark is your approach and how you handle the small things. Becoming more optimistic year over year is the progress you are after.

18. Do yourself a favor and learn to stop overestimating how much happiness material things will bring you. They do for a day or two… Maybe a week if it was something you really wanted. Yet when you compare them to experiences or lifelong memories, they end up being nothing. Waste of your time.

19. Happiness is directly connected to your ability to move on. Bad relationships, bad circles, a job you hate, a life you don’t want to live anymore. The more freedom you have, the better you will feel.

20. Never underestimate the power of sleep and going to bed early. It is one of the factors in your life that never makes sense until it is too late and your body is breaking down. There is not a single aspect of your life that will not improve once you start taking care of your sleep. This also applies to your outlook on the world and to how you approach things, whether positively or negatively. Have trouble falling asleep? A few days of morning sunlight and you will be a different person.

21. Dopamine detox and having a clear mind are an unfair advantage when it comes to how you feel and see the world. The whole movement of people making themselves bored (on purpose) is not as crazy as it sounds. You just have to notice the effect on yourself, and it is a game-changer.

22. Without a proper set of daily habits (activities, tasks, goals...) that you find beneficial for your quality of life, you will be playing the happiness-pursuit game on hard mode. Or you might never reach it at all. You just need to pick a path of least friction and build on top of it. Forget about giving yourself big ideas and thinking you will stick to them. Forget about running every day. Start by walking for 10 minutes each day and build from there.

23. Having coffee outside in nice weather with the people you GENUINELY care about might not be the permanent fix for the situation you are in. But it will definitely be the temporary option that makes your journey easier.

24. Gratitude is the foundation of your pursuit. Only a few can shift their attention from a lack of sufficiency to the things they already have and that are present in their lives. It is also the most powerful tool you can have against the hedonic treadmill and against becoming a victim of it.

25. It doesn’t take much reading of history to realize that all of us are living superior lives to our ancestors. You also realize that people are happiest doing what they are naturally good at. Not something imposed on them, but something they have found themselves (an event, an experience...) and fallen in love with. Ikigai principles align with this as well.

26. A hard pill to swallow is that if you are stuck in survival mode, worrying about bills or whether you will have enough money to put food on the table. Your ability to find happiness will be limited. Simply because most of your time will be spent figuring out how to get out. Never being able to reflect on what you already have and why you are in a perfect position to turn your life around. 

27. One clear indicator that you are winning on your happiness journey is that you never want to retire and take it easy. You don’t even want to think about it. No one operating at 110% (aligned with their beliefs) is counting the days until they retire. It is something much deeper that most never experience, and a clear indicator of whether you have found your source of happiness.

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28. Pay an enormous amount of attention to the things that give you joy and a feeling of aliveness. Once you have a clear sense of what they are, the next step is to incorporate them into your routine and repeat them over and over again... Until they become part of your reality and something you do without even thinking. The ability to recognize them and incorporate them will pay off with massive dividends in the long run.

29. The first step in your pursuit of happiness is self-acceptance and knowing who you are. If you are unhappy in your own skin, everything else is a massive waste of time.

30. Walking in nature is one of the cheapest and most effective tools you can use to improve your mood. Not to mention anything else that comes with it... Your health improves. Your creativity improves. Your quality of life improves as a result. If you are not taking 10k steps a day, this should be your #1 priority.

31. One of the happiest archetypes among the people you will meet is the curious type. Those who, no matter their age, are still looking for the answers to the questions that interest them. Always looking for something new, realizing there is another stone to turn. Knowing that there is no end to it and that their curiosity will only lead them to the next side quest. Those are some of the happiest people you will encounter in life.

32. The word “no” and learning how to use it in everyday life carries an enormous impact on your happiness. You cannot be happy if you are afraid to say “no” to the things you don’t want to do.

Happiness was never important. The problem is that we don’t know what we really want. What makes us happy is not to get what we want. But to dream about it. Happiness is for opportunists. So I think that the only life of deep satisfaction is a life of eternal struggle, especially struggle with oneself. - Slavoj Žižek

33. Aliveness is the closest thing to a describable feeling of happiness. When you are so deep into something that you are unable to tell what time it is, what the weather outside is like, or what you have eaten for lunch that day. It is an underrated metric that you are doing something right.

34. Make it your goal to realize that happiness is a projection of your mind. It is not (and should not be) dependent on external conditions. It is not dependent on your material possessions either. It is your default state that you have NOT used since you were a kid.

35. Life works in seasons. If you are curious about what it means and how it relates to happiness, the same idea applies. Expecting to be optimistic year round should be your goal. But goals and reality are not the same thing. The good news is that you only need 3 to 4 months that work in your favor to call it a good year.

36. Your gut might or might not play a role in your happiness, hormones, and how you feel overall. Taking care of it and optimizing it further made a difference for us. Just something to keep in mind. Maybe those "gut is the second brain" memes might be real.

37. The two most important days of your life are the day you are born, and the day you discover why. The more you think about it, the more sense it makes (Mark Twain was right… again).

38. A key component of happiness is recognizing that it is nothing but a byproduct of the long-term positive effects of life experiences. The more of those positive life experiences you have, the closer you live to your true self. Not what others have pictured for you or what society told you was right. The easier it will be for you to stay in a phase where you are satisfied with yourself and what you are doing with your life.

39. Identify the 3 core areas of your life that bring you the most happiness (relationships, meaningful work, health...). Now set everything else aside and ask yourself how different your life would look if you didn’t have those. There is a good chance you realize that 80% of your happiness comes from those, and that this is a clear sign you should make them your priority.

40. A solid indicator that you are doing things right in your life and operating above your normal baseline of happiness is looking forward to waking up tomorrow.

41. The higher your intelligence baseline level, the harder you will have to work to find mechanisms that will allow you to be happy. It is hard to maintain a happy state when you spend most of your time analyzing how complex everything around you is and still being at peace with it.

42. There is a good chance that MOST of your happiness will come down to just one specific change. Losing weight. Not drinking alcohol anymore. Getting rid of the people you know are bad for you. If you are one of the lucky ones who recognize what is holding you back and you remove it… You will achieve it.

43. There is a big difference between the morning routines people spend hours optimizing and the ones they actually enjoy and look forward to. You don’t want to fall for the first one.

44. Most people spend their whole lives searching for happiness, only to realize that most of it comes from the same things they enjoyed since childhood. There is a clear connection between your past and where you are now. Yet most never think about it. The reason you were not able to let that book go when you were 6 might be the same reason you enjoy reading right now. Being able to recognize a few of those patterns and apply them to your current situation will do a lot for you.

45. Never underestimate the fun aspect of your life. What it brings, and what role fun plays when it comes to your happiness level. There is a good chance that you’re just one or two hobbies away from feeling what you never had before.

Positive psychology in the performative era. Worth your time…

46. To appreciate the state of happiness and the pursuit of it. It will only start to make sense once you experience the pain and suffering. C.S. Lewis explains it best in his books The Problem of Pain and A Grief Observed.

47. No one tells you in life that there is a good kind of fear and a bad one. The good kind of fear. One that when practiced often, will make you start to appreciate everything you have. It doesn’t take a genius to realize the impact on your state of happiness.

48. Learning how to control your emotions is more than half of the battle. All of us have days when we are not feeling it, when we are confused, or when we are angry. What our goal in the pursuit of happiness should be is to understand that decisions should not be made based on those emotions. The same way you should never promise something you don't really mean when you are in a state of euphoria and happiness.

49. The most overlooked source of happiness is having someone waiting for you at home while you are out there working hard. Never take it for granted. There is something special about having someone you can count on and who is happily waiting for you. It is one of those small joys of life you have to recognize before it is too late.

50. The pursuit of happiness is NOT about getting to a permanent level of happiness. It is about learning to appreciate the smallest things you already have that make life beautiful. It is our duty to make the most out of it and help others make the most out of theirs.

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Disclaimer: None of this is to be legal or financial advice of any kind.

Humans know what makes them feel most alive, and then they don’t do it most of their lives. - Patrick O’Shaughnessy

After starting this year off strong and planning our goals without a clear vision. Overachieving everything we had set for ourselves. We have found ourselves in a position where we didn’t know what to do. At the same time, there is this feeling that gives you joy and energizes you. Knowing you have achieved what you planned before you were supposed to do it. But on the other hand, there is this feeling that you know you have planned things poorly and underestimated what you are capable of. Finding ourselves in a loop in which we don’t know whether we should be happy or sad because we managed to do it.

From a young age, we have all been convinced that chasing goals should be standard. Mandatory. Something that, if you are not doing it, is wrong. Without having someone else explain to you that once you achieve that big vision and what you have planned for yourself. There will be a BIG disappointment at the end. The emptiness of a big vision you had.

After a few months, some thoughts and sleep on it. The conclusion and the reason we were not feeling the way we should is that the goals we were after were giving us a sense of aliveness. Why were we doing the things we were doing. What it was all about and why it mattered. All packaged into the form of goal(s).

What came out of that was the idea that all of us, instead of chasing goals and building out the system to achieve them. Our time would be better off optimizing for a sense of aliveness and doing everything we can to keep that feeling alive. On the long-term horizon, it makes much more sense to know what you desire and how to align that desire with who you want to become. More so than relying on a checkbox (your goal) you might or might not optimize everything to mark off.

Aliveness vs. The Grind

We found this documentary, Comedian - thanks to this masterpiece of a post. It shows the perfect example of our point. It follows Jerry Seinfeld and young up and coming comedian Orny Adams.

After taking 2 hours and watching the documentary. The simple conclusion is that Seinfeld is in an eternal pursuit of aliveness, to the point that he is the eternal student of the game. He is one of the most successful comedians in history, well over 9 figs at that point. To see him going to small clubs day after day. All around town. Practicing how to get back into the game and get his groove on.

Orny Adams is the complete opposite. So hungry to the point that he ends up looking miserable because of the fake self-confidence he projects throughout the movie. Mixed with that hunger he has for success and his wondering what others will say about him. The result? It looks like desperation, as the director positions him. Thinking the end goal is the only thing that matters, based on how much effort he is putting in. Ignoring the REAL reason why he should be doing what he is doing.

We would recommend you give this a watch and pay attention to the differences.

Based on this video alone, you can see the approaches both of them take to the same craft. Night and day difference. Orny is completely transactional about his craft, thinking that because he is crushing his goal, doing the things day in and day out. He deserves to make it. Once you watch the documentary, you realize it gets much deeper than that. Everything he does that is not related to comedy feels like failure to him. He feels he is wasting his time by not doing what he should. Making himself more and more miserable in the process. Again, something you will notice if you watch it. Seinfeld’s approach? Infinite game. Eternal student. Addict to the game. Winner. The difference between the two? Massive. The one if you are not understanding yet. Will click as you read this further.

Goals and YOU

Since the early days of your life. Your teachers, the media, and even your parents have sold you a lie that chasing goals should be your 24/7 priority. To the point that if you do not have goals or are not 100% sure what you want... You are a loser. There is some truth to that, in the sense that you have to have an outline of where you are planning to go or what your end destination looks like. Not a complete picture. Just enough to keep you down and working toward it.

Why so much talk about goals? Because they are great. Great for those starting or trying to improve themselves. We even published our own guide on goal setting last year to make it more practical and show how to pull it off. Let’s say you are getting into fitness and want to change how you look and feel.

There is nothing wrong with having a bunch of small, realistic checklist-type goals you can get over in the next month. Just starting to lift weights and wanting to increase your lifts by 10 lbs? It is not that hard. Would this same approach work for someone who has spent 2 decades working out and is already at the top of his physical capabilities? Not really. Just adding 5 lbs to the shoulder press is HARD work, and everyone who’s done it knows it. This is where those goals shine. When you can see progress on a week to week (if not even day to day) basis.

But once you are past that stage and into more serious territory, progress gets much slower. This doesn’t mean you can’t structure your goals once you have moved beyond the beginner phase. It means they are much harder to position correctly and often lead you toward things you shouldn’t be doing in the first place. Usually wasting your time over-optimizing something that isn’t worth it in the end. Wasting your precious time and energy while ignoring the rest of the picture, giving you more space to do things wrong.

Read more

Buying books would be a good thing if one could also buy the time to read them. - Arthur Schopenhauer

What better way to celebrate #150 posts than sharing our library?

A few years ago, we started taking notes on everything we read and building a collection we could reference over time. Now it feels like the right time to pull together everything that’s shaped our thinking.

Since we live in a world of slop, reading and connecting the dots has never been more important. That is something most people won’t be able to do over time, as everyone optimizes for video content (and its endless consumption). What you want to do is the opposite. Be one of those who can still read...

That is your unfair competitive advantage.

Keep in mind

• As an Amazon Associate, we earn from qualifying purchases. This means if you click a link and buy something, we may receive a small commission at no extra cost to you.

• There is no particular order. It is a mix of fiction and nonfiction.

• We will update this over time (bookmark it and come back).

• Got a book recommendation? Send it to us or drop it in the comments.

• Looking for life-changing articles? Antidote to slop.

How To Get Rich by Felix Dennis

Nothing will come close to this book for us. It is the kind of book we managed to get our hands on at the right time and at the right point in our lives. Going through it led to a complete shift in our perception of what it is all about and where the leverage actually is.

To a point, it changed our lives.

One of the best books you can read about making money, and much more so when you realize that most will never pick it up because of the terrible name. Felix chose this name on purpose to scare off the masses and avoid appearing on airport bestsellers. Once you read the book, this reference will start to make sense...

This is the book we would recommend to anyone looking to build real wealth and actually understand how to keep it. It is also full of anecdotes, regrets (he is very open about them), and stories from Felix’s personal life.

Efficiency by Wall Street Playboys

Largely outdated in certain aspects. Yet when we first read it (almost a decade ago), it just clicked for us. It is a guide to optimizing everything you do throughout the day to improve your life. It covers the usual topics from making money and taking care of your body and relationships… All the way to what it actually takes to pull it off (mindset). We have read it 3 or 4 times, given its length (around 150 pages), and there is always another lesson to pick up.

Similar to our writing, it is a very blunt read. Not motivational in any aspect, but practical in a way that will make you think and position yourself to get the most out of the situation you are in. It gives you a sort of framework to help you not get lost along the way. We would put it on our must-read list for anyone in their 20s who has yet to embark on their career journey or is looking to figure out how the game is played. Confirming that most are optimizing to play the games they should not be playing in the first place.

Young Money: A Field Guide To Wealth and Purpose in Your Twenties

We have been fans of Young Money ( newsletter), so this one should not be a surprise. If you are already subscribed to his newsletter and love his style… Buy this book. It is a practical read that covers what it takes to live a well-lived life, how to take care of your money, and what the REAL work is about. This is a must-read for everyone in their 20s.

The Art Of Worldly Wisdom by Baltasar Gracián

For everyone reading this who is looking forward to reading The 48 Laws of Power, The Art of War, or The Prince… Don’t. They are largely a waste of time, to the point of mental masturbation. What you want to do instead? Read this one. 500 year old book by a Spanish priest and philosopher.

The book is a manual for practical wisdom that has aged well. When we say it has aged well, that is an understatement. No surprises there. Considering that we humans and our behaviors have not changed much over the centuries, and given our deep desires and motives. This manual (book) covers everything from how to read people to what self-control is.

What we have liked most is the format in which the author has structured it. Similar to what most would know as a tweet-type style. Very short. Punchy and to the point… It makes you think and reflect on your choices. Schopenhauer was so inspired by this book that he actually translated it into German. This is our go-to recommendation for those in their 20s.

Poor Charlie’s Almanack by Charles T. Munger

A book that compiles Charlie Munger’s ways of thinking. Presented as a tribute to Ben Franklin’s Poor Richard’s Almanac. The book itself is full of wisdom and underlying principles that you have to process to understand. It is something you read and sit with. A curated collection of Munger’s thinking on business, investing, and how to do well in life.

Once you start reading about Munger, it becomes clear that he can’t stop thinking about how things connect. One of the rare ones who can connect the dots and cover where different areas overlap (in a practical aspect).

Reinforcing this idea that you need to look for real-world examples and translate them into other contexts (business, life, or psychology). This is a book that is worth everyone’s time, whether you are into finance and investing or looking for general knowledge.

The Power Of Positive Thinking by Norman Peale

Everyone has heard about this book in the last couple of years because Trump made it popular. Put that aside, and you have a book that somehow managed to mix religion with the law of attraction principles. Unique.

It covers visualization and how to use faith to get over your doubts. On top of that, it mixes in religious concepts with law of attraction (sort of). By far the most important thing and idea in this book is that an optimistic individual and a pessimistic one will have completely different life outcomes. Optimism is key (and present in everything we do) and a factor in overcoming problems. In the same way, pessimism plays a role on the other end.

The reason this book deserves your time is that it covers practical techniques for improving yourself and what it takes. Making it a perfect introduction to the mental models. Similar to Goddard’s work but with a different twist and religious concepts.

DTV by Michael Moritz

The infamous green book that was never supposed to see the light outside the internal circle. It is a personal memoir of Valentine and how Sequoia started. Covering the initial years of Sequoia and who Don Valentine was… Not just who he was, but what kind of character he was. What we found interesting was how simple a Socratic-like approach he used at all times, and how often it was mentioned throughout the read.

From the book itself:

Don’s schooling took place in the Bronx, first with Franciscan nuns with an affinity for swatting miscreants on the head, then at all-boys Roman Catholic high school, the Mount Saint Michael Academy under the guiding eye of the Marist brothers. He went on to study at Fordham University, where his professors were Jesuits and whose teaching approach was based on the restless, open-ended questioning style of Socrates.

It was this style of inquiry, aimed at rooting out answers to intractable topics from a collection of people with different points of view and experiences that, more than the details of his studies, influenced Don throughout his life.

It made him doubt everything - particularly conventional thinking - and was the source of some of his favorite, terse ways of ferreting out answers. ‘Why?’ ‘Who cares?’ ‘Who needs it?’ ‘Why does it matter?’ ‘What does it do?’ and ‘So what?’ were the plain verbal thrusts he came to employ to gauge whether prices could be raised, a product made sense, a new market should be attacked or the significance of a milestone.

When you start thinking about this approach... It is something that all of us could use in our daily lives, and it could probably improve our quality of life. Just by asking ourselves the right questions to get the right set of answers we need at that moment. It is about 60 pages, so it can easily be read in a day.

Mastery by Robert Greene

We would go so far as to say that out of the entire Greene catalog… You want to read this one. As with all his other works, he draws parallels between historical figures and research on how skill development actually works. For those who want to improve their craft or are fascinated by people who dedicate their entire lives to a single thing. You will love this read.

The main idea is that it is less about talent itself (it plays a huge role - no one can deny it) than about being in the same field for years and years. Taking the biographical case studies and drawing the example out of them.

The most interesting part of the book for us was the life task. The idea that everyone has a calling they should identify as early as possible and pursue at all costs to live a fulfilled life.

How To Fail At Almost Anything And Still Win Big by Scott Adams

Amazing book. No matter what you think about Scott Adams and the political takes he held over the years before he passed away. This belongs to the "self-help" books actually worth your time. As someone who has had a big shift over the last year toward a goal-oriented mindset. Adams claims that chasing goals is a waste of time, and our time would be better spent building a system. That is what all of us should be doing rather than having a fixed mindset on goals.

Another point we could not agree with more.

I don’t read the news to find truth, as that would be a foolish waste of time. I read the news to broaden my exposure to new topics and patterns that make my brain more efficient in general and to enjoy myself, because learning interesting things increases my energy and makes me feel optimistic. - Scott Adams

Let My People Go Surfing: The Education of a Reluctant Businessman by Yvon Chouinard

Yvon is a unique example who created something for himself (climbing gear) and managed to commercialize it to the point of reinventing the game. Completely. This book tells the story of one of the biggest outdoor clothing companies, from its origins to its big vision to where it is now.

Fast and interesting read about an individual who never wanted to be in the spotlight and chose to spend his time doing things that matter and improving society. Highly recommended read, much more if you are running your own business or care about the legacy behind you.

The worst thing said about him is that he was "uncurious." - Yvon Chouinard

Prometheus Rising by Robert Anton Wilson

You will either love or hate this one. There is no middle with it. Neither is this something you should read if you are closed-minded and unable to think outside the box. It is a book that requires an open mindset and a willingness to see things differently. Better said, be challenged on conventional wisdom.

We went through it once, and we didn’t pick up everything. Connecting all the dots and principles you can find inside would take two to three reads. The book’s main idea is that we can all explore and develop our consciousness through different approaches. It is also filled with exercises to help you develop new ways of thinking and how you look at things. Worth mentioning that only a few authors can bring the humor that RAW can.

Fooled By Randomness by Nassim Taleb

This is the only book by Taleb we have read. The book centers on the idea that we largely underestimate the role of randomness in our lives, which Taleb supports with a bunch of stories and examples. It claims that we live in a world where people credit success to skill but blame failure on bad decisions. When in fact both are the result of chance and luck.

This book serves as an intro to The Black Swan, including a whole chapter on how big events change lives and dominate outcomes far more than anyone would like to admit. Backing it all up with why. It is written in an interesting way, where Taleb goes from memo-style writing to full-on rants.

Solomeo: A Humanistic Enterprise in the World of Industry by Brunello Cucinelli

Incredible book and one of our personal favorites. To the point that it is hard to say what this is REALLY all about. One man’s vision is the best way we could put it. Starting with a journey (growing up in a village), to reading Socrates and Kant… All the way to a story of how Cucinelli built the whole brand. To the end goal and what Solomeo is all about and how he envisions it. Humanistic capitalism. Just give it a read.

If you are not convinced, why would you read about someone who built out the clothing brand? We would recommend you read this first.

Eternal Pursuit Of Unhappiness Being Very Good Is No Good, You Have To Be Very, Very, Very, Very, Very Good By David Ogilvy

Another book written as an internal document. This time for Ogilvy & Mather employees, and another that was never released in bookstores. It is hard even to pinpoint exactly what this book is about (similar to the one above).

It covers many topics, including how the work should be done and how to avoid the traps of "good enough" and "divine discontent" (our favorite part of the book). It feels like a coffee table book you would go through while waiting at the dentist’s office. But at its core, it is much deeper and worth your time.

Rule 1. There are no rules.
Rule 2. Never forget rule one.

The Count Of Monte Cristo by Alexandre Dumas

Longest book on the list by far. An adventure novel about the main character being set up and thrown into an island prison. He spends most of his life figuring out how to get out. At the same time, he figures out how to find the hidden treasure... Wrapping it up by reinventing himself under a new name. We have already given you too much, and once you start reading you will realize a lot is going on. One of the best adventure novels ever written. VERY long, so if you are looking for faster reads, this one is NOT for you.

UNSCRIPTED: Life, Liberty, and the Pursuit of Entrepreneurship by MJ DeMarco

Suppose you are looking for a personal finance book and don’t want to read any others on the same topic. Most have heard of DeMarco from his book The Millionaire Fastlane, published over a decade ago. Actually, this is the one you want to read…

The reason is that it is formatted much more clearly, making the main concepts easier to understand. The book explores how most people follow a preset life script, in which everything they do is planned (scripted). Blindly following the masses. Trading your entire life for a delayed payoff at the end (retirement). Another point we loved was how he managed to cover why optimizing for the weekends will get you nowhere.

The problem with this? Similar to The Millionaire Fastlane. The author tends to repeat himself. Emphasizing the importance of the concept while testing readers patience. If you are unable to read books like that, you are better off skipping this one. Arguably the best personal finance book out there.

Crime And Punishment by Fyodor Dostoevsky

We read it for the first time almost 2 decades ago… And to be fair, it is one of the most memorable books for us. It is hard to say whether it’s because of the plot or the feeling it leaves you with. Or because it is hard to read, and finishing a page gives you a sort of boost that you actually managed to pull another one off instead of giving up.

By far the hardest read on the list, and either you will manage to pull it off and understand what it is all about. Or you will quit before the midway point. The book follows the main character and gives you psychological insight into Raskolnikov. From his perception of the world to his attempt to test his theory in practice. Living with paranoia that escalates into self-destructive behavior. Pure nihilistic read. But a good one.

The Double by Fyodor Dostoevsky

Only pick this up after reading Crime and Punishment. It is MUCH easier to read. But it’s not for everyone. You will either love it or hate it. Similar to the one above. The plot itself is ridiculously good in a way that makes you think about what you would do if the same thing had happened to you. Imagine meeting someone else who looks exactly like you and takes over your life and who you are. Ending up living the lifestyle you have always wanted. Going from sort of an easier and lighter read into the dark and heavy one.

The Mastermind: Drugs. Empire. Murder. Betrayal. by Evan Ratliff

Paul Le Roux and the story of a programmer who built one of the biggest criminal empires. From building security tools to being an online prescription affiliate selling painkillers (illegally) to dealing arms and drugs. Arguably the best book on the criminal underworld in the last decade, maybe even two. The author did an amazing job putting it all together and doing interviews all around the world. Page-turner is an understatement…

Not sure this read is for you? Check out The Mastermind.

Impro by Keith Johnstone

A book that has become popular over the last couple of years because Palantir gives it to new hires. This is a book everyone who deals with clients or customers daily should read and understand.

It covers basic concepts, such as moving your head while talking or standing still being perceived as low or high status. All the way to putting your hands in your pockets, which is perceived as low status. It goes deep and lets you choose how far you want to go. It is sort of a reading room type book. One of the psychological factors that directly impacts your ability to sell yourself and your ideas.

Liar’s Poker by Michael Lewis

Classical financial nonfiction, as they call it. This is Lewis’s story about how he went from an Ivy League school to the Salomon training program, and then to Wall Street culture and the way things were done. Add a bit of risk-taking on top of that, and you have a fun and fast read. A book that is not for everyone, but overall a fun read into the culture of the 80s and how things used to be done before the whole Human Resources culture.

Early on Alexander taught me the importance of a strong exterior.

I learned awhile ago that there was no point to showing weakness. He said:

When you arrive at six-thirty A.M., having had no sleep the night before, and having lost your best friend in a car accident, and some Big Swinging Dick walks over to your desk, slaps you on the back and says: How the hell are you?

You don’t say, I’m really tired and really upset.

You say, I’m great, how the hell are you?

Animal Farm by George Orwell

It is surprising that this book is mostly given to kids (the younger generation) to read. The chances that the kids will understand the social hierarchy are close to zero. It is a much deeper read on hierarchy and social power. Orwell did an amazing job using animals to illustrate how they manage to overthrow their leader (the farmer) only to end up in another tyranny. Arguably even the worst one. It proves that most animals (people) go along with changes even though they know something is wrong or are unable to think long-term. Something that everyone should read during their lifetime.

Narcissism by Alexander Lowen

Amazing book that became popular all over Twitter in the last few years. The idea is that one of the core reasons people are narcissistic is that they are unable to love themselves and who they are. They use narcissism as a mask to hide underlying emotions. Lowen offers a completely different perspective from mainstream views on narcissism and how to deal with it.

Because Lowen focuses on bioenergetic work, the book presents a body-based approach and physical exercises designed to help you reconnect with feelings and address narcissistic tendencies. Or if you are dealing with someone narcissistic, so you are as prepared as you can be. The book provides a framework and Lowen’s POV on the topic as a whole. To be fully transparent, it is much deeper work than just covering narcissism. And that is the main reason you should dive deeper into it.

The Mindset Rewiring by The Unintuitive

Not a book. A workbook. Once filled with your thoughts and vision, studied 2x per day for 15 minutes. It starts to work. The reason it ended up on the book list is that it is simple. It is 100% up to you what kind of story you write and who you want to become. That is the whole point of it. You decide who you are, and you do everything you can to prove it back to yourself.

Patrons can get their copy inside the inner circle.

American Psycho by Bret Easton Ellis

The movie looks like a children’s book compared to the book... And there is a good reason for that… There is absolutely no way they could put everything written in this book on screen. We picked it up because we were told the movie didn’t cover half of what Bateman did, and we got curious... That is everything we have to say. Great fiction read, but not for everyone.

Our filter process for this one is simple. You watched the movie and loved it? Give this a read. You hated the movie and found it dumb? Avoid. That is all you need to know about this book.

Catch-22 by Joseph Heller

This is an amazing read, told in a non-linear timeline that can be hard to follow if you are not focused, because the author jumps between timelines. Our advice is to avoid reading this if you are not 100% into it after the first 50 pages.

The book is about a character stationed on a fictional Mediterranean island during the war, doing everything he can to avoid being killed. The only way to get out of it? Declare yourself insane. The problem? Only a sane person would fear for his life... You get the idea. It is a comedy that is all over the place, with mixed-up timelines and characters. What is interesting is that the author manages to make it darker as the war goes on and the story moves forward. Going from a comedy page-turner to a heavy read.

Outwitting The Devil: The Secret To Freedom And Success by Napoleon Hill

The story goes that this book was never published during Hill’s lifetime because it was too controversial for its time. What Hill wrote about is his interview with the Devil that he managed to summon to seek answers. He asked what the most common mistakes people make are and how those mistakes define the lives we are living.

The most interesting aspect of this book for us is the part about definite purpose and independent thinking. Hill explained it in a way that makes it obvious you do not want to do whatever everyone else around you is doing. Because it is simply not good, and most are not living the lives they should. He called those people the easiest target for the Devil and his plan.

Pure self-help book that is packaged in an unconventional way, with the solid idea that the masses are often more wrong than right. It uses the Devil as a figure who is directly involved in all the decisions (bad ones) that the people are making.

The Great Gatsby by F. Scott Fitzgerald

Considering when this book was originally published and how relevant its main idea remains today, we can all agree it has aged well. Wealth, status, and illusions. Once again, it confirms that human nature never changes. It is a classic at this point and something everyone should read in their lifetime. What is funny about this book is that it was a massive flop for decades. An amazing read on how it became popular is available here.

Steve Jobs by Walter Isaacson

If you want to read a biography but are not sure which one to pick… This might not be a bad choice. If you want to know more about Apple and how it all started. This is definitely the book you want to read. Whether you love him or hate him, he was different. Jobs is one of those characters you want to study and try to understand his moves and the reasons behind them. Driven by irrational self-belief and the vision he had. Interesting is one way to put it.

Picasso had a saying - 'good artists copy, great artists steal' - and we have always been shameless about stealing great ideas. - Steve Jobs

What surprised us most was his ability to reinvent himself and start over again and again. A trait that not many possess and one that doesn’t get enough recognition. Isaacson is an amazing author, and considering the length of the book, it is a fairly fast read.

The Narrow Road: A Brief Guide to the Getting of Money by Felix Dennis

Start with how to get rich… If you liked it (by the same author), you will LOVE this one.

Escape From Freedom by Erich Fromm

We have never seen anyone mention this one except Henry Kravis. Underrated and the type of book you will read that will make you think. The author goes in depth on the psychological appeal of mass movements and how things start to look when people fall for the big idea being pushed.

The most interesting part for us was the author’s idea that people tend to join groups, cults, and mass movements because they feel alone and isolated. In the author's view, this is what gets people to give in to authoritarianism.

Man’s brain lives in the twentieth century; the heart of most men lives still in the Stone Age. The majority of men have not yet acquired the maturity to be independent, to be rational, to be objective. They need myths and idols to endure the fact that man is all by himself, that there is no authority which gives meaning to life except man himself.

Zero To One: Notes On Startups by Peter Thiel

There has been a lot of hate around Thiel recently, and if you managed to put that aside… It is an amazing read. Fully based on the Stanford course Thiel taught. The main idea is that you do not want to compete with others but to create a monopoly. Everyone trying to start a company or build something unique should read this book.

Becoming a Supple Leopard by Kelly Starrett

Whenever we had pain somewhere or something that was bothering us (think back pain), this was the first thing we looked into. Not necessarily a book you will read and then forget.

More of a manual you reference whenever you are struggling with physical pain or discomfort somewhere in your body. The reason it goes under the book section is that more people need to be aware of it. Kelly Starrett has probably helped 100k+ people by now, given how long he has been on the scene.

The Sovereign Individual by James Dale Davidson

Provocative read is the best way to put it. The core idea is that nations, in their current form, are not sustainable in the long term, and that sovereign estates and the new technologies becoming available will allow things that have never been possible before. It covers everything from the digital economy to getting out of national control, remote work, and general distrust in institutions.

The other book by the same authors was ridiculously timed (maybe they got lucky), where they basically covered the collapse of the Soviet Union and then witnessed it a few weeks later.

On The Road by Jack Kerouac

To be 100% transparent, we read this book much later in life than we were supposed to. If you are yet to embark on your big journey, planning a big trip with your group of friends. Or you are in your 20s... You want to read this. What we still find incredible is how much simpler and carefree life sounded 50+ years ago. Something that 80% of the people can’t even imagine.

The Mood Cure: The 4-Step Program to Take Charge of Your Emotions by Julia Ross

Similar to Supple Leopard, this book is the reference manual. One that has the potential to 10x your quality of life once you start implementing the ideas you find in it. A bit of bloodwork optimization and this book, and you will not be able to believe how far you can take this. We based our bloodwork prompt on this.

The Power Of Awareness by Neville Goddard

The whole idea of this book is that our outer world is a mirror of our inner state. Similar to Prometheus Rising, this book requires you to be open-minded and unafraid to think outside the box.

Goddard did a great job explaining that "I am" is the most powerful declaration. It is completely up to you and how you use it… For better or worse. A law of attraction type of read from the 1950s that you will either love or find ridiculous. We found it incredible how content like this is becoming popular.

Enjoy reading!

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Disclaimer: None of this is to be legal or financial advice of any kind.

Lifestyle traps and the modern world

The mass of men lead lives of quiet desperation. - Henry David Thoreau

Two years ago, we published our post on lifestyle traps. For us, it feels like it was 3 months ago. Guess it is true that time flies when you are having fun? Reality? Things are changing rapidly. So it only feels right to revisit the same concept… But more in-depth. Better. Different. We are bringing you a list of reality checks, a bit of mindset around it, and lifestyle traps to avoid.

Defining lifestyle traps

The lifestyle traps

How does one define lifestyle traps? One could argue that they describe a pattern in which your everyday choices push you toward something you do not want. Or you don’t even think about them in the first place. Coming down to pushing you against your own vision and goals (even your ideals). If we are more direct, we would say that anything that holds you down or limits your ability to reach your full potential is a lifestyle trap.

The thing about most lifestyle traps is that they have long-term consequences. You never even think about them until it is too late. One way to battle that is to run everything through your own filter. Ask yourself whether the choice you are making will have a long-term impact, or if it is something you will be able to stomach with a bit of effort. Unfortunately for the masses. No one does this. Quite the opposite. Most lifestyle traps are products of blindly following the masses.

Mindset and the rules (society programming) of the modern world don’t help either. When you start breaking everything down. It all turns into the cycle most never manage to escape, compounding negative choices into a permanent state of survival mode. To the point where all those lifestyle traps you can’t get rid of become so normal to you that they become part of your identity.

The mindset traps

Mindset problems always start when you start to compare yourself to others. Your friend got a new leased luxury German car? Now you want one. A work colleague got a new apartment overlooking the city? Who cares that he will have to pay it off for the next 30 years… You want one as well. Your goal was always freedom, but you are spending a ridiculous amount of money on flashy goods.

Only you know why…

Similar to the point above, all these choices compound. They work against you and your bigger vision by influencing your choices. As time goes on, your internal self-belief system has to adapt and incorporate new beliefs to function. Working hard to self-rationalize bad moves to make them look good to your subconscious.

The identity (new beliefs and self-rationalizing) part starts to make sense once your best friend changes his opinion about things he has never even considered before. He is pushed by someone else into doing them, internalizing the belief that it is normal and that he should too. A mortgage is a perfect example, especially when people get into their 30s and are looking to settle down. Because others around them told them it was the right thing. This proves that beliefs that seem normal to the masses are… Just wrong.

The modern world traps

It is impossible to ignore what is happening around us and how it influences us. Both the lifestyle choices we make and the mindset we have. Things have lost their sense. To the point where it feels like everyone is treating their lifestyle as a lottery ticket. From simple choices to more serious ones. Look at the growth of gambling year after year. People are feeling desperate and are looking for alternative ways to get out. Mechanisms that grab your attention, leaving you feeling busy 24/7 with meaningless priorities and 0 outcomes. Stripping you further away from any ability (time or power) to think of how to get out of your situation.

It should come as no surprise, considering that the average person has never felt more helpless. Not being able to afford a home as their boomer parents did. Feeling uncertain about what will happen to their role, given how fast AI is progressing. Perfect cocktail of desperation to make you feel like your only way out is to rely on a hit it big type of play.

Think about it for a second...

And you will see the polarities and why most people never get anywhere. What you have to do is figure out which games are worth playing and which ones you should avoid at all costs. Before you find yourself in one of the lifestyle traps.

Lifestyle traps you want to avoid

1. Building life around other people’s expectations

When was the last time you did something for yourself? Not because others told you it was the right thing to do? But because you wanted to. If you reflect on your life, there is a good chance that every big thing you have done came from someone else’s expectations.

When you are not sure what you want or who you are, you start borrowing others views of success. How to do things or what is right. Or wrong... Making it part of your identity. Spending enormous amounts of time and energy trying to adapt yourself to them. An example everyone can relate to is when you are young. Most of the big ideas you have come from your parents. As you get older, it becomes more about your coworkers, friends, and those who show up on your social media.

Why is this a lifestyle trap?

Because one day you will wake up, realizing that you did not make every single decision that had a big impact on your life. Others made it for you. Entering school, choosing a career, selecting a partner, buying a house, and taking on debt. Once that happens, there is no going back. You will find yourself unsatisfied because most of those choices were not yours. It was all done because you tried to make someone else happy without thinking it through or realizing the consequences.

How those choices impact you:

1. Limits you from reaching your true potential

2. Limits you from knowing who YOU are

3. Limits you from being able to say that this is what you wanted

There is a good reason we are starting the list with this… We want you to ask yourself a simple question that tells you everything about your current situation.

2. Index fund approach to your life

There is a double meaning behind our take here. Not in the sense that investing in index funds is bad (it is not). But in the sense that treating every single area of your life as an index fund is a trap.

Everyone reading this knows someone who has multiple projects going at 20% effort each. Because going all-in on any single one feels too risky. Diversifying everything and risking nothing. Never letting any single bet get big enough. Putting themselves in a position where they cannot see much larger opportunities, because none of the bets are meaningful enough to allow them to do big things.

We could argue that it comes from an underlying fear of risk. Fear of exposing yourself to uncertain situations you don’t want to find yourself in. If you spread yourself across multiple projects, it means that there is no big failure that could hurt. At the same time, it is the same reason none of them ever become anything big.

When does it become a trap? It was never anything but a trap. One that becomes much more of a threat when you realize that by never giving in and exposing yourself to uncertainty. You are removing yourself from situations that would provide you with massive upside. Do you believe someone approaching their life as an index fund would be able to spend on uncertain things? Buying ads or trying to get things off the ground on their own? Not really. Moving to another country because there is an opportunity? Good luck with that.

Justified risk is one of those things that should be worked on and encouraged. Index investing works... But treating your life as an index fund does not.

3. Programmed by mediocrity

Take a few minutes to go through this. Whose lifestyle do you find impressive? Once you figure out an answer. Ask yourself the opposite. Whose lifestyle do you despise and would never want to live like? To finish it up… Follow up on what one group does that the other does not.

We could argue that the first group is programmed by mediocrity, while the other belongs to those who create their own rules...

This is at least what it feels like will be the case for most.

To a point where the first group is unable to think of anything else or see things for what they are. This all comes down to finding yourself in a dangerous middle where you never have enough to change. Yet never good enough to push yourself out of that middle. The reason it is a clear trap is that being mediocre is comfortable enough. It doesn’t hurt, which means there is no reason to change it.

There is no crisis coming, and no one will put you under any high pressure. It feels like people who are stuck in this trap didn’t have ownership of their decision in the first place. They just found themselves in that mediocrity and adapted to it. Never challenging anything happening around them, because that is how things are supposed to be done. Normies, average, NPCs or whatever you want to call them...

How to recognize you are dealing with someone mediocre:

• Fully run by emotions rather than by decisions and logic

• Victim mentality (treating your choices as things that happen to you)

• Taking mainstream advice as it is

• Living for the weekend

• Playing status games and going after prestigious titles (more on that below)

• Going through multiple identities every few months instead of sticking to one thing

• Fearing what others will say about them

The other group? Opposite of it all. This is where it should become obvious that you should ask yourself whether things are happening to you or you are making them happen. The first group never does that…

4. Never learning how to sell

We feel ridiculous having to repeat this over and over on our website. But if you had to take only a few things from our entire website… Make sure it is this idea. The work you deliver will never speak for itself. Neither will your resume. Neither will your skill set.

It is all a lie you have been sold.

When we say "selling" what we mean is planting your ideas in someone else’s head and getting them to believe there is something in it for them. That they are getting more than they are giving.

The reason we are covering this scenario is that it all comes down to:

1. Attention economy (everyone is trying to get their part of the cake)

2. AI has flattened the playing field, and the technology is much more accessible than it used to be. The bottleneck is no longer building things but getting them in front of others.

When learning how to sell yourself, your work, and your ideas...

It all comes down to:

• Exposure (putting yourself out there)

• Adaptability (different groups, interviews etc.. need different approaches)

• Social skill (should be self-explanatory - it is the baseline for selling)

• Knowledge (you can only BS for so much, you need at least something to back it up)

• Risk (the gap between what you claim and what you can back up)

All the factors above directly impact others perceptions of you. It is a layer for everything else that comes after it. Why does it matter? Because every single area that matters in your life comes down to selling yourself.

• Business (pitching, branding, partnerships)

• Career (interviews, promotions, negotiating)

• Social life (relationships, impressions, getting invited back)

It should be pretty clear what it is all about and what you should do. The best part about selling yourself is knowing how to sell. The second best part? You can learn it all. The only need is not being afraid to put yourself out there and do what others around you will not. Nothing worth having in your life will come to you. You will have to get out there and sell the same idea to others.

Read more:

• The Complete Guide to Selling Yourself

And watch this legendary clip…

5. The sunk cost fallacy

Let us not become victims of a crippling reasoning pattern. If we want to improve our decision-making and critical thinking, we must recognize our mental biases and be willing to overcome them. Let us avoid creating arguments to confirm pre-existing beliefs at all costs and invest in a ‘sunk cost fallacy.’ Better alight from a car out of control than drive it off the cliff. - Erik Pevernagie

Knowing when to give up on something is a skill. Everyone knows it is hard to give up on something you have invested an enormous amount of time and energy in. Psychology plays a big role here, and the more you are invested, the harder it is. This is exactly why people get stuck in bad jobs or relationships, or end up surrounded by people they should not be around in the first place.

What gets tricky to write about is that there is no clear answer on when something is a sunk cost. When to walk away and when to stick with it.

In our books, it mostly comes down to being in a better position than you were a month ago (or a year ago). That is a clear sign you should continue what you are doing. That is not something you can apply to every situation... Such as relationships, where there are no real tangible outputs or metrics. But certain things, such as careers or business, do work with this approach.

When you approach it from an opportunity cost perspective, things change. Realizing that all the effort you are putting into things that are not working out could be spent on something that works. This clearly falls under lifestyle traps. Because wasting your time on things that will never work out in the end costs you all the other alternatives you never pursue, because you are 100% committed to one thing. On the contrary, a similar trap is being emotionally tied to something because it works. This is something we have fallen for before in our business. Never giving yourself enough space to explore something else because you fear letting go of something that is already working... It is another lifestyle trap. But much less common than the sunk cost fallacy.

6. If I just had _____ (insert something) I would be happy…

Not necessarily. Money is often the main pick. It makes things a lot easier, no doubt. You will not have to worry about bills, or you will have enough cash to take your family on vacation. That is a fair point. Once you get out of survival mode and move further into the safety zone. Over time, you will notice that your day to day life will not change that much… No matter how much money you have in your bank account. Which is hard to believe if you are not there. What about other things? What happens when you finally achieve what you have always wanted? It feels special for 20 minutes. After that? Void.

You have achieved your BIG goal, and now the question is what comes next?

In most cases, you lose motivation and can’t find a reason to bother at all. The reason this belongs under lifestyle traps is that it is part of the ego. What happens once you get what you have desired is the realization that the underlying motivator was never that thing. But something else is once again not satisfied. Yet you never figured out what it is. Meaning that once you are back at the starting point, a much better way to approach things is to find something you would do regardless of the final state (outcome) and stick to it. If that is something that gives you a feeling of aliveness, and you can pay bills with it, plus have enough to invest some of it on the side...

There is a good chance you hit the jackpot.

7. You are not your job title

After you meet a certain number of people who have made their career their whole identity... You quickly realize what is wrong with it. There is nothing worse than someone who can only talk about their job and what they did that day. What most fail to see is that by doing this, you are boxing yourself into the role you believe you are in. Being completely unable to adapt to anything else.

What most fail to see is the massive difference between how you view yourself and what actually makes you money. As long as you are treating yourself as your career (or any other identity), you are forcing yourself to be something. Filtering everything that doesn’t fit your ego and identity. Constantly running everything through a filter with questions like: how would doing it benefit my role ______ or how _____ would fit my lifestyle? This is a comical approach to living. Yet there are probably a good number of people you know doing exactly this.

When does this become a lifestyle trap?

Once it starts to commoditize you. When all of your judgments fall into this identity. Making you unable to pivot or see things for what they are. This is part of the programming you have gone through for years. Finance, law, medicine, and banking are the main careers that often fall for this. This happens because of the effort required to get those roles and keep them. If your goal is quality of life and high net worth... You will have to step away from your career identity and see things as they are. There is so much out there that your career identity is preventing you from seeing.

8. Lifestyle inflation

Get a raise. Buy a new car. Upgrade your living space. Get into debt to take a vacation. What comes next after you repeat the same and celebrate small wins over and over? Lifestyle inflation. Results? You are in the same place you were 2 years ago.

The common scenario looks something like this:

Repeat this over and over again, and it should be clear why most people are in the same place they were years ago. This does not mean you should not upgrade your lifestyle or buy high-ROI items to improve your quality of life. It means that you should be aware of what is happening and how it is impacting you and your goals. If your goal is to be one of the Joneses and keep up with your neighbors… You are on the perfect path.

Since we know that is not the case for most people reading this. Neither is it one of those lifestyle traps you want to find yourself in. What you have to realize is that this hedonistic approach to "you deserve it" comes at a price. If we approach this from a mathematical perspective, it should be painfully obvious. If you have the same amount of money as you had before your salary increase, you are playing a game designed for you to lose. Being in the same place you were before… Not any closer to your big vision. Meaning?

You are wasting your time.

We are not saying you should not celebrate those small victories or enjoy your money. Yet the problem is that you are doing it from a place that doesn’t take into consideration the big picture you are aiming at. To keep it simple. You want to get those promotions. You want to make as much money as possible. You want to improve the quality of your life… What you don’t want to do is find yourself becoming a victim of lifestyle inflation. Every year, you have more coming, yet you are further from your goals.

9. Not taking care of your health

It is easy to get lost in what you love. You feel good, make money, and think everything is going your way. After 2 to 3 years, you realize you have changed your appearance. Losing muscle, gaining fat… Imagine what your blood markers look like.

Money does buy you comfort around this stuff, but there has to be a wake-up call. Otherwise, you are playing a game that will rapidly reduce your quality of life without you even realizing it. From feeling worse with more brain fog to losing all your athletic capabilities.

This is no different from the average Joe scenario, in which the average Joe can’t wait to get home to watch TV and eat candies. There is no difference for your body. No matter what you are doing or what kind of impact you are bringing. Taking care of yourself is something you should never take for granted. No one can deny that the more demanding life you are living (stress, priority shifting, etc.), the easier it is to eat food that is not helping you in the long run. You want to avoid that and ensure that you are taking the best care you can to achieve those results others won’t. Even if you don’t care about the physical aspect, just from the psychological one. You will perform 10x better than someone who doesn’t take care of themselves.

Promise yourself that you will do it for the rest of your life:

• The least you can do is hit the gym 3x per week. This is the minimum.

• Prioritize sleep and figure out what works best for you to fight stress and feel refreshed.

  • You will never escape those two, so you might as well do everything you can to get the most out of them.

• Go touch some grass and collect your 10k steps along the way. Simple yet effective.

10. Never realizing that everything you do compounds

Every single thing you do daily compounds. Either in your favor or against you. What most fail to realize and appreciate is the value of long-term compounding. Does this fall under the lifestyle traps? Because until you understand this, you will always approach things from a short-term perspective. Selling yourself short is a nice way to put it.

People, friendships, places, or your favorite books. They all get better as time goes on and decades pass. This feeling doesn’t show up until you reach a point in life when you feel satisfied with who you are and what you have done. One could say that life is entirely about this.

Basic reality check on compounding?

Start by asking yourself:

Do you see yourself doing the things you are doing now in the future?

Consuming the same material. Being surrounded by the people you are currently surrounded by… The answer will tell you everything. Whether you are compounding things in the right direction or wasting your time.

Read more:

• Compounding: How Some People Become Unrecognizable

11. Lottery ticket lifestyle

Most young people live under the impression that to win, you have to hit it big. The economy and the modern world we are living in don’t help this case. The gamblingification of everything doesn't help either. On top of that, add that over the last few years, people with minimal talent and skill sets have gotten lucky and hit it big. Getting rich from ridiculous things such as meme coins or because they managed to drive the trends.

They serve as an example themselves that those things are possible. No matter your skill set or experience level. Everyone is thinking they will hit it big and make it with minimal effort. It is a perfect formula to live a miserable life. Treating everything you do as a casino. Hoping to hit it big on the next try. Betting over and over again. To realize that you are in the same position for years, as time flies past you.

This is something we have been noticing specifically among young people. They feel it is wrong not to go all in on everything they do. Nonsense. Progress does take time. Yet it is something that most don’t want to admit to themselves. When you are putting your knowledge, skills, and experience into things... There is a reward waiting for YOU at the end.

At the same time, no one can blame people for falling for this idea. The situation for the average person has never been worse. Finding themselves in a helpless situation where they know that they are living a lifestyle that is far less desirable than that of previous generations. Not recognizing that opportunities are everywhere when approached with the right attitude and perspective.

12. Having just one source of income

Make yourself a promise that if you are over 20 years old and reading this, you will never allow yourself to be in a situation where you are fully dependent on a single income. Worst case scenario? That your employment income is the only source. It is one of the biggest traps you can fall into, and it indirectly dictates every single choice you make.

It comes down to two things:

1. You will always be dependent on someone else

2. The psychological aspect that forces you into the scarcity mindset

The first one should be straightforward. Why would you want to be dependent on someone else when, with a bit of effort, you could ensure that you are free from it? Having your own schedule and doing things your way. Not something you want? Give it some more thought. For others who are a bit more interested in it, what you have to do is promise yourself you will stick with it for 1 or 2 years and ensure you have that side income coming in. In our books, this is the biggest move you can make. Start another income stream and ensure you can count on it.

What about the psychological aspect?

This is a much more complex one. Once you have multiple income streams, you can finally start taking ownership of your life. YOU know who you are and what you bring to the table. YOU do what you want to do with your own rules. YOU choose how you spend your precious time. Suddenly, you will no longer care about what is happening around you. Whether it is the HR officer wanting to talk to you because you said something inappropriate during the meeting, or your employer going bankrupt. The more you can count on your income stream, the less worries you have.

When you find yourself in a position where side income streams can cover your employment income. All those emotions and limitations you had about yourself start to disappear. Over time, this gradually turns you into a different person. There is no more worry about having to put on the mask to pay the rent. Or play social politics to get promotions. It is all gone.

The funniest part? It only takes a bit of effort and time to reach that phase. Up to 5 years if you put in the real effort. The best way to put it? The more income streams you have, the easier your life will be. Make a promise to yourself. Investments, side businesses… The more = the better.

13. Useless metrics over cash flow

Followers, likes, viewers, subscribers, how many times you have managed to do this, and how many times you have managed to achieve that. It seems that one of the lifestyle traps of modern society is that everyone is looking for ways to showcase their worth, one way or another. It is in human nature, and you can’t go against it.

What you should ensure is that you never fall for any of those. This is even more important when the rules of the game change every few months, and there is a good chance that what you used to spend 100% of your time on is now less relevant. To the point of being irrelevant. What will never become irrelevant? Money in your bank account. Does that mean you have to position everything you do to make as much as possible? No. But if you are presented with a choice between optimization and what you should spend your time on. It is the money.

This deserves mention because, as time passes, we get more detached from reality. It will be even more important to know what REALLY matters and what you should focus on. What will never go out of style is the feeling of having money hit your bank account and turn your dreams into reality. Lessons in there.

14. Status and chasing status

Status buys respect from a particular audience. If you aren’t satisfied by your audience, sorry! There aren’t any refunds. At least the guy who got rich doing a job he hated can revenge-purchase a boat. -

The desire for approval. This is similar to the previous point about useless metrics and how optimizing for them is a trap in itself. All of us are constantly evaluating others around us. It is unavoidable. Given that society is built around rules, how you are perceived matters more than anything else. The example would be more obvious if you offered someone $350k to work as a garbage man and $150k to work as a lawyer or an investment banker. You already know what most people would choose, and it is not cleaning the streets.

What is the lifestyle trap here exactly?

That status means something different for everyone. What you find impressive might be irrelevant to someone. You want a Rolex and a Porsche? The person could be into outdoor activities and would rather have a Land Cruiser and a Garmin watch. What does this mean? That we often find ourselves spending decades on "status games" we should not be playing in the first place.

Some games are hyper-competitive by nature. Think big-logo companies, prestigious universities. Once again... No surprises. Those big opportunities disappear once everyone gets their slice of the cake. There is a big difference between applying for a job with 500 and 5,000 candidates. Does that mean you have to get THAT job or you are not worth it? Probably not.

There is a good chance that with a bit of maneuvering and playing around. You will be able to find something that might not look great on paper, but the extra free time you will have will allow you to build the lifestyle you want to live. As Jack put it in one of his posts…

Status games rule everything around us, so the question you should be asking isn’t "How do I opt out?" It is "Which status game should I be pursuing?"

Instead of blindly following the noise and doing whatever everyone else around you is doing. You are better off identifying status games that play to your strengths. Looking for roads less traveled that will give you similar if not even better results. The hard pill to swallow is that there are plenty of opportunities for those who are ready to put themselves out there.

15. Your partner, girlfriend, wife…

Marry the right person. I'm serious about that. It will make more difference in your life. - Warren Buffett

Buffett was right. As with many other things… What happens once you choose the wrong person to spend the rest of your life with? Hard mode. Those who have experienced it know there is nothing worse than giving 110% of your energy throughout the day for a better tomorrow. Just to come home and have someone complain that you are not doing things right or expect the impossible from you. It happens far more often than most would like to admit. We never love covering topics like this because it brings out relationship gurus and people full of copium around this. Our idea should be clear.

Being with someone you should not be with is a lifestyle trap.

To make things worse, add getting into debt with them to live somewhere (mortgage), having kids with someone you can’t stand, or just sharing the same bed every night.

It is one variation of living hell.

This is where it gets crucial that you never allow yourself to settle for something because you think you can’t do better or you are too scared to let it go. If things are not working out, make sure you don’t let yourself go deeper and deeper. Because it only gets worse from there.

16. I have enough time to do…

You don’t. Not because time passes fast (it does) or because this is motivational slop. But because there are a bunch of other things you will want to do, and those things will come and go as your priorities change. Most of the things you want to do, you will want to do by age 60. That doesn’t mean you will not do anything after that, but as time goes on, your capacity keeps dropping.

Where does it get interesting?

When you realize that in your 20s you could maintain extreme focus for 10 hours a day, and by your mid 30s you are looking at 6 to 8 hours max. This doesn’t include substance abuse. Imagine how things look once you hit 50. Self-explanatory. As you get older and your energy declines, it should become obvious that the quality of time is not the same.

Not even taking into consideration that if you start something earlier in your life... You have more time to get better at it and see exponential results. Whenever you find yourself in a position where you are coping with the feeling that you have enough time. It is on you to remind yourself what it is all about and what the problem with it is. The conclusion is simple.

What can be done should not be left for tomorrow.

Suppose we put aside the energy argument and what you have just read. Tim Ferriss calls this the "deferred life plan"

The conventional path of slogging through 40+ years of unfulfilling 9-to-5 work, delaying travel and passions, in the hopes of enjoying retirement during old age. - Tim Ferriss

This should at least make you think, or at least start moving you toward figuring things out. Better said what to prioritize, and how to do the things you want to do. Deferred life is nothing but a masked lifestyle trap… One you want to avoid at all costs.

Closing thoughts

The more aware you are of what is happening around you, the less likely you are to fall for one of these. It mostly comes down to building your life around someone else’s expectations, playing stupid games, and chasing status ideals that were never yours in the first place. Letting life happen to you instead of being the main curator of it.

Would it be realistic to avoid all of these?

Most likely not. None of us has managed to avoid them all. But just being aware of what they are, how they impact you, and what it will take to get out of them is already a big part of the game.

Make sure you are leading with the question (always):

If you kept living exactly like this (forever), would you be fine with it?

If the answer is no. You have a clear sign that you are doing something you should not and that it is time for a change. Arguably, that is the only piece of information you need to start doing something different.

Next week, we will be on a trip and will spend most of our time on the new update for our State of Mind… There is a good chance there will not be a new post. Given that the next one is #150, we have to ensure it is different...

Enjoy your Sunday!

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Disclaimer: None of this is to be legal or financial advice of any kind.

Before going any further with the post, just a quick note. Substack has finally enabled the perk section, which means we have a place to drop all our other content and organize it better than before. You can access the inner circle by clicking here.

Why does everyone hate boomers?

They may forget what you said, but they will never forget how you made them feel. - Carl W. Buehner

It seems normal to hate the boomers and what they represent. Boomers are the opposite of everything that is happening now. Cheap houses that they could afford. Guaranteed jobs you could get after high school. Degree? Means you are actually a serious person. The best part? You could support your whole family with a single source of income. Something you only wish you could do today.

So who is responsible?

It comes down to the argument that things are the way they are today because of those generations. Which in fact is… True. Young people overestimate their own capabilities. They think that if they had had the advantages boomers had, they would have done it differently. They would not. If you give someone an easy path. They will take it.

If we set aside the cheap rent, guaranteed jobs, and "dream life" boomers lived, everything is better today. Life expectancy is longer. You can start your own business from your bedroom. Education? There is nothing you can’t find on YouTube. Because you are reading this on a device that, with a few swipes, gives you access to all the world’s knowledge. Something boomers could only dream of.

None of this fixes the housing market or inflation. Neither does complaining about the game you can’t change. What you can do is get good at things others are not. Whether you want to accept it or not, the boomers had it easier. What matters is that there are things you can apply to your situation.

Boomermaxxing (what you should listen to boomers about)

Boomer advice worth taking

• Communicating (Social skills)

• Reputation (advice and how to guard it)

• Not giving up

• Spending habits

• Buying for maximum return

Boomer advice NOT worth taking

• Finance

• Careers

• Degrees (+ college)

• Risk-taking

• Home buying

What advice from boomers should you listen to

1. Advice on communicating: Calling people. Dealing with certain matters in person rather than taking the path of least resistance. Making people feel good. Actively listening to them and remembering small details, even if they seem meaningless. Those things make you more memorable to others. Guess what boomers did right? Exactly this. No other generation has done it the way they did. 

2. Advice on reputation: Boomers did this part right. Mostly because it was built on slow, proven work. Doing work for others without immediately expecting anything back. Overall, it was a less transactional environment. Built on the guy who knows a guy type of mechanisms in small communities. Since it is easier to burn bridges and start fresh somewhere else where no one knows who you are, this doesn't get much credit anymore. Yet it has never been more worth it, since some people (and their connections) can rapidly increase your progress.

3. Advice on not giving up: Boomers got stuck with things mostly because they had no choice. Being flexible and having opportunities were usually expensive or required drastic changes. Things today? Opposite. You have millions of alternatives with a bit of effort. Leading you to quit without ever realizing you have quit in the first place, because you feel something better is coming your way. Which might be the truth... But you will never do anything if you quit at the first sign of trouble or when things get harder. This sounds ridiculous until you realize that nothing ever gets done this way. And one funny thing about life is that it always finds a way to place barriers for you when you are doing something worth doing. Always. It fits perfectly under the unwritten rules of life.

4. Advice on spending habits: Pre-credit card life. The approach to finances was completely different from what it is now. You could only spend money you actually had, which created much more friction in the process. Not necessarily that boomers spending habits are better (most people are frugal). But there was a moment when you had to wait to buy something or to be served, creating a gap between your impulses and what you actually wanted. Today, you already know that everything is the opposite of that. One-click checkout and pay later in every store you buy from. Which means you should make it a habit to postpone purchases for a day or two before making them.

5. Advice on buying things for maximum return: The previous point brings us to this one… Boomers bought things that lasted because things were built to last... Because replacing them was expensive relative to what you had earned. Meaning your whole goal was to buy less and better things. Today, another opposite. Everything is structured to ensure that you will eventually replace it. Either sell it when the new model comes out, or break it because it was not done as it should have been. This is where most people go wrong and fall victim to this loop. Spending their money, time, and attention buying the same things multiple times over because they are afraid to spend a bit of money to buy their own. You should base everything you buy on the cost per use approach. Boomers did this right.

What advice from boomers should you NOT listen to

1. Finance advice: One that was right for their world, one that no longer exists. When savings earned real interest and avoiding risk (+ saving everything) was a rational play. Good luck doing the same things today and expecting the same results. Doing so will make you a victim of inflation and ensure you end up with less than you initially put in. The game they played was in a risk-free environment. But the game YOU are playing is quite different. It is everything except a risk-free environment. To not turn this into a whole other post. Stay away from boomers and their financial advice. Everything they preach is outdated.

2. Career advice: The whole story comes down to staying loyal to your employer and avoiding risk. Today, this approach doesn’t work because you will end up being paid below the market rate. Or you will be replaced when the time comes. What companies do differently now is offer below-inflation raises while paying new hires the market rate for the same roles. This means that if you are not high on the seniority list, you should jump ship and out-earn people who stay. Stop being loyal to a company you work for… Because they are not loyal to you.

3. College advice: Boomers still believe that having a degree guarantees you a job. One of those old tales that is completely wrong. The main reason was that employers used the degree as a differentiator. It was sort of a filtering system that proved you were capable (+ not everyone had it). Today? You know things are different when you have a bunch of useless degrees that lead nowhere. The ratio effort/payoff has changed. Do degrees still work? Debatable. But some work much better than others.

4. Risk-taking advice: We already mentioned that no matter what kind of average performer you were, or how safe you played. You were guaranteed to have an above-average quality of life. Cheap housing, stable jobs, and a predictable environment. To reframe this. What happens when wages don’t keep up with the cost of living and more people compete for the same things? Perfect formula for falling behind. To make it clear, the idea is not to take dumb risks or treat your life as a lottery ticket. It is about knowing how to distinguish between the two and understanding the outcome. Some risks you can recover from, and from others you can't.

5. Home-buying advice: We have seen many fall for the idea that they should buy a house as soon as possible. Only to end up miserable with a 30 year mortgage on a place they are not even sure they want to live in. It is much more complex than that. Plus, the data show that you are playing a completely different game when it comes to income = housing than what Boomers played.

Notice the pattern across both lists?

It doesn’t take a genius to realize that everything the boomers did right comes down to socializing. How you treat people, how you spend your time, and the habits you build.

Everything that should not be taken for granted comes from old-world advice that is no longer relevant or up to date. The job market, careers, housing... Giving you a clear overview that there is plenty of room to pick up what they have done good and implement it into your lifestyle.

The art of Boomermaxxing - what you can start applying today

Some of the things cost nothing and require only your attention. Others you will have to put in the effort and ensure you are in a comfortable position.

In no particular order.

1. Instant recommendation for everything

We had to start a list with this, considering how Boomer coded it is. Plus, it fits our narrative that boomers did the right thing when it came to socializing. There is nothing more Boomer than having 2 to 3 recommendations ready for everything. No matter the city, part of town, or country you are in. To younger generations, it might seem meaningless until you get a recommendation so good it takes your experience from 7/10 to 9/10. Having a recommendation or two ready for everything is a skill set.

One you can achieve with minimal effort and a simple approach:

• Open up your notes application and call the document experiences

• Categorize everything by the city/activity (keep it less than 3 per category)

  • Bars, restaurants, and things to see will work for most people reading this

• You want everything to be a one-liner

  • Name of the place - experience (how it went) - rating 1/5 - date

• If you want to take it to a higher level, further add up all the recommendations that others have given you

2. Always tip BEFORE service and not after

This one would be rather painful if you had never done it before, and much more so if you had never thought about it. Tipping before service makes you important in the eyes of those who serve you. It makes you stand out. Resulting in you being memorable the next time you come. Meaning? Better service. Better location. A different experience overall.

The other side is more open and friendly toward you and whoever else you are bringing with you. Similar to the compounding effect, the more you do it, the better results you will see. It is important to note that you don’t want to do this everywhere, only in the places that actually matter. It is worth mentioning that automatic tipping on the machines doesn’t count. Your money has to be given directly into someone else’s hands.

3. Call people regularly

Instead of wasting your precious time on mediocre podcasts or top 40 playlists you should not be listening to in the first place.

Call people you care about.

Show others you appreciate them and check in on how things are going for them. This builds a strong connection much faster. You get extra points if you remember details from the last chat and genuinely care about them. That is the key to getting more out of this. No one does this anymore, and it will make you stand out in a positive way.

Putting this into practice:

• Create a list of no more than 10 people you want to stay in touch with regularly (anything over this number will be a job in itself)

  • This must include those you don’t see face to face regularly

• Keep it to 3 - 4 calls per week with different people and rotate through them

4. Birthdays, weddings, and funerals

Birthdays, weddings, funerals… Always go. You don’t have excuses. You don’t have justification. You have no reason not to go, whether you like it or hate it. All those things matter to others. All of those fall into the category of memories people will remember for years to come. Both happy and sad. It serves as a test of who was there and who was not. It shows your character to others and whether they can count on you.

5. Write all your expenses in a physical journal

We often went on spending sprees every few months. Usually due to impulse buys and a feeling that something was missing. We realized that by writing down our impulse purchases and running a PnL type of overview, we could track where the money went and why. We became conscious of it, and we rationalized our impulses along the way.

There is something powerful about writing things down and having an accountability system each month to check on what you are doing (are you wasting your money), which everyone should do.

How to pull it off:

• Forget about digital forms, statements, emails, or your Apple Pay transaction history.

• Take 10 minutes at the end of the week to write down everything you have spent money on. From groceries and clothes to impulse purchases.

• With time, you will find yourself asking questions. Was spending that money a smart choice? Are you using the things you bought?

• Do this for 1 or 2 weeks, and you will have a completely different relationship with money.

6. Stealth wealth (never tell anyone how much you have)

Boomers are the best at stealth wealth. If you knew how many average boomers around you are millionaires, would you be able to tell the difference between the one who is and the one who is not?

There is no reason to let anyone other than your close family know how much you have. Bragging about having a 7 figure net worth feels nice, but it’s not worth it. The more you talk about it and the louder you are, the more parasites and unwanted "friends" you will attract.

If someone asks what you make or how you can afford things. This is where you will have to learn how to give a boring answer and move on. One of the easiest ways to pull this off is to reframe it and flip back to ask the same question.

There is something deeply satisfying about being vague when people ask what you do or how you could afford it. This is where giving a vague number and ending the conversation becomes important. You will have to practice pulling this off.

7. Never split the check

Should be self-explanatory. If you invite your friends out to a restaurant, for coffee, lunch, or anything else… YOU are paying. They can only pay if you paid last time. Making it an unwritten agreement between the two of you.

There is no worse public shaming than six people at a table. They send money back and forth so one can call the waiter. Are you inviting your circle? You are paying for everyone.

How to do it? There is no science here. As soon as the bill comes, take it. Don’t ask the table. Don't look for anyone's approval. If someone tries to pay back, tell them they will get it the next time and move on.

8. Boomer trick to meeting someone new (retention mechanism)

A person's name is to that person the sweetest and most important sound in any language. - Dale Carnegie

Have you ever worked with a successful boomer? When you first meet them, they will introduce themselves. You will do the same. The next thing that will happen is that they will ask for your name again. It is not a coincidence. Neither are they too old to remember your name.

There is a good chance they will repeat it out loud on purpose. If you have ever experienced this, you will know exactly what we are talking about. Doing this ensures you do not forget the other person and their name. It is one of the old-school methods that has managed to survive through the generations because of its efficiency.

9. Become a regular

One lifestyle hack that will pay off is becoming a regular somewhere. When we say somewhere, we mean the place where you still see yourself in a decade. That doesn’t mean becoming a regular at the club you go to each weekend isn’t worth it. But we aren’t denying that either. Restaurants and bars are different. They offer a higher level of service. You can bring people into these places, make everyone enjoy themselves, and have a good time.

Remember advice #2? This is where it comes into play and will dramatically improve your chances. Next on the list is learning everyone’s names and showing up consistently. After a few months of effort and showing up... Eventually, everyone will know you are the guy. Once you get past that point, the game begins. The advantages of networking and helping others become clear.

This also helps you meet people who can change your life. You can position yourself in a new way and make things easier. Doing all the filtering through membership fees and entry requirements. The more you think about it, the more that filtering part makes sense.

10. Start looking people in the eyes

The eyes are the windows of the soul. - Old proverb

When you are communicating with the other side. Be present. No cellphones. No fidgeting. Don’t look away while talking to them. Making eye contact while sharing your ideas influences how others perceive you and whether they take you seriously. Or not. It shows your worth and confidence.

This might be mostly irrelevant for someone in their early 20s. But by your late 20s, you will want the people around you to start taking you more seriously. Your circle should reflect the same. Helping you build out your social circle of the people you want to be surrounded by.

Struggling to make eye contact? Look up the triangle technique.

11. Become a good host

It is a skill set that you can only improve by doing it over and over again. No matter if it’s the yearly trip, a house party, or a private Sunday dinner with friends. The key is to find a way to make it happen. Make it a habit to run it once a year and keep improving it over time. Invite the chosen group, and as it grows, let the group start bringing in all the new, valuable connections. This is one of the best things you can do to improve your social capital and build a reputation for who you are as an individual.

To become a good host:

1. Pick a format and stick to it

   1. Dinner, house party, or big gathering. Whatever it is, do it in a way you can repeat. A recurring thing is something people look forward to because they know what to expect.

2. Curate the people you invite

   1. Everyone you invite knows you, and there is a reason they are there. The more your guests have in common, the easier it will be to introduce new people to them.

3. Make the first intros

   1. What no one ever told Gen Z is that to avoid awkward situations or group separations. You want to be the one who does all the first intros. Starting a conversation is half the job when it comes to this. It is a skill set that has a huge impact on your quality of social life and can be applied everywhere.

4. Make all your guests count

   1. A big mistake people make when hosting is to plan around the people they like to be around and stay there. What you want to do is go around and check on everyone to make sure everything is running smoothly and that people are forming genuine relationships. This is by far the hardest thing to do as a host, and it’s one that most fail at.

5. What is special about your invitations?

   1. You need an answer to this. Whatever it is, a unique activity, a tradition, or something else. It must belong to YOU so that people will associate it with you specifically. If you pull this off right, you are guaranteed to have them there every time.

6. Follow up

   1. Once the gathering is done, make sure that in the next 48 hours, you reach out to everyone and ping them to check whether everything was okay. This also ensures that the same group of people appears next time.

12. Dress for the occasion (it matters more than you think)

It is ridiculous that we even have to mention this. But the reality is that boomers have done it much better than current generations. You can’t blame anyone, considering that casualization and remote work have taken over the world. When we say dress for the occasion, we mean it. If you are going to dinner with your girlfriend, that doesn’t mean you have to wear a three-piece suit (maybe).

But it also means you should not go out in sweatpants and a t-shirt, but instead in nice pants and a shirt. All those things do matter, whether you want to accept it or not. This is the baseline you should start with. Once you learn it… It will go with you for the rest of your life.

13. Boomer consuming (print out everything)

We found it hilarious at first. But after some thought, it is an impressive system as long as you set it up correctly.

The only limitation is getting the printer to work…

The same idea applies to almost everything you consume. Print everything out. We are big on this because consuming things in a physical format makes it much more impactful and memorable.

14. Being reliable is rare…

Another social behavior that boomers have done right. In a world where people cancel on you 10 minutes before a meeting. Promises mean little. Better said... Nothing. There seem to be no consequences for breaking them. Being a reliable person others can count on will make you stand out. Much more so when it comes to serious topics or things that actually affect your life.

Reliability etiquette sheet (at the very least you can do)

• Always show up at least 5 minutes before you said you would.

• Cancel at least 24 hours in advance so the other side can plan and avoid wasting their time.

• If you are the one canceling it, your goal is to reschedule and set another meeting.

15. Learn to build, create, and fix things (UYH - use your hands)

Boomers didn’t have any choice. You do. But the reason this should apply is that it is part of this list. It comes down to the fact that there is an incredible amount of joy in doing things with your hands. Much more so if you spend all day on the computer. Building, creating, repairing. It doesn’t matter. It feels abstract at first. But as time goes on, and you become a weekend warrior, it will all start to make sense.

The reason working with your hands and seeing things go from 0 to 1 comes down mostly to Csikszentmihalyi's flow research. Where you have a clear goal → feedback → a task that is hard enough to focus on (but not too hard) → results. Put that into practice, and you realize this kind of work delivers visible value.

Doing tasks like this is good because it makes you feel like a beginner and reminds you what it is like to be new to something. This is something you want to practice throughout your whole life. Mostly because most get stuck in their ego, never allowing themselves to start again.

No idea where to start:

• Home maintenance or installing new stuff

• Woodworking

• Auto work (replace the filter, change the oil, swap blades)

• Gardening (if you are in a position to do so)

• Cooking (this counts as well + improves your quality of life)

None of these will make any sense… Until you actually try it.

16. Handwritten notes and letters

He has built a unique culture, sending handwritten thank you notes to nearly everyone he meets and sitting down one on one with every person at the firm once a year. - Invest Like The Best (with guest Mitchell Green)

There are certain limitations to this, but once you figure out how to pull it off… It is a game-changer. It is something that has a deep impact on the other side if done right. Making you look more genuine and different from the rest. Selling an e-commerce product? Do it. Met with the investors last week and want to thank them. Do it. The key to others hearts is small gestures that make you stand out from the others.

To get more out of this:

• Send them within 48 hours of the meeting.

• Mentioning a specific event or why it matters. The key is a specific detail that will make you memorable. That is what separates the generic ones from the rest.

17. Whenever you ask for advice, make it count

What does that even mean? We live in a time where you are just 3 DMs away from the smartest people in the world. No matter the industry they are in, what they are doing, or what achievements they have managed to pull off. You have an opportunity to get an answer to your question. Much more so if it is specific and actually worth their time.

In 98% of cases, when the other side gets an answer to their question, they never reach out again. The whole idea behind this is that someone took the time and put in the effort to get back to you. It is your obligation to get back to them and explain how you applied their advice and the impact it had on you. This is again a very old-world approach, one you would expect from those who lived in a world different from ours.

Boomermaxxing checklist

1. Keep recommendations ready for everything

2. Tips before service (not after)

3. Call people regularly and ensure you stay in touch with those you want to keep in touch with.

4. Always show up. Birthdays, weddings, and funerals… No excuses

5. Make it a habit to write out all your expenses (pen and paper)

6. Stealth wealth is mandatory (learn to keep this vague)

7. Never split the check

8. Learn how to use the retention mechanism while meeting someone

9. Become a regular in a place you see yourself in 10 years

10. Always look people in the eyes while talking to them

11. Become a good host

12. Dress for the occasion

13. Boomer consuming (print things out)

14. Become someone others can count on (reliable)

15. Make something with your hands

16. Send handwritten notes

17. ALWAYS follow up when someone takes their time to give you advice

The system boomers played in? Gone. None of what they had is coming back. Yet many of their approaches and methods have survived. Aged perfectly. Reaching a level of importance like never before. Calling people. Showing up. Doing what no one else around you does anymore. Our final advice is to read all of these and position them toward the lifestyle you are living. Pick a maximum of 3 things from the list and start implementing them in your situation. The positive differences should be visible within a month.

Enjoy the rest of your weekend.

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Disclaimer: None of this is to be legal or financial advice of any kind.

The line between gambling and investing is artificial and thin. The soundest investment has the defining trait of a bet (you losing all of your money in hopes of making a bit more), and the wildest speculation has the salient characteristic of an investment (you might get your money back with interest). Maybe the best definition of “investing” is “gambling with the odds in your favor. - Michael Lewis

This is not a post about investing. It is neither a post that claims you will be guaranteed to make millions. This is a proven framework. One to help you make millions without any excuses. One around jobs, careers, and business. Something that works and has proven itself many times. Will it be easy? Nothing worth doing ever is easy. Does it work? You bet it does.

CONTENTS OUTLINE:

1. You are starting from $0. No connections. No skills. No idea where to go… You are at zero.

   1. Jobs, careers, and everything you need to know about them

   2. Picking and building transferable skills

   3. Setting up a foundation (career edition)

2. Getting your first money

   1. The difference between making money and building wealth

   2. Doing the math and reverse-engineering where you are now

   3. Making your first sale

   4. The traps you want to avoid (at this stage)

3. Running large(er) scale operations

   1. Quitting your employer (when and how)

   2. Service business limitations

   3. Resisting temptations and lifestyle inflation

   4. Building out the system (everyone should do it)

4. Accelerating (the multiplier phase)

   1. Spending money to make more money

   2. Focusing on what is already working

   3. Equity (ownership)

5. Exit

   1. Retirement

   2. New start

6. What nobody warns YOU about

   1. Money addiction

   2. Health over everything

   3. How success changes people

   4. Levers for each stage of your journey

Making it easier for yourself

You need to be able to tell the difference and understand the underlying logic.

• Job: Something where you are trading your time for money.

• Career: Trading your performance for money. This is all about the results. Your goal is to always be in a position where you can earn uncapped income and get paid for your performance.

  • Uncapped income: A position where your earnings are not tied to time.

  • Performance-based pay: No commission > no performance > no pay > no real career.

  • PE: Private equity.

  • HF: Hedge fund.

• Business: Something that allows you to make money while you are sleeping.

  • Conversion: % of the people who buy. If 1,000 people see your ads and 20 decide to buy your product, you are looking at a 2% conversion rate.

  • Margin: What it costs you and what you sell it for. The difference between the two is the margin.

  • Convert: Make a sale. Convert a prospect (visitor) into a buyer.

  • MVP: Minimum viable product.

  • SOP: Standard operating procedure.

  • VA: Virtual assistant.

  • SMB: Small to medium business.

  • 3PL: Third-party logistics. Services that handle your e-commerce fulfillment.

• Equity: Ownership. If done right, equity becomes something you look at in multiples.

  • Multiple: What the buyer pays. Imagine a business making $50k in profit per year, sold at a 4x multiple. You are looking at a $200k exit.

  • Multiples vary by business model.

  • Event: Liquidity moment. Selling a business.

  • NW: Your net worth (total value of everything you own)

• Transferable skills: Unique to you. Something that can't be outsourced (easily) and takes time + effort.

  

The system we will be covering

• Years 1-3

  • Building the foundation (career, transferable skill set, and safety net).

• Years 4-5

  • Reality check (transition from employee to owner).

• Years 6-8

  • The compounding effect and early effort. Something that becomes visible across all areas of your life (income, assets…) + building out the system.

• Years 8-10

  • What it takes to accelerate and take it to another level.

• Years 10+

  • Retirement, life after exit, and everything else.

We recommend that you read the post in chronological order. The quality of your reading experience is up to you. This is a long, dense read that will take at least an hour of your time (more like an hour and a half). Our advice is to take your time with this.

1. You are starting at zero

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Important to mention:

1. This is our first time doing this. Keep that in mind.

2. We definitely realized why there are usually dedicated teams of graphic designers doing this… It is not as easy as it looks, and we made bold claims back in October. Something to think about

3. The PDF is around 450 MB (we set it to the highest quality possible so you can download and use it…).

4. If you see something that doesn’t align or could be better… Feel free to comment. The family effect is real, and after one point, you stop noticing those small details.

5. Play the artbook playlist in the background for maximum effect.

6. Take your time and enjoy.

State Of Mind - Artbook

or…

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It takes courage to grow up and become who you really are. - E.E. Cummings

Time for a change. Sharing a leaderboard with big names such as Koe, Rubin, and Žižek. Yet calling a newsletter BOSS Letter is not something you want to do. Neither should you. The hustle culture of the last decade is long gone.

Unintuitive. Exactly what we are aiming for. Covering what might not be obvious or what goes against the instincts you have been taught. Expect a few more visual changes over the next month. Everything else? Stays the same.

What You Should Know While Growing Up… But You Do Not Know

What no one tells you while growing up is that things get harder. Since most of our readers are in their 20s, we feel obliged to expand on concepts most people are not even aware of. Those that will only become apparent as you get closer to your 30s. What is this all about? Painful truths. From what you can expect once you hit 27 to the realization that no one is coming to save you.

The truth YOU have to be aware of

You have spent your first 20 years in a bubble

If you are reading this, you have spent your first 20 years living in a bubble. Meaning that you have not had real-world exposure. Meaning that there is a good chance there will be a period of painful realizations in the next decade or so. What you need to understand is that your parents, teachers, and environment have been programming you. Meaning?

That everything you think you know might not be right. Or it is straight-up outdated and won’t get you far. The fix is simple and comes down to paying attention. Observe everything that is happening around you. Don’t be afraid to expose yourself to things you find interesting to get your perspective (and experience) with them. Doing this is by far the fastest way to get out of the bubble and understand how the world, system, game, or however you want to call it… Actually works. The more you learn from your personal experience, rather than what others tell you… The easier it will be for you. Because your parents raised you for a game that no longer exists.

The fastest way out of this is to expose yourself to how money actually works. You will have to show proficiency. Prove to others that you can do what is required of you. Bringing measurable results. That is when you start seeing how people and incentives actually work. It is something no one can explain to you and that can't be taught in a classroom. The second best option? Upgrade your environment.

The world is not fair

The world was never fair. It will never be fair. All of us have been dealt different cards. Some are better, and others are worse. A basic example is someone born in the United States vs. someone born in Africa. The Internet gave everyone an equal opportunity. But the differences are still massive.

What you should do is position yourself as best you can:

1. Stop blaming the system.

2. Start adapting to the game.

What you realize over time is that the game is largely bent toward hyper-optimistic individuals who are not afraid to put themselves out there.

Those two ideas are hard to internalize. Realize how lucky you are to be in the position you are in. The reality is that someone out there was dealt a much worse hand and would trade places with you in a second. This is an oversimplification of a complex topic. But something you will need to process to get the most. Learn how to be grateful and use that to your advantage. Because no one who constantly complains gets anywhere. The results are always the same. They just lead to frustrating, negative feedback loops and rob you of realizing that opportunities are right in front of you.

Instead of leading with a question: is this fair? What do you want to start with: am I in a better position than yesterday? The best part is that this reframe applies to all areas of your life. Health, wealth, relationships… The happier you are with your life situation, the less you will care about the unfairness.

Things you need to realize before reading further

1. You will not get anywhere blaming this system. The system is unfair and not properly set up. It is not on you to spend years trying to change it. But to focus on being in a better position than yesterday.

2. Realize that there is someone out there who was dealt a hand of much worse cards… To be more precise. Realize how lucky you are to be in the position you are in.

3. Pay attention to how the people around you perceive the world. If everyone around you is complaining about the same thing… it might be that you are adopting their reality.

The most intelligent one actually… Doesn’t win

It’s kind of fun to sit there and out think people who are way smarter than you are because you’ve trained yourself to be more objective and more multi-disciplinary. Furthermore, there is a lot of money in it, as I can testify from my own personal experience. - Charlie Munger

A common misconception is that you have to be intelligent to win. Maybe. Depending on what intelligence means to you. From our life experience? This idea is largely false. It is put out there to gatekeep people (or coping mechanisms) from doing what they are supposed to do. All it takes for you to change this and relate to us is to meet a few successful people and have a complete mindset shift. What you will find is that how they got there is primarily driven by high energy and execution. Not because they possess special abilities you do not or are hyper intellectuals. This is aimed specifically at our engineering (STEM) readers, who often think that intelligence is a prerequisite for success and use it as a defense against doing what they should.

Intelligence makes your life easier by helping you connect abstract points and form a bigger picture. Does that mean you have to be intelligent to succeed? Not really. It is also what most young people miss when wondering why less intelligent people live better. The reason is mostly that those who are less intelligent are more willing to take risks and expose themselves to uncertainty. While the intelligent ones have much more mental space to think. This results in them often talking themselves out of their situations and never acting on them. This sounds ridiculous until you sit down with a few brilliant people who have not done anything with themselves.

Never allow yourself to fall for the idea that you have to be intelligent to achieve something. Both when it comes to happiness and success. It helps. But it is not the main driver of how far you go. The world is full of dumb people (and less intelligent than you) who are considered successful by society’s standards.

Sales > everything in life (and everywhere)

Key points:

• Learn to communicate and express yourself. This is a lifelong skill and an ultimate advantage over the next decade.

• Most don't even know what sales means as a term. It is not about presenting something or trying to put yourself in the spotlight. It is about finding a medium between you and the other side, where both get something in return. Or at least you make it look that way.

  • Sales for you might mean: selling yourself, your ideas, getting what you want out of your situation, getting the other side to say yes. Everyone has a different definition of sales. Our idea still stays the same.

By the time you are hunting for your internship or first job, the power of sales should become obvious. You are selling yourself. Your knowledge. Your experience on the other side. Those who can sell get to places where those who can’t never do. This might sound like an oversimplification. But it is not. No idea what to do with your life? Start practicing how you communicate. How you express yourself and your ideas. Pay attention to how others perceive you. Learn how to sell yourself. It is something that carries over into every single area of your life. No idea where to start? Pick up Impro.

Want to take it even further?

Learn to make yourself memorable. There is no single approach to this. It doesn't mean you should do dumb things to stay memorable or do something you will regret for the rest of your life. It means paying attention to the small things that may seem meaningless to you. Yet they are not to the person across from you. These changes depend entirely on who you are dealing with and what their priorities are.

Start by finding out what the person in front of you believes and what matters most to them. An easy way to do this is to practice with your friends and watch their reactions. The key is not to do it in a performative way. You are actually paying attention and being genuine about it. Another approach is to actively acknowledge and work on what they are insecure about or trying to improve. That is what memorability comes down to, if you put everything else aside. You are not there to impress or manipulate them. You are there to enhance what they are already working toward.

Everyone is cheering for YOUR success

Until 25 you have a free pass. Whether you want to accept it or not. Teachers, parents, society, and your mentors. Everyone is giving you an opportunity you may not even be aware of. They have zero expectations or outcomes for what you are doing. Switching careers, diving deeper into specific areas, exploring something new or starting your own business is the easiest thing you can do during those years because there is no one to judge you.

If someone judges you for what you are doing or tells you that you are wrong. You should not care because you know that no matter how bad it gets. You have at least a decade to get serious and take control of your life. Once you are past your early 30s, you will no longer be able to experience that. Those who have not judged you before are now expecting results.

When you realize that no one is working against you and that people are actually helping you by not judging your decisions. Helping you figure out who you are and what you want… It all clicks.

Zero-sum thinking will destroy you

Most people have picked up from their environments the belief that someone else's success comes at their expense. The truth? The complete opposite. It is an outdated instinct at best when humans actually had to compete for food and territory. The reality is that if someone else gets rich selling something…

It has zero impact on you.

What will the average do? Act from a position of resentment. What should you do? Be genuinely excited. It is not easy. It takes a lot to rewire what you had in place from the early days and to reprogram yourself. This is one of those unwritten rules of life that, once you internalize it and make it part of your identity… Things will start to work in your favor.

To stop thinking in zero-sum:

1. Look at the whole picture. Ask yourself whether you would trade your entire life for theirs. 99% of cases the answer will be no.

   1. Follow up with the question of why you are jealous or resentful?

2. If you fall into this 1%, you would trade your life for theirs. What you want to do is get close to them. Not only will it give you a new perspective on how they are doing things. It will also show you that with a bit of effort you could be in the same place.

Your 20s done right = set for life

Do your 20s right, and you build a safety net that makes it almost impossible to go back to zero. Big logo internship? You are pretty much set. Meet people who are on the same mission as you? There is always a connection you can rely on. Start your business and get some experience around it? Ultimate leverage. Understand that everyone is giving you a free pass without any expectations? Massive advantage. Never felt like a status-chasing game or keeping up with others on Instagram? You are already farther from the masses than you think.

When you combine all those factors. Where you do not need much, have unlimited energy, and everyone is ready to give you an opportunity, you realize that with a bit of effort and focused work. You are in a position to set yourself up so that you will never have to worry, because your foundation is so strong. That you would have to make multiple bad decisions to get back to zero.

Something for YOU to keep in mind.

Things you will not regret doing:

• Building a transferable skillset

  • Communication, sales, and understanding (economics, operations, and logic) on how to run an online business.

• Going on side quests and trying things early

  • Without experimenting, you will never know who you are… Forget about drugs, alcohol, and other vices.

• Build your circle

  • You always want to know a guy who knows a guy.

• Keeping your cost of living low. Lifestyle inflation is real. The luxury watch is nice until you realize that real assets will make you money while you sleep.

  • The idea is not to be a frugal individual. Just to have enough space to use that extra money you have for things that will give you ROI.

• Taking your health seriously

  • Sleep. No garbage eating. At least gym 3x per week. It makes a huge difference in your clarity and how you perceive things.

• Start building a reputation early on.

  • It will open all the doors for you if you have done this part right.

• Start writing things down and plan where you want to go.

  • A pocket notebook and a pen should go with you everywhere.

• Understand that the compound effect is everywhere. Both positive and negative. Showing up every day and putting in even a 50% effort means that things are already working in your favor.

Want a full breakdown? Read how not to waste your 20s

Painful realization that the sooner you understand… The better.

Everything we shut our eyes to, everything we run away from, everything we deny, denigrate or despise, serves to defeat us in the end. What seems nasty, painful, evil, can become a source of beauty, joy, and strength, if faced with an open mind. Every moment is a golden one for him who has the vision to recognize it as such. - Henry Miller

1. Wake-up phase

Once you see the truth. You cannot unsee it

The painful truths:

• The system is designed to keep you in survival mode. Positioning you in a way where you are too busy covering bills, rents, and food. Distracting you from building something bigger.

• You will never be paid enough in your career. This becomes painfully obvious the moment you start making money on your own.

• Everything you consume daily is shaping your reality. Junk in… Junk out.

• Lifestyle inflation is real and will destroy everything you have built if you do not manage it. Most never do…

• Your next-door neighbor is not having a better life than you. He is just keeping up with the Joneses and will be an eternal victim of banks.

• The moment you accept that you are an average, victim, or like anyone else, is the moment you have lost the game.

• Sooner or later you recognize who your friends truly are. It might be the best thing ever or the most painful one.

• Time and energy are the only things you can never buy back.

• No one is coming to save you.

  • The financial system? Wont save you.

  • The government? Wont save you.

  • Your boss? Wont save you.

  • Other people around you? Wont save you…

Club 27 (year everything changes)

27 was by far the weirdest age of life. At the same time, we found it funny how many people could relate to us and share their experiences. Anyone past it knows exactly what we mean. The reason this age is so painful is that everything becomes apparent. Even if you have managed not to notice it for years. You have been too busy… Or simply managed to ignore it. That stops at 27. Because things become impossible to ignore.

Your future self becomes apparent. Everyone around you stops giving you free passes. Your career dictates your lifestyle, and you know the only way things will change is if you do something dramatic. The unlimited energy you used to have as a 22 year old? It is not as easy to access anymore, and you do not feel it every day. Everything you subconsciously knew was coming is finally there.

You don’t want to be the smartest one in the room

The difference between being the smartest in the room and being in a room where everyone else knows more… Massive one. This alone serves as great guidance that if you are the smartest in the room, you are doing something wrong. Limiting yourself in a way you know deep down that there is so much you will be able to get out of this situation and the people you are surrounded by.

The painful truth is that it is always better to be the stupidest in the right room. Over time, it will allow you to gather enough information and data to apply to your situation and use to your advantage. This is one of those counterintuitive things that might not make sense at first. But the older you get, the more sense it makes. If you are the smartest in the room, you are in the wrong room.

Your body is slowing down

Remember drinking all weekend just to be ready to give your 110% on Monday? Gone. Went a bit too hard at the gym and planning to hit it again the day after? Good luck. Working 10 hours with full focus? Maybe. The painful truth about getting older is that your energy decline becomes apparent. You know you cannot operate the same way you did years ago. You can feel it. This is also why sleep becomes a crucial factor and something you will start to prioritize. Want to feel full of energy? You better eat your protein and veggies.

If you play sports in your free time. It becomes even more apparent because you know you can't do the things you used to. Overall, how much more effort does it now require of you? Another realization is that all those boring things you used to skip… Massages, stretching, sleep, and proper diet. They all become necessary. Without exaggeration, the effort your body needs to perform at 30 is roughly 3x the effort it needs at 20.

2. What you learn about people

Your friends uncover who they are

By the end of your 20s, you should have a clear picture of who you are dealing with. A realistic outlook on your friends situation and an understanding of where they are headed. Painful truth? Most people around you will not succeed. Prioritizing lifestyles that are different from yours. Making choices that seem ridiculous to you at times. This is where you learn to step back and stop investing yourself in what they do with their lives.

The cold shower is realizing that all those days you used to spend planning how you would live your lives. All those talks about what to do to get where you want to go. Gone. There is no more fire in their eyes, and it has never been clearer that they are settling for mediocrity and comfort that they used to fight against. Painful truth. The lucky ones are those who will not find themselves in this situation. But instead be surrounded by a group of people who are in a better position each year than the previous one. Not many can say they are part of those groups.

Don’t waste your time arguing or trying to change opinions

Similar to the point above. The painful truth about growing up is that all the effort you used to put into discussing and arguing with people. Trying to change their mind. Opinions about the world. Or thought about a relevant topic… Waste of YOUR time, energy, effort, and in some cases, unnecessary stress. The chances that you will change someone's opinion because your argument is better are close to zero. Knowing that in the process you are better off wasting that time on things that will put you forward instead. Everyone reading this should understand that people are emotional. Not rational. Mostly driven by their egos. Once you argue with someone, for the most part, it feels like you are attacking their ego and who they are. Your time is better spent doing things that move you forward.

Everyone is out there looking for themselves

Except for your family members, closest friends, and romantic partners. You have to realize that everyone else out there is looking out for themselves. People will always find a way to prioritize themselves. A basic example everyone can relate to is that coworkers are not your friends. Most of them will be pleasant until it is time to get a promotion or a new client. Everyone who has gone through this knows there is an immediate shift in dynamics. Another basic example? High level of entitlement. Help someone achieve something big, and they will quickly forget about it because they will rationalize that they deserve it. The positive result is that it sets the right expectations from the start. Giving you an idea of which relationships will be transactional and which ones will be built on something deeper.

3. What changes you

Realization that time is passing… Fast

Mortality. The moment you start noticing you are getting older, and your gray hair starts to show. There is a big reality check. The next thing you will do is start to question yourself on whether what you are doing is right or if you are wasting your time. Maybe you are just following someone else's plan?

The more fun you have in your life → the better things go for you = the faster it will feel that time passes.

Just to end up with days that feel like hours. Knowing that deep down, you have zero control over it. Your only obligation is to spend them as best you can. Doing things you love and spending them with those who matter. Everything else is just an extra on top.

Your tolerance drops over time (people, things, activities…)

If you are wondering why you are no longer enjoying the beer behind the gas station the way you did 10 years ago. Or getting hammered on Friday night just to spend the whole day in bed on Saturday. It should be obvious. There is a subconscious process at work as you get older and more experienced. One where you realize you are not the same person you were years ago. Why do something you are not fully aligned with or not feeling?

This is where your self-respect, taste, and patience start to come into play. Your tolerance for things you don’t want to do drops to zero. Some say it is an age effect. Others say it is something that comes with experience. We can all conclude that the older you are, the less patience you will have. People, places, and situations you don't want to be in. Slowly realizing that you are not the same person you were. Why is that important? Because knowing this deep down and positioning yourself accordingly. Figuring out what you like, what gets you going, or what you find inspiring. Exposing yourself to circles like that and getting a clear overview of what it takes to be in one. It will make it easier for you to position your life accordingly in the long run. The only way to get what you want out of your life is to know what you want in the first place.

Career ceiling becomes visible

There is not a single person with a career who operates in a professional environment who has not known by their 30s whether what they are doing makes sense. That also means that if you have played your cards wrong. Not picking the right career or deciding to take it easy during your early 20s. You are in for the maximum pain. The reason it takes years to process this is that when you are young and start to make money… You can finally afford the things you couldn’t before. That is all good for the first few years until you realize that, at the same time, you are being underpaid and will never be able to do anything meaningful with your salary.

Trading your time for money without being able to increase that hourly rate unless you get promotions each year. Mix that up with lifestyle inflation, and you have a painful combination. The ones who get the most out of this are those who figure out how to (ab)use their employers while building something of their own on the side. Having a safety net and never worrying about covering monthly bills. All while playing the game (building something of your own) with unlimited upside.

Chasing the feeling of aliveness

To wrap up this post, we are going to share one secret that separates those who get more out of their lives from those who don’t. The reason this belongs in this post is that you either learn it by your 30s or you never will. It just has to click. It is also worth mentioning that it doesn't necessarily mean that it will not change as your priorities change. But the framework should be simple and to the point. We already covered a similar approach in our post on unconventional life advice.

Giving you a template for figuring out your ideal life. So what is this about? The way you will stay driven and sharp to the point where you enjoy your life situation is by figuring out what gets you going in the first place. What keeps you going? What makes you feel alive? Once you have answers to those questions. The next step is to incorporate those activities into your current lifestyle so that nothing gets deprioritized because of the others. Before you can do so… You have to figure out what makes you feel alive.

How to figure out what makes you feel alive:

• Reflect on your moments when you felt most alive. What was actually in them? Activity, places, people? You want to write everything down.

• The key to finding your answer is identifying what those activities have in common. Our advice here is to look past the surface and go a bit deeper… Your answer is there.

• Once you have a pattern among all of them, you want to make it as specific as possible. There is a good chance that if you have 4 sports activities and all of them are outdoors. You actually love being outside, or maybe you love playing sports… Probably both.

• Once you have a few of those takeaways, it is time to implement them and play around with them. The feeling of aliveness is arguably one of the hardest ones to replicate. But once you have a clear understanding of a few of those activities. Game changer.

Why is this on the list? It is a painful truth that your quality of life will be drastically reduced if you never figure these things out. Spending your whole life chasing the numbers in your bank account, watching them go up, and never developing a personality around something. Luckily, you are young and have enough time to do so… Enjoy your weekend.

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Disclaimer: None of this is to be legal or financial advice of any kind.

It is not the answer that enlightens, but the question. - Eugène Ionesco

The reality is that there is no advantage to 80% of the prompts out there.

Most people reading our website are already using AI to their advantage. So it would only be fair to create a prompt library that goes beyond what most other prompt libraries offer. Building out a prompt library for people who are tired of prompt libraries.

What we decided to do is a bit different. Instead of having each prompt in a separate post. We bundled everything and created a library (repository) focused on areas where prompts actually work. The idea is to create something that will age properly and a place where we can continue to update it as tools improve and things move forward.

What no one told you about prompting… but we will: What everyone around you has been trying to convince you of over the last few years is that prompting will change your life. The answer is maybe. Maybe if you know what you are doing. Being in a position to reflect on your situation beyond the surface. What we will not deny is that it will bring awareness. And if used properly, it will make you think in ways that change your perception or make you question yourself.

Will this happen by default once you start prototyping? Probably not. It is also one of the reasons you need to create high-quality inputs to gain insights you never had before and to question yourself and what you know about yourself.

Prompts are split into 5 categories:

• Inner work

  • Focusing on beliefs, patterns, and identity.

• Life design

  • Focusing on vision and how you want to live.

• Decision and clarity

  • Focusing on making moves, resolving indecision, and scenarios.

• Money and business

  • Focusing on the execution part. Income, offers, copy, business models.

• Misc

  • WD Prompts

  • Mindset Rewiring Workbook prompt

To get the most out of this: Pinpoint exactly what you are struggling with. If you know you have been having problems with energy or feeling depressed. Don’t waste your time on prompts about reflection. Do the bloodwork prompt and the cure mood one. Those directly impact the problem you have been dealing with. This logic applies to everything else as well. 

This prompt library will be updated over time.

Read more

This is an addition to our original post on quality of life improvements from November, which you should read before going any further.

Advice to help you get more out of your life

The reasonable man adapts himself to the world. The unreasonable one persists in trying to adapt the world to himself. Therefore all progress depends on the unreasonable man. - George Bernard Shaw

Before going any further, congratulations to our winners and everyone else who participated in our latest giveaway. Thank you. Also, big thanks to everyone who purchased the lifetime subscription. There have been over 30 of you…

Another mention before we go forward is that our *start here* (FAQ) has been updated, and we advise everyone to review it and remind themselves what it is about. 

We live in times when most of the advice given to you is not… Good. That means that to make real leaps and achieve things others can’t, you have to do what others won’t. Something we have been talking about more than we would like to admit. What is this post about? A collection of common and uncommon advice that works. Not only does it work, but chances are the mainstream media, your friend or your favorite podcast host won’t tell you.

Not because they want to hide something from you. But simply because they themselves do not know better. This here? Some advice you never heard about, some you heard about but ignored, and everything else.

How to get the most out of it: Before going any further. Understand that not everyone has the same starting point. What might seem obvious to you, something you have done for ages… It might not be obvious to someone else who is lost or completely without a compass for where to go. 

The advice around has never been worse. Meaning that posts like this should serve as reminders of what actually matters. Suppose you are one of those who already understand all the principles on this list and have had success with some of the advice. That makes it even better because you will be able to share your 2 cents on what has worked for you and how you have improved things. To get the most out of this post, make sure you approach each of these points (advice) from a separate perspective.

Your goal?

Pick and implement what you find useful and discard the rest.

WARNING - Your POV And How You Approach Life

The truth will set you free, but first it will make you miserable. - James A. Garfield

The cost of learning the truth

To get the most out of your life and improve it, you have to learn the truth. How the world actually works. How money is really made. How people behave (social dynamics). How to get what you want. You will have to do things that might not seem right. And finally… The advice you have been given your entire life was built on old beliefs, outdated information, and comfort. Not reality.

The positive side is that you will operate with a competitive advantage over those still running on old tales that no longer work. You do the opposite of what the masses do and achieve results they never will. Putting energy into things you know will work and compound in your favor.

The problem?

Nothing will ever be the same. There is a good chance you will build resentment against the system, teachers, professors, or anyone else who tries to push you toward something you find inefficient. You will find yourself in a position where you recognize that you will have to keep doing what others won't. What no one else will mention is that this is a period. Slow one. Painful one. Problematic one. In a place where you feel alone. Yet you have managed to get a clear picture of something others around you have not. Only once that feeling is gone and you internalize what it takes. Only then will you be able to use this to your advantage.

What it takes to learn the truth:

1. Accept that everything you currently know is wrong (based on outdated beliefs)

2. Start looking for patterns in what others are doing (the right and wrong ones)

3. Use those insights to do what others can’t do and get results they won’t

The cost of getting everything you wanted

The unsexy part about reaching your goals that no one tells you about? Every single goal, once you achieve it, sort of robs you of the feeling you were chasing. That feeling of high energy and aliveness, once your goal has been reached. Disappears. Much more so if you have planned your goals poorly or have overshot them within a timeframe you were not expecting… Everyone who has gone through this phase knows what we are talking about.

What happens over time as you experience more and get older? All those feelings of energy and aliveness become something you take for granted. Your experiences and goals no longer produce the feelings you always loved. Which amplified the experience for you.

On the material side because you have everything you ever wanted. You start buying things to buy them. Completely removing any logical component from it. You chase that feeling of aliveness. You reach a point where everything you have dreamt about is just something you already have. It all becomes your new normal in a short timeframe that you find hard to accept. All those highs you had at the start? Gone. Just for you to end up spending years trying to recreate those feelings. This is where generic advice (enjoying your journey rather than the final destination) comes into play. Even more so when you consider that during those years of your journey, all the most impactful changes in your life have happened. New goals, milestones, outlook on life, and self-reinvention.

Why are we mentioning this?

Because in order to live a fulfilling life and avoid starting things you should not (buying excess material things, drugs, keeping up with the Joneses, or any other lifestyle trap), you need to find something that will keep you on your journey. Sparking that childlike curiosity and ensuring you have enough energy to follow through. Because sooner or later, there will be a point in your life where you will have everything you ever wanted. Yet you will feel completely lost. Unable to even notice that you have everything you ever wanted.

One to make you think…

There is a version of your life happening right now that you will miss later. It might be your friends. It might be your family. It might be your current business model. It might be the place where you are living right now… What you should do is become aware of it. Not in a melancholic way. But in a way that makes you aware that there is a good chance you already have what you have been dreaming about.

It just might be that you have been taking it for granted for so long that you forgot what it even looks like in the first place. Practicing gratitude and staying on top of what you want in your life is where a perspective like this starts to make sense. And on purpose. We are leaving it here to make you think…

What if you already have everything you ever wanted?

Not sure where to start? Try the Mindset rewiring workbook.

Unconventional Advice That Actually Works

Make it normal to contact exceptional people

We already covered this in our first quality of life post. But we decided this is the only point we will reference in each post because of its importance. At the same time, most young people lack social skills. What you want to do is make it a habit to contact the people you admire or find inspiring. The message could be a simple thank-you. Or it could be something along the lines of saying they have changed your life. Or a question.

The only requirement is that you do not turn it into an essay. When you turn things into an essay, it is hard for the other side to stick to the core message you have and give you the right answer to what you should do. Keep it simple. Under five seconds, and you will be surprised how often you will get an answer to your question or just some feedback from the other person. Do not underestimate the importance of this.

If you are someone who is struggling to see things as they are, or you think you are so far from the people you admire. This becomes something YOU have to start doing. It brings you back to reality and shows you that all those people you admire are no better than you. Neither are they mythical creatures. They are humans. They just have more experience (and possibly talent), which at the same time means that if you put enough effort and hours into something, you can achieve the same.

You might become as good as them… If not even better.

A common misconception is that it is largely a waste of time. It is not. It might be if you are doing it wrong. Or writing an essay (you have been warned). The shift happens the moment the first opportunity becomes apparent. And you get an invitation to an event or a happening you never thought you would attend. That is when it becomes obvious why you should contact exceptional people, and you will not be able to understand why others around you are not doing so considering the benefits.

Learn how to buy items for the maximum return

The tweet we wrote about recently tells you everything you need to know. Yet there is something most never even think about. What you always want to do is look at what the top 10% of the heaviest users are actually choosing (buying in this case). 

Luckily, it has never been easier to use tools and have someone else research for you in seconds. What do we mean by the heaviest users? Let’s say you are getting into tennis and looking for a racket. After 2-3 tennis practice sessions, you realize that most people in your club use Wilson. Now you are getting curious… Why does everyone you see who is a frequent player (or at least they look like one) play daily with Wilson? After some research, you realize Wilson is the most dominant in the US market, and there is a good reason for it. You decide to go even further. Researching a specific Wilson model just to come up with Pro Staff 978 or a Burn 100.

This should give you an idea.

Traveling around the world, and all the pilots using Travelpro or Briggs and Riley? There is a good reason for it. The same logic applies to everything else. Want something that will last you for years and not disappoint? Do what the heaviest users (the top 10%) do. This is the purchasing signal you want to follow. One that will not disappoint you.

Over time, you realize how much of your precious time (+ energy, effort, and all other resources) goes into the small things you should not be making. Traveling around the world frequently. But every 6 months, you have to look for a new bag? That is how your cognitive power goes to waste, and you are wasting time on things you should not be. Put aside our point about traveling. And apply the same logic to everything else… The opportunity cost becomes crystal clear.

We desire what others desire because we imitate their desires. - René Girard

Thinking like this doesn’t get enough attention because emotions and social proof drive most purchase decisions. Better said, mimicking others without thinking things through or knowing what they want in the first place. One of the things you should ask yourself before each purchase is whether you would buy it if no one else ever saw it.

This will tell you everything you need to know and give you something you can use to test others about their purchases. 90% of the purchases people make come from places they should not. Impulse, to fit with the social norm, or because others have it (mimicking desires)… This is not how you want to spend your money. Avoid.

How to spend money for a high return.

Most of the advice given before 2000 is… Irrelevant

The reason most of the advice from before the 2000s is largely irrelevant is that the world is different from what it was then. Things were much slower and getting to the right information was far more complex. You had to believe (self-internalize) some things before you could independently confirm them. Today?

Everything is quite the opposite. Things are progressing at a rapid pace, and you can get information about anything in less than 30 seconds. Not to mention that today you can start a company from your bedroom with just an internet connection. If you told someone that in the 1980s… They would think you went crazy. Conclusion? Once again. It comes down to realizing that most of the advice from before the 2000s is irrelevant. Old. Outdated. Not applicable. Useless.

To put things into perspective:

• 1980s - Personal Computers

• 1990s - Mobile phones

• 2000s - The Internet became massively available

• 2010s - E-commerce, touch screen, and social media

• 2020s - Cloud computing, AI…

Every decade rewrote the rules. Not just the rules but also the opportunities that came with them. We can all conclude without much thought that most of the advice your parents have given you is outdated. In the same way that you should be a good employee, you will be rewarded or stay loyal to your employer. It doesn’t work anymore. Neither does a degree guarantee a job. They are the advice that used to work in the old world.

Where average effort produces an above-average life. Those days are gone…

The only advice that remains applicable from the old world and will never change concerns humans. Everything related to humans and how we operate will not go out of style. Quite the opposite. How to talk, communicate, and make others like you. Everything related to behavior and getting others on your side. This is something you want to pay attention to, as communication skills are quickly becoming the #1 skill you can possess.

Everything in YOUR life compounds (positive and negative)

When you start looking at things from a compounding perspective, it all starts to click. Why does doing things more slowly but with higher quality matter? Why focusing on the long game matters, etc.… Not just why it matters, but how it impacts everything around you. Both the positive and the negative sides of your life and everything else that comes with it. What you have to understand is that the power of compounding is everywhere. From the simplest thing you are doing daily, all the way to your capital investments and more complex stuff. The reason it falls under conventional advice is that everyone else treats their life as one big casino.

Chasing fast results, looking for instant feedback, and betting on the economy that makes you lazy. Compounding is the opposite of that. Boring. Slow. Yet… One that on a long timescale beats everything else.

The reason this falls under unconventional advice is that you will never hear anyone say it to you. Never taking into account that every interruption costs. Doing something for months. Skipping things once, to never return? How many times has it happened? This is where this advice becomes important and points you toward the realization that the game is not won by the one who works the hardest. It is won by whoever stays in it the longest.

Smile, nod, and agree

If you have been reading WSP (years ago). You already heard this one… Forget about correcting people. Forget about debating people. Forget about changing opinions. If someone already has a strong, predefined view, your only goal is to agree with it. Better said to ignore it. Over time, you realize that this is a skill. Similar to sales. Benefit-wise? It might not be as obvious. But if you are operating in a professional environment, or somewhere where opinions about you (reputation) largely matter, what you want to do is avoid creating enemies, getting into conflicts or hurting other egos.

When we say creating enemies, we mean hurting big egos. We mention this because it goes against every instinct you have. When you have all the facts, but the other side can't seem to agree with them or seems blind to them. That is when you need to step back. The situation is a bit different when you are dealing with high stakes, such as family. But everything else (even your friend groups) should be approached from this POV.

The key is to remember that the other side never actually asked for your opinion. They were just stating their view. Avoid: politics, religion, and gossip. As WSP used to say, nobody has ever ended a conversation thinking “wow you changed my mind"

Remind yourself:

• Avoid wasting your energy (getting stressed) on things you can’t change and never will.

  • Politics, religion, and gossip = danger zone

• You can’t win against someone who already has a predefined vision and worldview.

• If you are working in a professional environment, realize that you will get nothing out of this except to hurt a few egos. This is where your reputation is at risk.

• The only time it is worth giving your real opinion is when someone has not yet formed a view. You will quickly realize this after a bit of conversation with them about the topic.

Feed the egos to get the information you want

Not the ethical advice.

Since we have already mentioned in this post that the communications and social skills, as well as smile, nod and agree… It would only be fair to give you the ultimate lesson in how to make people go from defensive to open up to you. You target their insecurity (it should be hard to detect after one point) and let them believe the opposite. You know someone who sucks at social interactions? Tell them how people are being drawn to them today. Overweight person? Tell them they look thinner.

You want to stroke someone's ego in an area they don't usually expect. If you do it properly, it will open doors you thought were never possible. The idea is not that you want to become the next Machiavellian or a straight-up liar to make others like you… But when you need to bend reality around something, or you need information (or access) that a certain person possesses. This method works.

You can tell everything about someone from the questions they ask you

The reason we are emphasizing this and placing it under life advice is that it serves as a strong signal of whether someone is worth your time. Our opinion on this has still not changed. Anything that can be found on Google (or with AI) in less than 30 seconds is not worth asking about. It just shows the effort (signal) the other side is ready to put in to get what they need. It is the exact reason why we are putting this here. If you are just entering the professional world, make sure you understand how to ask a question and when to ask a question. Asking a good (or bad) question leaves an impression on the other side. Whether you want to accept it or not. This is also one of those old-world pieces of advice from a time when people didn't have access to the internet, and asking questions made a lot of sense (the only way to get relevant info).

Keep in mind:

What should you never do? Ask the same question twice. This is where the art of writing things down becomes clear. If you are asking the same question again, it is a sign that you are not serious enough.

Which questions should you NOT ask:

• Everything you can find on Google in under 30 seconds.

• Asking to ask questions

  • If you are building rapport, it has to be done properly. Otherwise, you might end up looking transactional and leave a negative impression.

• Avoid yes/no questions when you need depth or are looking for a deeper answer.

How to define a good question:

• It is specific to a situation.

• When they come from active listening.

• Good questions are contextual.

  • They are relevant to what is happening right in front of you.

• Make the other side think and reflect.

Resistance signals what matters the most

It is one of those unwritten rules in life that whatever is causing you resistance and making you put it off for reasons only you know… It often means it is the same thing you should be doing to move forward. After enough signs, you will realize there is a pattern. One that will point out to you a way in which all the things you have been putting off and not following through on were the same as what you should have been doing. The reason we are not doing them? They are the easiest ones to justify. 

It often all comes down to:

1. Unfamiliar

2. Uncomfortable

When you think about it, it all makes sense. We don't resist things that don’t matter. You only resist the things you know carry weight and directly affect you. That is exactly why you are postponing moving forward with them… This goes much deeper. Sooner or later, there should be a realization that most people spend their entire lives optimizing around those resistances. Doing exactly the opposite of what they should be doing. The worst part is that the longer you postpone things and battle the fear around it… The harder it gets to finish them.

Using resistance to your advantage:

• Recognize what you are resisting (feeling, emotion, action, process…)

  • You are looking for a pattern and understanding that the longer you avoid it, the further it compounds against you.

• Why are you avoiding it?

  • You are looking for an answer to what you should be doing… But you are not. If you are approaching this honestly, it should not be a hard question.

• Learn to use the signal (resistance) to guide your focus.

  • That is the whole point and your end goal.

Your ability to reinvent determines a big % of your success

Jobs, Dorsey, Hastings, Schultz, Bezos, Thiel, Musk, Disney… If you have read anything about them, you know what we are talking about. Your ability to reinvent and adapt to what works in the moment plays a big role in your success. There is a misconception that if things are working, they will continue to work. Wrong. Anyone with skin in the game knows this is not how things work. Sooner or later, you find yourself with a decision to either keep pushing or quit whatever you are currently doing. Most people quit. The others? The ones who succeed in the end reinvent themselves. Progress itself is a form of reinvention. This means that if you are pushing toward something, reinvention happens naturally. Your ability to adapt that new identity (and everything that comes with it) and make it part of your identity is what either pushes you forward or holds you back.

Reinvention happens in two ways:

• Internal: you are actively working on your beliefs and principles

  • You are in control (it requires effort and happens fast)

• External: your environment and the consequences of your actions change you.

  • Happens as part of the process, whether you like it or not (and happens slowly).

Why is this going under the unconventional advice?

The answer could not be simpler. If you are planning on being in something (field, niche, industry) for years to come. An expert in the field or a professional. Someone who will make ridiculous amounts of money. You will have to be prepared to reinvent yourself. Both internally and externally. Before you think to yourself that it is easy and everyone can do it. Wrong. It requires a lot of effort and ego detachment to be done successfully. Doing something for decades, being successful at it just to be back at the starting point… It is not as easy as it sounds. Quite the opposite.

Split your friend groups by category

We never hear anyone talk about or even mention this one. One social hack that no one tells you about is to have separate friendship groups based on category. What do we mean by that? It is fairly simple. If you are into sports. You make sure you have a group of friends into sports. Want to go out every weekend? You make sure you have a group of friends who are into that. Putting yourself in a position where you have multiple groups of friends (and acquaintances), where each one of them carries a certain role. The reason you want to do this is that isolated groups help ensure you do not have wrong expectations about them. Knowing whether you can count on them to join up with you or not. This sounds simple, and to a point. But if you have ever dealt with just mixed-up groups… You know how inefficient and frustrating it can be when you are trying to organize something. Solution? Keep your friend group separate and split based on their interests. Having a clear distinction between true friends and those you have something in common with. This allows you to set the right expectation for each group.

Write everything down (yes… everything)

I was terrified of public speaking until I sat down for a week and every day I spent 10 minutes just writing that I like public speaking. And now I love public speaking. - Tobi Lutke

Some time ago on Twitter, we joked that everything you put down on a piece of paper sooner or later turns into reality. Lutke pretty much backs that up. The power of writing things down comes from seeing whether your problems and life habits are changing. It serves as a mechanism to keep you in check. It is simple, and there is no preparation around it. You open your notebook and write down your thoughts or anything else that is on your mind. As things progress, you start to notice its power. You will come up with your own rules for getting the most out of it. Journal system as they call it. For us it is no more than that. Just open it up and write whatever's on your mind. Others prefer a structured approach. Subjective and something you will have to find out for yourself.

Getting the most out of writing things down (building out your system):

• Throughout the day - just capture your thoughts, what you have to do and what is a priority.

• First thing in the morning - a mix of your thoughts and your TODO list sets the tone for the rest of the day.

• Full on journaling - take 20 - 30 minutes and go over the calendar for this week (or next). Pull out anything worth keeping and review all your goals.

• 5 sentence rule - every single day, once you are done with everything, write five sentences describing what you did to improve your life.

Ideal day framework (and life framework)

When was the last time someone told you to take 20 - 30 minutes and write down your ideal day or life situation on paper? We bet you have never heard it before. Not because it is hard or complex, but because no one knows its true power. The real power comes from putting things into perspective. Similar to the graduate exercises mentioned above. The only way to get what you want out of your life is to know what you want in the first place. If you have been pushing 24/7 for the last couple of years, chances are you are lost or clueless about what you actually want.

Whether you want to accept it or not.

You have everything you ever dreamed of and a perfect life setup. Yet you wake up every day feeling frustrated, trying to figure out what is missing and to fulfill that desire with something else in the process. It happens to all of us. It is normal. One way to get out of that scenario is to put things on paper and compare where you are now with what it takes to reach your ideal scenario. The same approach can be used for your life situation. The same approach can be used for your perfect day scenario. As you write these things down, you will notice that there is a good chance you already have 50%+ of what you consider ideal in your current environment. This serves as a great reminder to stay grounded, focused, and on the mission, without letting yourself go on unnecessary side quests or fill yourself with desires that are not even yours.

Building your ideal life scenario:

• Take 20 - 30 minutes without any distractions

• Pen and paper (remember what Lutke said?)

• To make things easier for yourself, start with your ideal day scenario. Have a clear overview of what you would like to do when you wake up, where you would go, and what kinds of activities you would do.

  • The key is to write what you ACTUALLY want. No holding back.

  • The more lines and activities you have. The better.

• Once you are done with the ideal day scenario. You want to analyze what you already have in your current life. There is a good chance the results will surprise you.

• Next is identifying gaps and the big movers to get even closer to your scenario.

  • The answers will likely be time, money, and energy.

  • Want to take it further? Now it is time to audit your desires and ask yourself:

    • Is this what YOU want, or someone else's idea you took as yours?

• After you have a complete list of your ideal life. Removed desires that are not yours. Identify the biggest gaps. Then write one action you will take to close those gaps.

• Revisit this often. You will be surprised.

Free things are the best in life

Walking in nature. Swimming in the ocean. Spending time with people you care about. Deep sleep. Silence. Random talks with your family. Workouts. Calling your friends. Taking care of your pets. The problem is that you never realize it until you are busy chasing money. Once that money is in your bank account, if you are one of the lucky ones… You might realize you had it all along.

TLDR (Original post + Unconventional advice)

Things you already know about:

1. Walk as much as possible

2. Learn to enjoy the silence and work in it. Your life will change (+ get earplugs they will help you a lot)

3. Remove all the negative associations with your life

4. Pen and paper over everything else… As always

5. Notifications off on all devices. At all times

How to prioritize:

1. Health

2. Time

3. Money

Something to make you think:

1. Time habits

2. Money habits

3. Don’t take things for granted. You used to dream about them.

Something more to make you think:

1. The cost of learning the truth

2. The cost of getting everything you wanted

Stuff that matters:

1. Never tell anyone how much you make

2. Get proper sleep (or at least try to do so)

3. Live in a way no one else does (do the opposite)

4. Read every day

5. Learn to communicate

6. Go off the radar for 48 hours

7. Use AI the right way

8. You are one DM away from changing your life

9. Find a stress protocol that works for you

10. Learn how to communicate your emotions (#1 way not to get depressed)

11. Always minimize (less is more)

12. Phone calls > podcasts, audiobooks, and music

13. Change your workspace often (Creativity hack)

14. Spontaneity

15. Protect your curiosity (Not enough talk about this)

16. Get the most out of your supplementation

17. Stop comparing yourself (consuming lifestyle material)

18. Once you understand how to make money…

19. You most likely never will retire (largely it is a cope)

Unconventional stuff that matters, yet no one talks about:

1. Make it normal to contact exceptional people

2. Learn how to buy items for the maximum return

3. Most of the advice given before 2000 is… Irrelevant

4. Everything in YOUR life compounds (positive and negative)

5. Smile, nod, and agree

6. Feed the egos to get the information you want

7. You can tell everything about someone from the questions they ask you

8. Resistance signals what matters the most

9. Your ability to reinvent determines a big % of your success

10. Split your friend groups by category

11. Write everything down (yes… everything)

12. Ideal day framework (and life framework)

13. Free things are the best in life

Enjoy your weekend.

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Disclaimer: None of this is to be legal or financial advice of any kind.

How to read this:

• New here? Start with the money section. Everything else assumes you have a predictable cash flow or are working towards it.

• Been reading for a while? The lifestyle and health sections should be used for an audit.

• Format? Each question is standalone. You do not need to read this in order to get the most out of it.

Money - Career, Side Business & Investing

Building a financial foundation helps you with everything else.

1. What is the most important thing one can do to escape? 

There is only one answer… Business. Side business, or however you want to call it. It is the only way to escape it. What you are looking for is something that will help you stop trading your time for money. Trading your time for money at a higher rate is also something you should strive for. But it is not comparable at all because you are always capped by your available hours. If you can’t leave for two weeks and come back with more money in your account. You are not running a business.

2. How do I start the business? 

There is no one right answer to this. There is an 80% chance that your business idea can become a reality with just a few hours of low to medium effort. The first thing you should do after settling on an idea is test demand. You don’t need a product. One fake checkout page, a few DMs asking you how to purchase your item, or a simple landing page with an email capture. That is all it takes to know if you have something.

This is where those basic principles, such as knowing how to purchase a domain, create a landing page, or understand the checkout process… You need all of those to start. While at the same time playing a game where you do not need unnecessary inventory, expenses or overall failed products. Learn how to test before building something bigger.

3. What is the best business model? 

There is no best business model. This is the wrong approach to starting your business. Everyone’s answers will be different. The "best business model" is a mediocre idea pushed by those trying to sell you a course.

What you should do instead is ask yourself:

• What is my current skillset - knowledge that others would be willing to pay for?

• How does my current skill transfer to other business ideas? What is overlapping between them? Do I have leverage there?

• Can my career (job) be leveraged into starting a business?

These questions will help you identify the business model(s) that offer the most leverage based on your situation.

4. You mentioned evergreen online business models. What do you mean by that? 

Evergreen business models have existed since the beginning of the Internet and will continue to do so. Software, affiliate marketing, and e-commerce are the best examples. They are usually your best bet for what to focus on.

5. What are your predictions for niches and industries that will blow up in the future?

Your goal should never be to bet against degeneracy. Our picks are social skills, pets, skincare, gambling, and mental health. Why? People have never been worse at socializing. What about pets? They are the new kids. What about skincare and gambling? Two things that will never go out of demand. People are trying to make quick money and look pretty. Mental health? The average person has never had a worse mindset and outlook on their life. At the same time, it has never been easier to achieve big things.

6. Should one prioritize profit above all else? 

One should always maximize profit. But as long as you deliver the best work possible without causing harm. Why? This approach enables you to build something long-term. To create a legacy that everyone talks about and a cash flow you can count on. It allows you to think three steps forward without being blinded by short-term gains and poor decisions. Those who focus on long-term games always win in the end.

7. Are professional careers still worth it? 

Yes, they are worth it. One of the best things you can do for yourself as a young person is to enter a professional environment that provides a predictable cash flow. What do you mean by that? A predictable cash flow will allow you to think strategically and see the bigger picture. It gives you leverage by providing funding you can use to start your business and improve the quality of your life. The key to getting more out of your career is having a clear mission.

You need all the answers:

• Why are you there? What is the purpose of having a career?

• What will it take you to win and get a promotion year after year?

• Do you understand that you will have to play the social game to get further?

8. Securing a job is rough in the current market. What is the easiest way to get a job? 

One of the goals should be to bypass HR whenever possible. Sending direct mail to the hiring manager or DMing your future colleagues leaves an impression. It also lets you go straight for referrals, which will do more for you than any other qualification. This doesn’t mean you don’t need a good background… You must. It just means you won’t be playing the game that those around you play. One that doesn't get you anywhere. The days of spamming CVs and hoping for a call are behind you. The key to securing a job is taking matters into your own hands and learning to sell yourself and your story.

Read more:

• The Complete Guide to Selling Yourself

• How to Break Into Tech Sales: A Strategic Game Plan

9. The most important thing you will take away from your career? 

That you will always be underpaid for the effort you put in. The second big one is realizing that social skills and your ability to sell (yourself, your work, achievements…) determine everything. It is not about being the best performer. It is about being the one who can best sell the story and impress those who matter in the process. The same principles apply to most areas of your life.

10. Best career path?

All the best paths share the same core principles. They drive revenue and directly impact the company's cash flow. They are profit centers. Sales, tech, fundraising, and marketing roles are what you should be looking at if you want to go down this path.

11. Thoughts about personal brands? 

We all operate in the attention economy. Meaning it is not the best and most quality that wins. The one that gets in front of the most eyes and holds someone's attention for the longest wins. Distribution wins. Not building a personal brand or not leveraging it as part of your strategy is not something you want to do. The idea that the work will speak for itself is one of those lies from the old world. When everyone has access to the same tools, the barrier to entry disappears. How does one win that game? By being in front of the most eyes.

What this means for you:

• Forget about being an influencer. You just need a presence somewhere your audience already spends time.

• Distribution > product (most of the time). A mediocre product with great distribution always beats a perfect product with no distribution. Hard pill to swallow.

12. Best personal finance advice? 

Everything in life compounds. Optimize for the long term and understand the risks associated with everything you do. The basic concept to understand is that having 3 to 6 months of savings is a must, and without those basics, you have nothing. This will help you avoid short-term thinking and unnecessarily rushed decisions. Once you take it a step further, your goal is to get out of survival mode and to ensure you stay out of it. The beauty of life only becomes apparent once you don't have to think about the things others around you are wasting hours on.

13. Must have investments? 

There is no right or wrong answer here. The must-have investments offset unnecessary risk while giving you enough room to get something out. Your goal should be to find the perfect balance between risk and opportunity. Giving you the best of both worlds. That means minimal risk with something that will grow over the long horizon. As your portfolio grows, so does your risk tolerance and what you consider must-haves. The portfolio should not be the same for someone who is 20 years old and someone who is 60 years old. The risk profile and the ability to make long-term decisions with it are completely different.

Fundamental portfolio structure for someone with a long-term investing horizon:

• (S&P500 and QQQ) + more risky investments (crypto + individual stocks)

14. I have zero idea about personal finance. What should I focus on?

• Predictable cash flow: You want to have at least 1 income stream at all times.

  • The more of them you have, the easier your life becomes.

• Safety net: Ensure you have 3 to 6 months of savings (emergency fund).

• All the extras you have after you take care of your bills, debt, and other expenses should be invested in your business (to create other income streams).

• Invest the rest: After you cover your business's operating costs and pursue scaling opportunities, allocate the remaining funds to assets and investments (your portfolio).

  • Fundamental approach: Index funds → individual stocks → crypto

• Avoid leaving money in a savings account or anything similar. You want something that at least beats inflation.

• Debt is not necessarily bad. If your investment return beats the interest rate on your debt. You are always better off investing and paying the minimum. Math works in your favor.

Life & Lifestyle

The decisions and system that determine whether the money you make actually improves your quality of life.

1. Things you should never take for granted?

Time and health. Neither can be replaced once they are gone. You want to ensure you don't waste your time in life and do whatever is necessary to keep your health in top shape. Good diet, cardio, sleep, supplements, and everything else that goes with it. Quality of life is everything, and your setup has to be structured to maximize your energy and creativity.

2. What common lifestyle traps do young people fall into?

• Debt

• Bad social circle

• Trying to live a lifestyle to impress those around you

• Treating their lives as a lottery

Debt should be self-explanatory. Debt = no freedom. It instantly puts you in one of the weakest positions you can be in. Not to mention, most people get into debt to buy material things to impress people who don’t care about them. What about a bad social circle? The people you surround yourself with shape how you view the world. What happens when you surround yourself with pessimistic and lazy people? You box yourself into a position you won’t be able to get out of. You want to surround yourself with those who have a positive outlook on life. The environment is everything.

When was the last time you asked yourself who you are? What do you like? What gets you going? Are you just living a lifestyle to impress those around you, or is it something you want? All of those answers matter far more than the average person thinks. You do not want to wake up one day only to realize you are living someone else's ideal lifestyle. One you have built entirely around impressing others.

The last piece of the puzzle is realizing that most young people treat their lives like lottery tickets. They are always waiting for that perfect moment that doesn't exist, thinking it will solve all their problems overnight. This way of thinking leads you to base all your decisions on hope. Ignoring the fact that life doesn't work that way. It runs on decisions, habits, skills, and systems. The boring approach works. Treating your life as a lottery ticket. Not really.

3. What skills should one focus on to improve one's life? 

• Social skills

• Knowing how to sell

• Looking for and predicting patterns

• Managing your energy, stress tolerance, and knowing how to keep childlike curiosity alive

Relying on just one skill won't get you far. You want all of them working in your favor.

Social skills get you through the doors. Selling gets you paid. Recognizing patterns tells you where things are heading before everyone else. Energy lets you keep doing all of them without burning out.

4. If you had to pick traits that differentiate winners from losers. What would you choose? 

High energy and stress tolerance. Both are necessary in all areas of life. Want to build a business? You need both. Want to stay in good shape? You need both. Want to build a social circle? You need both.

5. How do you become someone with high energy and stress tolerance?

You build both over time. To the point where external events no longer have much influence on you. Becoming someone with high energy means operating from within. Structuring your life so that what you do gives you a sense of being in the right place at the right time. Taking complete ownership of your situation and what you are doing. Developing stress tolerance comes from hard work and regular exposure to unfamiliar situations. There is no sexy answer around this, and there are no shortcuts around them.

6. Trick that helps a lot with quality of life?

Automate everything. This applies to your career, business, investments, and every aspect of your life. Automate everything you do regularly and can predict in advance. Doing this will free up your cognitive space and save time. If you know in advance that you will have something to do? You should do everything you can so you don’t have to use energy thinking about it.

7. Does life start to suck after the 30s, as everyone claims it does? 

Life only improves after your 30s if you did your 20s right. Everyone else is just coping or living in the past.

8. Hobbies seem like a waste of time. What is your take on them?

You need hobbies. You want to have hobbies. You want to have a social life. Nothing is sadder than someone who can talk about nothing but their job. What you want to do is pick a hobby and become good at it. How to pick a hobby? You can either focus on keeping your body active, sparking your creativity, or improving skills. All of these would be good choices to base your hobbies on.

9. Should one go to college?

Yes. But only if you have a clear goal for going there, such as networking (attending a good college where successful people put their kids). When we say networking… We mean it. And it is exactly the reason why rich people put their kids into college, even though they are fully aware that it is a waste of time. But knowing someone who might be creating a new Meta or Uber gives you a massive advantage. This is the most surface level thinking we could give you. Yet it should make complete sense what we are aiming at.

10. What is one thing that will give you a lifestyle advantage over others but doesn’t get enough attention?

• Identifying your chronotype

  • The moment you start finding work easier is when you begin to realize whether you are an early bird or a night owl. It could easily be done in less than a month with some effort.

• Doing bloodwork regularly

  • Tells you everything you need to know about what is currently lacking in your system and what should be done differently. Vitamins, hormones, micronutrients. Mix it up with AI to help you notice patterns (you want all your previous results) and do it at least 2x per year.

• Fixing your attention span

  • Being able to focus for 3 - 4 hours on one thing while most others can't hold their attention for 20 minutes is a lifestyle advantage most never manage to achieve.

11. What common mistake do young people make that holds them back?

Spending too much time on things and people that don't deserve it in the first place.

12. The best way to stay consistent with a well-defined goal?

The pocket notebook and pen. No matter where you go or what you are doing. Bring those two. The idea is not necessarily to journal, but to use them as a capture system. Write down everything that comes to mind, from ideas and observations to the things you have to do throughout the day. There is something powerful about writing things down by hand and building momentum out of it.

13. What does it take to become as efficient and above average in certain aspects of your life? 

It takes around 2 years of focused effort to operate at the level that most can only dream of. Putting 1500+ hours into something is sort of a guarantee that if you have done things right you will be able to make money from it or be good at it. What you always want to do is pick 2 skills (at most) and split your available daily hours between them. This allows you to build a system where, even if the first skills don’t work out. You have a backup, which statistically doubles your odds. Structuring things so both skill sets compound and carry over into each other. Preventing you from doing "all-in" which leads most to burnout.

14. Does money improve life?

It does. There is no denying it. Not only does it improve your life, but it also improves the lives of those around you. The funny part is that the most significant improvement to the quality of your life usually costs under $2K. Good mattress, a proper gym membership, supplements, the right set of books, earplugs, or a proper software subscription.

Read more:

• Spending Money For Maximum Return: Stop Buying Things. Start Buying Back Your Life

15. The ultimate life advice?

Start exposing yourself. This applies to everything, from your career and the people who inspire you to your ideas. That is how you build leverage and never have to worry about going broke. Make sure to wish everyone around you success and to be in a better position than you are. Be happy for their victories and genuinely look forward to their achievements. You will be rewarded. It is an unwritten rule of life.

Read more:

• 78 (Unwritten) Rules Of Life

16. Should one be frugal?

Being frugal is a negative trait. One that often leads you to a position where others start seeing through your attempts to save those $5. The only way to break free from the poor mindset? It always comes down to making more money. The healthier approach is to buy items that will last. Those that never go out of style will always have value. Watches, shoes, jackets, all the way to the right tech stuff. Less is more.

17. What about AI?

Your priority with it is to offload cognitive tasks and free up your time. Everything else is less important, and one thing you should ensure is that you do not base your whole identity on this. You want to start with your 9to5. Automate your most repetitive workflows. Something that used to take hours now takes minutes? Perfect. All that extra time should be spent on your side business or anything else you consider productive (life-improving).

It is worth mentioning that since everyone has access to the same tools. You will have to look for leverage and rely on what others will not. Creativity and social skills are the main drivers and a big advantage. Also, it is becoming more about being fully aware that it is no longer a question of whether to use AI… It is all about how you use it and whether you are actually freeing your time or just wasting it.

18. Compounding effect?

Everything in life compounds. Skills, health, relationships, and mindset. Either in your favor or against you. There is no neutrality here, and it should not surprise you. When you start running the numbers for your own situation, you will realize how unrecognizable you can become after just one year of focused work. No one talks about compounding because it is nonlinear.

The early periods always feel like nothing is working in your favor. Results? People quit before they see the real results. It is worth mentioning that common sense can also work against you. Meaning that there is both positive and negative compounding. What happens when you stop going to the gym? Not only does your physical appearance feel off, but you are not operating as sharply as before because of your brain fog… This brings us to the point that compounding never stops. The key is to point it in the right direction.

Compounding sanity check (audit):

• Take 90 days

• Ask yourself:

  • Can I specify one thing I can do now that I could not do 90 days ago?

  • Has the environment changed (to a point where your original concept changed)?

• If both answers are negative you have work to do.

Read more:

• Compounding: How Some People Become Unrecognizable

19. What about information diet and content consumption?

The key to getting reliable information that will positively impact your life is finding sources you trust. Building a consumption system that works in your favor. Use RSS feeds, newsletters, books, and vetted YouTube content. Don't rely on an algorithm. Or anything else of low value. If you do this right, the filtering process will run automatically, and you will find only information relevant to your situation. We are at the point where consuming less information (but the right kind) will get you much further than consuming hours of content that will get you nowhere.

Audit yourself:

• How many of your information sources did you choose?

• How many were selected for you by an algorithm?

• What would you miss if you removed them?

This will give you all the answers…

Health & Mind

None of the above matters if your body and mind are not on point.

1. Does woo-woo (mental models) make sense? 

It doesn’t until a certain point when it does. Usually, that point comes later in life, when you get tired of superficial knowledge and wasting your time. Woo-woo and mental work make a lot of sense. But not everyone understands it.

2. A powerful mental trick that has a huge impact on your life? 

No one is better than you. No one is smarter than you. No one can work as hard as you do. The only reason someone is better than you at something is that they have been doing it longer. Remind yourself of this often.

3. What is the difference between those who gain something from mental work and those who do not? 

Your belief system. The difference between those who improve their lives and those who don’t comes down to that. The same reason you decided whether something works for YOU or not… It is a thin line most never managed to figure out.

4. Why have people never been more miserable? Yet we have never had more chances? 

It is all because you are always one click away from someone who has more. There is always someone with a better car, watch, boat, or bag. Something you do not possess and it is outside of your reach. The same holds for physical appearance and for showing the lifestyle they live. Look at that perfect body or amazing relationship they have. The reality is that there is always someone better than you at something. The same way you are better at something than they are. That will never change. What needs to change is realizing that comparing yourself with others won’t get you far. The moment you stop comparing yourself is when you start enjoying your life. 

5. One non-negotiable that has a huge impact on quality of life? 

Cardio and weights can save you. 3 to 4 sessions per week are all you need to stay in great shape and feel your best. It is a must do for everyone reading this and will carry over into every single area of your life.

6. Getting rid of the brain fog seems impossible. What is the trick around it?

Sleep, diet, and 10k steps a day. One supports the other.

7. When does life change drastically? 

The general answer is that it happens once you escape "survival mode". Those with a tougher upbringing will have a harder time getting out of it than those who had it easier. To explain our point. If your parents always had to worry about putting food on the table. There is a good chance that you were consistently operating in survival mode. If you grew up in more comfortable surroundings where you went skiing once a year or always took trips abroad…

There is a good chance your parents didn’t operate in survival mode. To get back to our point. Once you get out of survival mode, you finally have time to think about the things you never considered before. This is where mental, mindset, and other woo-woo stuff start to make sense. Why? Because you finally have time to think about them instead of worrying about whether you can pay the bills. 

The 5 most common survival mode scenarios:

• Living paycheck to paycheck with debt

• Living paycheck to paycheck without debt

• Covering expenses but no safety net

• Covering expenses with money left over to invest

• Earning a lot but lifestyle inflated to match it

All of these are possible scenarios and quite common in survival mode.

Realistic timeline to escape each:

• Paycheck to paycheck with debt: 2 - 3 years minimum

• Paycheck to paycheck without debt: 2 - 3 years

• Covering expenses without a safety net: 1 - 2 years

• Money left over to invest: < 1 year

• Lifestyle inflated: < 1 year (lifestyle cutting)

The survival mode escape sequence:

1. Become aware of your scenario (be honest)

2. Track where your money goes for 30 days

3. Cut everything non-essential and focus on building your safety net

4. Start buying back your mental energy (no more worrying about bills, food)

5. Accept that the process takes 1 - 3 years to recover fully

Read more:

• Survival Mode And What It Takes To Never Go Back

8. How does business impact your quality of life and mental health? 

What no one mentions about the online space is that running a successful business creates abundance. You lose the feeling of dependence on others once you create an income stream. There is no dependence on location or an employer. You experience a sense of freedom and a sea of unlimited opportunities. This is yet another reason why starting your own business is one of the best decisions you can make for your mental health and the quality of your life.

9. Is there a method to remind yourself what to focus on daily that works with your big picture?

You want to build a mental database. Take a piece of paper or your notebook and start writing everything that matters to you. Your principles, priorities, and what you want out of your life. This is where reading it daily becomes a must if you want to become the person you set out to be. You want to internalize it until you no longer need to reference it to know who you are.

This is one of the most efficient ways to stay on track and ensure that your actions are aligned. What you want is something that takes under 20 minutes per day and is easy to reference. The trick is to use it in a way that not only references it but also actively understands it and is fully present when doing so.

Read more:

• The Mindset Rewiring Workbook

10. The single most underrated factor for performance? Energy

Time, energy, and health are the ultimate three resources. The complicated part? You can influence them only to a certain point. Yet they are mandatory for everything that improves your life. There is a reason most successful individuals you meet operate at a higher energy level than everyone around them. What most people do wrong is that they 100% focus on the physical part and forget that there are other components involved. Thinking that if you just lift weights and eat well, you will have unlimited energy. Wrong. The mindset and alignment (having everything set up properly) play a big role and will have a direct impact. Bad environment? Surrounding yourself with losers? Not having clear enough goals? Being low energy in that scenario should not surprise you.

Read more:

• Guide To Never Running Out Of Energy

11. Something that doesn’t get enough attention, but it should when it comes to mental work?

We are our own worst enemies. Most people know exactly what they need to do. Most know how to do it. Most know what results they could achieve in specific time frames. Realization? Internal resistance. That is why people are not moving forward. Being engaged in this pattern is holding you back. No one else to blame but yourself.

Once you learn to work around this problem and eliminate the resistance from your life. The game changes. The second thing to remember is that everything you say about yourself (and everything you think about yourself) programs your reality. Tell yourself you are not capable, not smart enough, not good enough, and it will become true. The same mechanism works in reverse just as easily… Just a reminder to be careful with your words. They become real.

12. Why are attention span and focus the unfair advantage of the next decade?

We already mentioned attention as one of the super weapons you possess in the current environment. The ability to focus on one thing without getting distracted is a skill. It also comes down to compounding and realizing that one hour of focused work beats three hours at 20%. Short-form content, multitasking, notifications, and background noise all steal it. This is where you have to start countering those by slowing things down. Walks, silence, and keeping notifications off at all times. The idea behind it is that you reset your dopamine sensitivity and your ability to focus increases.

Stealing your attention span and focus:

• Short-form content

• Social media and endless scrolling (algorithms)

• Constant background noise (podcasts, music)

Where to start:

• All notifications off (except family and emergencies)

• Figure out your chronotype and routine that works to your advantage (highest-focus hours)

• Start using tools such as a tab limiter in your browser and enforce yourself not to multitask

• No "fun activities" before work (video games, scrolling social media or watching TV)

Read more:

• Want To Save Your Life? Start By Fixing Your Attention Span

• Clear mind is the unfair advantage of the next decade. Most people are building the opposite.

Bookmark and audit this often.

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Disclaimer: None of this is to be legal or financial advice of any kind.

• The 7 posts (from the last 6 months) that actually helped others improve their lives

• Plan for what is coming next this year

• Open AMA - ask us anything

• 2 free yearly subscriptions (giveaway)

• Lifetime discount

Top 7 of our posts from the past 6 months

1. Random Quality Of Life Improvements That Will Change Your Life

4.5 million impressions on Twitter tell a lot about this one. This is one of the first posts in which we felt we had managed to strike a balance between theory and practical application. Our favorite read in the last 6 months.

2. 78 (Unwritten) Rules Of Life

Something that no one has taught you at school. Or maybe they didn’t know about them either. Covering what it takes to create your luck, increase chances of making it in life, secret methods no one talks about, and unconventional advice on winning.

3. Clear mind is the unfair advantage of the next decade. Most people are building the opposite
Once you start to take this seriously and realize that a clear mind is everything you need in order to change your life. Things will start to click. No idea where to start? Notifications off. This is more than enough to watch your productivity skyrocket.

4. The Complete Guide to Selling Yourself

New job? Sales. Relationships? Sales. Making friends? Sales. Want to find investors for your business idea? Sales. Looking for a promotion? Sales. When you learn to sell yourself that is when things will get easier for you.

5. How To Be F%#king Rich...
Started as a joke. Turned into one of the most liked posts we have. Mix of satire and real advice. Not for everyone. But for those who are able to read in between the lines.

6. Compounding: How Some People Become Unrecognizable

One of our recent posts. Compounding. What it is all about, what you should know, and why it matters for YOU. The game changes once you start to realize that everything in your life compounds. Both positive and negative.

7. Spending Money For Maximum Return: Stop Buying Things. Start Buying Back Your Life.

Observations that have helped us improve our lives and what will help you improve yours. Covering software, lifestyle items, memberships…

Underrated ones

1. The Personality System That Actually Connects The Dots (+ Prompts That Do the Hard Part)
This is one of the most powerful reads we have put out there. But the effort required is what puts most people off. Give it a try.

2. 14 Questions. No Lying. Start With the One You Are Avoiding.
This is the one we will reinforce for new readers because it tells them everything they need to know about their situation. Not just their situation. But the life they are living right now.

20K limited lifetime offer

To celebrate our 20K subscribers…

30% off lifetime. Pay once. No renewals.

• DM us by clicking above and we will send your payment link within a few hours (it has to be done manually)

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Plans for the next 12 months

• Weekly content

  • No changes here. We are continuing with 1 post per week - mixing between free and paid content. This is the perfect amount for us to go over multiple topics in depth without too much repetition. 15+ minutes per post - mixing between theoretical and practical parts.

• FAQ (Start here):

  • Currently under reconstruction. The idea is to present it so that it is the first thing someone reads when they open this page. The goal is to give new readers a clear overview of what it is about and what they will need to do to move forward.

• Antidote to slop:

  • Further upgrade of the archive (110+ hours of content at the moment - one of the best curated documentary libraries out there)

• State of Mind Artbook (v2):

  • This is taking much more time than we would like to admit… Yet the feedback we have been receiving is nothing but positive.

• Resource section:

  • Everything is being moved (prompts, PDFs) into Google Docs for easier navigation. More info on that soon.

• Chat:

  • We are trying our best to publish the most relevant news/information, and in case there are any questions, to actually answer them… The idea is to keep doing the same and get others to help each other.

• Interviews:

  • Paused for now. If you have any name you would love to see us interview. Let us know.

Giveaway

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AMA

When it comes to asking questions. A few things to keep in mind.

Rules:

1. You can ask whatever you want. Lifestyle, career, business, mindset, personal…

2. No life stories or essays. Keep everything under five sentences, as it should be more than enough for us to understand your question and provide an answer.

3. This AMA is open to both free and paid subscribers. Remember. The better your question, the better our answer.

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Disclaimer: None of this is to be legal or financial advice of any kind.

An empty stomach is not a good political adviser. - Albert Einstein

The post we were holding back on for almost a year now. Survival mode. What it is. How to get out of it. What does it mean for you? And why you should care? Not only should you care about it. But you should put in maximum effort to ensure you are not stuck in it for the rest of your life.

Drawing parallels with history: Survival mode is not a new concept or something no one else has experienced before. A notable example of survival mode was medieval peasants who worked from sunrise to sundown on land that was not theirs. No time to think. No access to education. No ability to think long-term because they didn't have ownership of their lives. No time to think about anything. The entire system was designed to keep them exhausted. Unable to question anything or anyone. The environment changed. But the underlying system and its mechanisms are the same.

Survival mode and everything you need to know about it

Who will get the most out of this read: This read is for everyone. Yet those in their early to mid 20s will get the most out of it. At that stage of life, it becomes crystal clear what drains your energy and money. Plus who is trying to steal your focus from what matters. If you put in the real work… It gives everyone enough time and knowledge to understand the concept of survival mode and what it takes to escape from it. Does that mean if you are not in your 20s, it is not worth diving deeper into this? Not really. It is necessary. It may just be a bit harder. Given that you have been operating in survival mode for years without knowing it. 

Keep in mind: This post is a 30+ minute read of both theoretical and practical advice you can implement in your life. Our suggestion is to make sure you are fully focused before reading this. This is the only way you will get the most out of this read.

What it is all about…

Survival mode: The reason it doesn't get enough attention is that it is not in anyone's best interest. What happens once you understand what survival mode is all about? Once you find yourself in a position where you have 100% power over the decisions you make? You turn into a dangerous individual. One who cannot be manipulated or forced to do things that are not in their best interest. One who thinks with their own head and doesn't fall for the manipulations around them. Having complete freedom in every decision you make, from your career to the place where you live, to having total ownership of your day. Being in a position to do what most people can’t.

What is the opposite scenario?

One where you are living in survival mode. You are unable to think long-term. Blinded by the noise, short-term obligations, and things you should not even worry about. Bills, living paycheck to paycheck, or wondering whether you will have enough money to cover the rent for the next month. Those are the common signs of someone living in survival mode. Once you stop worrying about those things and have everything automated to the point where it no longer causes you any stress… That is when you are doing something right and moving in the positive direction.

Signs you are in survival mode

Note: The person stuck in survival mode will be affected by at least half of the things we have mentioned. It is NEVER just one thing working against you. It is about multiple things working against you at the same time. The sad part? Most never notice it. If you are one of those lucky ones who have noticed 1-2 signs of them in your life, but you are set or do not feel negative effects. It may be pointing to something worth paying attention to before it turns into something bigger.

In no particular order.

1. Living paycheck to paycheck: The most obvious sign. Once you find yourself in a position where you have to watch what you are spending your money on and how. Or you have to slow down your spending because you will run out of money. It is one of the most obvious signs that you are dealing with survival mode and selling yourself short. This doesn’t mean you should be reckless with money and spend it on impressing people you should not be impressing. It means you should not even find yourself in a position where you waste time worrying about whether you will have enough until the next paycheck comes. 

2. Inability to see things for what they are: Much harder to recognize than the previous point. When you are constantly overloaded and wondering whether you will have enough to pull it off until the end of the month. It becomes obvious that you have been programmed to see things only in the short term. You find yourself making decisions that support only instant results and gratification. Completely unable to see yourself starting a business, switching jobs, or building something for yourself. All because everything else you have to focus on is draining your energy first. This is about being unable to picture a better version of your life because survival mode has put limitations on what is possible. Optimizing everything for this moment instead of the future. 

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Compounding is magic. Look for it everywhere. - Sam Altman

The 8th wonder of the world… Compounding

Most people understand compounding when it comes to money. Giving you the idea that the longer you invest, the faster things start working out in your favor. Results? More money in return. What those same people miss is that compounding works in every single area of life. Your skills. Your relationships. Your knowledge. Your health. Every single one of them either works in your favor or against you. Meaning? We underestimate the importance of everyday effort and the weight behind it… Ignoring the fact that progress in life does not work linearly.

1. Everything in life compounds

The most important thing you have to take out of this read? Everything in life compounds. Not just money. Also, your skills, health, relationships, and mindset. There is no neutral. The problem with casino culture and the attention economy we live in? Individual days do not seem to matter much. Everyone believes that results arrive fast and require minimal effort. Wrong. The way you want to start approaching things is from a decade perspective and considering how each action you take compounds.

Reading 15 minutes daily gets you to 10 books a year. Training 3 times per week gets you to around 130+ sessions in a year. Working on your side business for 1 hour per day gives you 365 hours for your business. The same framework applies to everything else. Run the numbers, and you will quickly realize how unrecognizable you will be from where you started with a year of focused work.

Run the numbers yourself. This is exactly why what you are doing daily matters (even with 50% effort) more than what you do occasionally. Everyone knows someone who goes 110%… Burns themselves out and never achieves anything because they completely miss out on compounding and its power. The game is not won by the one who works the hardest. It is won by whoever stays the longest.

2. Things get better over time

Compounding comes down to the process itself. You often find yourself feeling like nothing is working. The lucky ones are those who only feel that for short periods after wins. The unlucky ones feel it permanently, even when they are performing better than ever. This is what most get wrong. They have been convinced that all of your progress should look like quantum leaps, not taking into consideration that things are quite the opposite. Small. Meaningless. Useless. At first…

It is one of the reasons people quit or start to doubt themselves when they should not. Your effort and the experience that comes with whatever you are doing never goes to waste. The only requirement? Not to give up. Those who figure this out early in life have a massive advantage over those who do not. Positioning themselves in a scenario where their ability to pivot to something new and rely on prior knowledge and experience makes them immune to loss.

3. Casino culture and attention economy are the enemies of compounding (why people fail)

Casino culture: Get rich quick. Minimal effort. Treating everything as a jackpot. It is a drug that keeps ambitious people in a loop of chasing the wrong things, focusing on what will get them nowhere, and thinking they are always one action away from the big win. Consequences? You are conditioned to expect fast and visible results. 

In a casino:

• Outcomes are random - they have nothing to do with your skill

• Rewards are immediately visible - you either win or you don’t

• The feedback loop is measured in seconds

• The next bet always feels like the real opportunity

Read what it takes to remove casino behavior from your life.

What is the total opposite of compounding? Everything else around you.

When everyone is treating their lives as one big casino. Hoping to hit it big with the least work and effort possible. That is when you start to remind yourself that you do not want to participate in that. Because everyone else around you has trained their brain to expect big and unpredictable results. Rejecting everything that requires work, or is slow and boring. Results?

You already know it.

They spent their whole lives stuck in the loop of nothingness, with nothing to show for it and nothing to be proud of. Compounding is the exact opposite. Making it completely irrelevant as a way of life for those who have fallen victim to the casino lifestyle. Never being able to get out of the game is designed to make them lose while making them feel like they are the ones who will get lucky and win.

4. Why most never understand (because it is not visible)

Wrong metrics: Revenue. Weight. Friendships. Followers. The reason they are bad indicators and wrong metrics is that they move slowly. Yet people track them daily, so they notice no change and quit.

Metrics worth following:

• The hours of work you put in

• Number of sessions completed

• All the other ones that are fully in your control and move daily.

The reason compounding is such an abstract term is that it is by design invisible. None of us can actually measure how fast (or slow) we are progressing. All of us have different starting points, goals, and projects. So where do things get complicated? Humans are designed to trust what they can see. To feel like you are moving forward, your progress needs to be tangible. You have to see it in one way or another. Which is not something you will be able to do for most of the things you are going after or at least not in the early phases.

The common scenario:

You start your first online business and work on it day and night for three months. You have been running the social media around it. But it seems like nothing has been working out, and you have not made a single sale. After three months? You quit. What you didn't take into consideration was that your social media presence had grown 12x, and you were on to something. Getting more clicks and driving more traffic to your page. Yet your only focus was the checkout page and the money in the bank account. Being completely unaware of the fact that you were actively compounding. Better said… That you were progressing.

The same principles apply to everything else. It doesn't mean that things are not working out if you are not seeing rapid progress. It might just mean that you are following the wrong metrics. Things are more often than not invisible until they are not. And once they become visible, it all becomes apparent how you did it. This is also why most people never get there. The moment results stop being immediately visible, they get back in the casino. Hoping to hit the jackpot.

5. Time component and why it matters

Time is the multiplier that supports everything else in compounding. It is also the most underrated factor in progress. Underrated in the sense that most are focused on how much intensity they are putting out and what strategy they are using, while completely ignoring the fact that time matters more than both combined. There are no shortcuts around it. Shorter and more intense periods of focus never produce what an uninterrupted, consistent period does. Remember our previous point about 110% for two weeks?

This is also where it becomes clear that the best time to start was yesterday. No matter what you are trying to do and achieve. Give yourself more time and space to achieve the results you want.

The earlier you get into something → the more experience you accumulate → the more that experience accelerates everything else that is yet to come.

If you are still one of those who are not convinced… What you want to do is run the numbers.

Audit yourself:

• How many hours am I spending on things I want to achieve?

• What percentage goes to focused work - one that actually moves things forward?

• What areas do I want to improve, but not utilize compounding (not participating in them).

These three answers will tell you a lot.

6. Your environment shapes what compounds

Compound interest is the eighth wonder of the world. He who understands it, earns it. He who doesn't? Pays it. - Unknown

The environment you are in is either working in your favor or against you. Often in a way that you will never notice until it is too late and you have to make drastic changes. The importance of the environment becomes clear the moment you realize that it determines what feels normal to you and what feels like too much. Setting you up with a baseline for everything else.

What creates your environment:

1. The people you spend your time with (family and friends)

2. The places you live, work, and spend your free time in

3. The content you consume and how it shapes the way you think (mental environment and how you perceive things)

The people component is, without a doubt, the most important. Since the early days of your life, the influence from teachers becomes apparent all the way until you manage to get rid of their programming. Add your parents and friends, and it all becomes crystal clear. Parents who spend all their free time watching TV without ever trying to improve anything make that a normal part of their reality. Imagine the opposite. Now imagine a scenario where your parents have been putting in ridiculous effort to improve their lives (and yours). It might make sense why you want to do the same for yourself and your family. It becomes your baseline because they made it normal.

When everyone around you treats mediocrity as normal, it becomes normal. When everyone around you treats hard work as something to strive for… That becomes normal. Your environment sets the baseline for everything. The same applies to friends, colleagues, or anyone else you spend your time with. Add the environment you live in, the places you spend your time in, and their effects.

The content you consume? Works in the same way. Every input you allow to enter your life shapes how you think, what you expect, and what you believe is possible. This is where being anti-algorithm and protecting your mental health comes into play. What happens when you combine all those environments? They compound. Working for you or against…

7. Discipline is the engine

To make compounding sustainable over the long term, it all comes down to discipline. Everyone who has been reading our blog for some time knows our opinion on motivation. It matters. It matters when you are starting something out and need that initial boost. After two weeks have passed… You realize that to pull something through, it will all come down to discipline. What about compounding? It requires consistency. Consistency requires showing up day in and day out. This means that no matter how you feel or what mood you are in, you have to do the work.

Building a discipline system:

1. Active effort required to push yourself towards work (initial phase driven by motivation)

2. The system is semi-working. But you are noticing the resistance on the days when you are at 50% of your maximum (the phase where most give up and never build their discipline)

3. No resistance. The system works without you ever thinking about it (the phase you want to operate from)

This is where things go wrong most. Discipline is not about punishing yourself or going through endless hours of pain. In the initial phase, discomfort is expected and should be embraced. That discomfort should be gone within 3 months. Putting yourself in a position where no matter what happens throughout your day, how hard your day is, or what kind of mood you are in. You have a system that works in your favor. Once you build that system and survive the initial phases (which are the hardest), you will find yourself executing every day without negotiation.

8. Your goal? Not to interrupt the compound

The reason this is the scenario you do not want to participate in is that every single interruption costs you. Losing the compounding and momentum those days would have generated, making it harder to start the next day. Another benefit of momentum-driven work is that each day becomes easier, reducing resistance throughout the discipline system you are trying to build. Everyone reading this can relate to something they have been doing for months, only to skip it one day or go on a trip and never return to that same activity. This is also where casino culture becomes even more dangerous when you put it in context. It does not just distract you. It gives you a reason to interrupt yourself because you are out there chasing something "better". Every time you go on a side quest, you fall victim to hitting the jackpot. You are not just losing your time. You are also losing the things you have managed to build into your system.

It would be impossible to expect to operate at 100% all the time. It is also normal to take the day off. Yet it is important to realize that each of those choices directly influences the resistance you are building and directly interrupts the power of compounding. The wrong way to look at it is to ask yourself whether you are performing at your best. The right way to look at it is to ask yourself whether you are still performing. Because if you do… There is nothing out there that will manage to win you over. Time is working in your favor. Experience is working in your favor. Compounding is working in your favor.

9. Negative compounding and its effect

Now that the positive parts of compounding are covered. What about the negative ones? The same mechanisms work against you. Take, for example, someone who consistently skips the gym. Not only do they get out of shape… They also decline. Each week of not going makes the comeback harder, ultimately leading to skipping things altogether and resulting in further decline. None of this seems dramatic or visible while it is happening. When it comes to negative compounds, they are always different from the positive ones. Because it only becomes apparent once the gap between where you are now and where you should be… Becomes huge.

Why does this part deserve attention? Because when compounding works against you, it often moves faster than the positive one. Take that fitness example. The reality is that if you have built solid fitness and have not hit the gym for 2 months, you will end up looking (and performing) drastically below your baseline standard. The same way that reading books for 3 weeks won't replace years of algo abuse.

Every area of your life that you are not actively working on by default falls under negative compounding. And if you are still not convinced... Think about it. Not hitting the gym and not eating healthy? Body and health deteriorating. Being antisocial and spending most of your time at home? Losing relationships. You get the point. Compounding never stops. The only question is in which direction.

10. 90-day direction check - patience or dumbness?

When it comes to patience, compounding, and how to approach it, you have to be careful. Compounding doesn’t care which direction it works in. Remember? If you are focusing on the wrong stuff… You will be compounding in the wrong way. So far, the post has told you not to quit, which is the right way to approach this. But this framework will tell you when quitting and focusing on something else is the right move.

The trap is to convince yourself that you are being patient when you are actually wasting time on the wrong things. Every 90 days you want to ask yourself:

1. Am I getting better at the thing? Your focus here should be on your skill set. If you cannot point to one specific thing you can do now that you could not do 90 days ago... That is a massive red flag.

2. What are my leading indicators? Are they moving? The effort you are putting into it. Sessions and the number of activities completed.

3. Has there been a big change in the environment that changes the efficiency of the original concept? There is a good chance that what you are working on now won’t be relevant in 3 years. This is a sanity check you need to do often. 

If 2/3 are negative and you do not have an answer to support what you are doing, then this means you are not being patient but quite the opposite. You are wasting your time. Instead, you should pivot to a path where your accumulated experience applies.

11. Patient one always wins

Before you misinterpret this… The passive ones DO NOT win. The patient ones do. There is a big difference between the two. Passive ones are wasting their time waiting for a miracle. Patient ones are putting in the work every single day without needing instant feedback. The reason this matters is that it is so rare that anyone who masters it has no competition in the long term. Most people fall into the category of pushing hard but quitting after less than a month without achieving the desired results. Take a two-week break. Back on track again. Repeating the cycle indefinitely. Completely missing out on the opportunity to compound and build something they could be proud of.

This is where the patient ones win the game. Ensuring they never got in the loop in the first place. When you are not competing with people who chase quick results and you know you will not quit... The results might not show immediately. But if you are doing what you should be doing and following the proven framework, there is nothing to worry about. The trick is pulling off the first 3-6 months, during which your internal belief system gets challenged. Mostly relying on the visible metrics while ignoring the smaller signals that play a crucial role in the whole approach.

The best part about trusting the process?

Once you have beaten self-doubt and pushed through the initial period, trusting the process becomes automatic. Experience + compounding now do the work for you, forming a new baseline that makes things easier because you have done it before.

12. Life worth living is all about compounding

None of this is complicated. That is the whole point of this post, and at the same time, the biggest problem. To get the most out of compounding, you do not have to be a genius. Neither does it require talent. It requires you to trust the process, work hard, and be patient. The only requirement is that you do not lose yourself to casino culture and abandon the process. The REAL results you are after are not built in the moment that looks impressive from the outside. It is all built on unsexy approaches and ordinary days.

Examples of positive compounding

These are realistic trajectories. Not guarantees.

Health

Daily activity: 10k steps a day. No junk food. 7+ hours of sleep on a consistent schedule.

• 30 days: Energy is more stable throughout the day. Sleep feels better, and you are waking up full of energy.

• 1 year: You look different in physical appearance, and the improvements are becoming more obvious. Perfect bloodwork results. More energy and drive to work.

• 5 years: Aging affects you less than people the same age who are doing nothing. Most days, you are full of energy and ready to take on new challenges.

Business

Daily: One hour of 100% focused work on just one idea, problem, or project.

• 30 days: Noticeable difference in your skill level. You can clearly see the improvement when you compare it with what you produced on day one.

• 1 year: What looked like no progress now makes complete sense. Output became even better. You found a small audience for your service. A new income stream started to come in.

• 5 years: This is now your primary income. You have access to people and opportunities that would not exist without the past five years of work. The compounding effect is becoming more obvious across your skills, network, and reputation.

Relationships (Romantic, business, friendships…)

Daily: Your goal is to have just one real conversation. No small talk.

• 30 days: You start noticing which people make conversation feel like work and which ones make it easy. As a result, you start spending more time with the easy group.

• 1 year: A few relationships have deepened and are past a surface level.

• 5 years: A handful of important relationships that have a massive impact on the quality of your life. A less wide social circle, but a more real one.

Mindset

Daily: Focusing on the long game and ignoring the casino thinking.

• 30 days: The internal self-belief system is noticeably getting better. Trusting in yourself finally makes sense. But you are still being pulled towards casino thinking.

• 1 year: The idea of hitting it big by getting lucky is becoming less attractive - the pattern others are operating based on is becoming more obvious. Internal belief system upgraded.

• 5 years: You operate differently from most people around you. Most people will not understand what you are doing or why.

No idea where to start?

Week 1: Pick ONLY ONE area (health, business, mindset, relationships) you want to get better at. Audit how many hours per week you are currently spending on it. Write that number down.

Week 2: Add 30 - 60 minutes of focused work per day based on your area of choice. Track it and do not switch between the areas. You only want to focus on one thing.

Week 3: Identify and remove any casino-like thinking (fast results, fast feedback loop…) from your daily routine.

Week 4: Count how many hours you have put into your chosen area. Then ask yourself, has any of this had a positive impact on your current situation?

Let the compounding work out in your favor.

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Disclaimer: None of this is to be legal or financial advice of any kind.

The cost of a thing is the amount of life you have to exchange for it. - Henry David Thoreau

This is one of the most requested reads. How should you spend your money? On what should you spend it? Bringing you the list of items, services, models, and perspectives on how to get the most out of your money. The only point of money? To improve your life.

Hierarchy Of High ROI Spending

Spending the money the right way comes down to one thing.

This means one of the three things:

1. Your money is working for you

2. You are having life-changing experiences

3. The things you buy have a high return on your life (improve it)

When it comes to spending money on items and services:

1. Health and energy

2. Time saving and convenience

3. Comfort and flexibility

Health comes first because everything else depends on it. Your output, your mood, your energy, and longevity. Saving time? Second point. Time is one of those resources you cannot earn back. Comfort and flexibility are the last ones, covering how to operate on your own terms. The key is to realize that every purchase you make costs more than money. It costs your time and energy.

The goal of this post is not to turn you into a minimalist or make you frugal. It is to help you understand what money is actually for. Most people spend their lives trading time and energy for things they never truly wanted.

Money making you more money

Foundation for everything else… and a good life. When you find yourself in a position where your investments cover your expenses. You know you have done the right work. If you take away just one thing from this post. Make sure it is this one. Your #1 priority when spending money should always be making more of it. Most people never get here because they are distracted by the things that don’t matter. Or because no one ever taught them to think this way.

To make this more practical:

• No business yet? Use your money to start one. The goal is to build something that generates an income.

• Business is growing? Use more of your money to speed the process and scale. When things are working out, you need to further invest in them. Reinvest.

• Already have a business and want to diversify? Put your money into stocks, crypto, or land.

If you are doing one of these. You are miles ahead of most people.

Life-changing experiences

How does one define a life-changing experience?

There is a good chance that everyone will answer differently. In the end? It all comes down to two things:

• Changing how you think

• Who you become in the process

What most people get wrong is assuming that life-changing experiences are all about traveling. Travel plays a role. But it would be a lie to say that you can't have a life-changing experience in your own hometown. The right question to ask yourself is this:

Will this change the way I see or experience the world?

If the answer is yes. It counts.

• The right book at the right time can be a life-changing experience

• Getting into a room with the right people can be a life-changing experience

• Buying a membership at a country club can be a life-changing experience

• Going to another continent can be a life-changing experience

Some are free. Others cost money. Does it matter? Not really. The framework you should be using is - would you pay again for those experiences? There is your answer.

Purchasing items that have a high ROI (How To Define Them)

The last piece of the puzzle? Buying items that actually improve the quality of your life. Things that will make your work easier, improve your health, and make you feel sharper. Another way to look at a high ROI purchase is from a time perspective. If something saves you time or energy. It is worth it.

To put it in perspective:

• $750 one time purchase → saves you 30 minutes a day

• 30 minutes * 365 days → 10,950 minutes a year

• 10,950 minutes = 180+ hours back in your life

Now apply this logic to multiple things…

Before buying anything, make it a habit to ask yourself whether this purchase will make you more productive, improve your health, or save you time? If it doesn’t tick at least 1/3. It is not a high ROI purchase.

The framework to use:

• Quality mattress → better sleep → more output

• Gym membership → health → more energy

• Software subscription → faster output → more free time

Knowing the value of your time: Before you start spending smarter. You need to know your number. Take what you earn in a month and divide it by the hours you work. That is your number. To completely change how you approach things, and whether something is worth it or not. Start by asking yourself how many hours of your life you will trade for it. The more you do this, the more obvious it becomes why most people are broke. Living paycheck to paycheck without ever paying attention to what matters.

How NOT To Spend Your Money

Buying things for the sake of buying things

How many times have you bought something on impulse to feel good? What happens 30 minutes later? You are back to emptiness. Consider that this happens every week or two… and by the end of the year. You end up with 30+ items that add no value to your life.

What to do instead: Postpone every purchase by 48 hours. Still feel that it is worth it after 48 hours? Buy it. Make it a habit to sleep on every purchase. Results? More money in your pocket and less clutter in your living space.

Impressing other people

One of the biggest lifestyle traps. Nothing is worse than doing things for other people’s approval. Spending your hard-earned money on the things you do not actually want. What no one tells you is that the people you are trying to impress are too busy even to notice. Spending hours of your life and money to get ignored.

What to do instead: Before every big purchase. Ask yourself: Am I buying this for myself, or for someone else’s approval?

The identity tax

Everything you buy carries an identity. Only buying cheap things? That says something about you. Paying for a gym membership, yet never going to a gym? Same. Buying an expensive watch when you couldn’t care less about watches? Same story. Every purchase that doesn’t align with who you actually are falls under identity tax. Spending money (hours and energy) on the identity that was not yours to begin with. Owning what your social circle owns and thinking that it is a must because others around you have it. Avoid it.

What to do instead: What you want to do is ask yourself if what you are buying fits with who you want to become, or if it is just an idea that you are borrowing from someone else. Every purchase should go towards building the life and the person you want to be.

Spending Money On Items And Services

1. Health and energy: We all know what money can buy. And we all know what money can’t buy. A sick man in bed only has one wish. You get the point. No matter how much you push yourself or how much money you have in your bank account. Your quality of life degrades rapidly if your health and energy are not in order. Spending your money on health and energy is always worth it. Making it your biggest priority.

2. Time saving and convenience: We all know that you can’t buy back time. No matter how much money you have. But what you can do is ensure that you do not find yourself in a position where you have to do the things you do not want to do. Stealing your time and focus from the things that actually move you forward. Outsourcing is often a key lever here. And it is the exact reason why living 10 minutes from work or having a gym in your building is worth more than most would like to admit.

3. Comfort and flexibility: When it comes to comfort. We all can agree that the environment is everything. It affects how you sleep, how you think, and how much you enjoy your life. It deserves your money and attention. Flexibility is the same story. One that ties directly to the previous two points. More money gives you more options. Options give you the power to walk away from anything that doesn’t serve you.

Note before we go forward: This post covers the third point - items and services. The first two (money-making money and life-changing experiences) deserve their own posts, and we are not going to push this and squeeze them in here. We will cover them in separate posts. This post already assumes you understand the principles and are working on them.

List Of Recommended Items - Improving Your Life

The items and services below are organized into categories:

• Health

• Lifestyle

• Productivity

• Software

Reason? It makes things easier for us. Health falls under the health and energy. Lifestyle covers comfort and flexibility. Productivity and software are both time-saving. Every item on the list fits at least one of the three criteria.

Notes on upgrading your lifestyle

There is only one rule when it comes to spending money for maximum return. You never want to go back. Once you upgrade your standard of living, dropping down is not an option. Why? Because you are in for the maximum pain. You should not upgrade your lifestyle if you cannot afford it. Don’t hire a cleaner if you can’t keep them for years. Don’t build a relationship with a private doctor only to find you can't attend the next appointment. You want to upgrade your life in order.

Prioritizing the spending hierarchy in the right order and ensuring the money works for you. Someone in their early 20s has completely different priorities than someone in their 40s, who is focused on buying back more of their time. That is exactly why getting the most out of this list requires you to audit your life. Knowing where your health, time, and energy are actually going. The goal is a compounding effect. One where all items and services are working together. Making everything easier for you.

Something that everyone should buy

These four items have the highest impact per dollar on the entire list.

Earplugs (Productivity): There is no reason not to get a pair. In terms of productivity vs. cost. It is arguably the highest on the list and one that can’t be beaten. If you want to start spending money to improve your quality of life. But not sure where to begin… This is it. Our pick? Loop Earplugs.

Wispr flow (Software): It has completely changed how we work, and it is worth every dollar. Give it a try and incorporate it into your routine asap. Probably one of the best subscriptions you can have at this moment.

Ergonomic chair (Productivity): The difference between a cheap chair and a proper one? Big one. Herman Miller or Steelcase is something you want in your workspace. The best part? You can find them cheap (and in good shape) from companies that went under or startups that only looked good on paper - often at 50% or more off the original price.

Bloodwork (Health): You will never regret getting your bloodwork done. Not only does it provide you with a reality check on where you stand. It also tells you what needs to change. All of us take it for granted that our hormones affect how we behave, what we do, and how we perceive the world. Knowing where you stand and what you could do better is the first step. Bloodwork 2x per year should be the standard for everyone reading this.

Health

Supplements: There is zero chance that you are getting all the nutrients you need through your diet. No matter how good it is. Spending money on the right supplements and incorporating them into your routine is the highest ROI on the list. One rule is always to buy quality, trusted brands.

What most people need to have in their diet:

• Vitamin D3 + K2 (get the bloodwork done)

• Magnesium (glycinate is our preferred form)

• Omega 3

• Vitamin B (made a massive improvement in our energy levels)

This is just the tip of the iceberg, and something everyone should use.

Air purifier: Get one. Especially if you are living somewhere with poor air quality. If we put aside the obvious health benefits. Clean air impacts your ability to think, focus, and operate at a high level. Extra points if you are struggling with allergies - you will notice the difference immediately… Coway makes great air purifiers, and for under $500, you can cover most of your space.

Quality mattress: The difference between a bad mattress and a quality one is never obvious until you try both of them. You spend 1/3 of your life on the mattress, and when you frame it in that way… It becomes painfully obvious that there are no reasons not to have a good one. Sleep affects every other category on the list. Buying a mattress is one of the highest ROI purchases you can make.

Not sure where to start?

• Saatva

• Helix Sleep

• Eight Sleep

CPAP study: It is one of those things that you will rarely hear someone mention. What it is all about is that you want to figure out whether you have sleep apnea, which is a largely underdiagnosed condition. If you are one of those who struggle with it, but at the same time ignore it or leave it untreated. You are actively shortening your life. Not only are you shortening your lifespan. But it is one of the main reasons people wake up feeling like they have not slept.

Private doctor: Massive ROI. The reason you want to have a private doctor? Simple one. You want someone who knows what you are about and has a full breakdown of your situation. Comparing it to the general GP (or public one) is not even comparable. Having someone who knows what you want and gives you advice that has not been outdated for the last 20 years is your goal. Extra points if you find someone early in their career who can follow your health for decades to come.

Hormone replacement (Optimization): Mid 30s is when this becomes worth looking into. If you are already doing bloodwork every 6 months. You will have a complete picture of what your body is missing. Making it a perfect scenario for you to start the therapy. There is a good reason why all the tech billionaires are doing exactly this. Having your hormones, vitamins, and overall health in order is the ultimate performance tool. Starting your hormone replacement is something you want to do after you find yourself a private doctor who will guide you through the process.

Wearable health trackers (Oura, Whoop): Years ago, we used to laugh at those who wore them. In our opinion? Scores and those gamified metrics that come with them are nonsensical. Something that will indirectly impact how you feel based on the random algorithm and the number on the screen. What is the real magic of health wearables? For us? It is in metrics such as the sleep debt. We are fully aware that it is not a 100% correct metric. Yet we know precisely that if our sleep debt hits 10+ hours. We know we won't be operating at full capacity. This alone makes it worth it in our books.

Blood pressure machine: Wish this were a joke. But it is not. There is a reason why blood pressure is called a silent killer. Start tracking it. No matter how old you are or in what kind of shape you are. Get yourself an Omron or something similar.

Massages: Nothing beats a massage after a hard day. Similar to the private doctor scenario. You want to aim for someone with whom you will build a good relationship. Someone you keep coming back to for years to come. Going to a massage 1x per week will completely change how your body feels.

Theragun: If massages are still not within your budget. Theragun is the next best thing. 30 minutes of work on the back or legs once or twice a week is all it takes. Extra points if you are sitting the whole day or over 40 years old.

Lifestyle

Grocery delivery: Going to the grocery store is a huge waste of time. Luckily, there is grocery delivery. Saving you about 5x time for 10% above the in-store prices. Giving you one less reason to waste your time. If you want to take it even further, check out your local meal prep companies. Having someone else prepare your meals saves you hours and removes the excuse to eat junk food.

Espresso machine: The idea is not to turn coffee into a 30 minute morning ritual. It is also not about saving money by skipping the coffee outside. But not drinking terrible-quality coffee… Might be a good enough reason. This is not a recommendation for everyone. But if coffee is already part of your routine. Having a proper espresso machine at home beats most of the shops by miles. The machine pays for itself within 4-5 years. Giving you a high-quality energy boost for half the price per cup of coffee.

Cleaning services: One of the best ways to spend your hard-earned money. Saving you hours in the process. Not to mention the energy and effort that go into cleaning. The only problem is that you have to find a trusted service or a person to do it for you. Our advice is to never let someone you have not vouched for (or who is not an employee of a vouched company) into your living spaces. There are too many stories of theft.

Robot help (Vacuum, pool, lawn…): If you cannot afford cleaning services. Yet. Make sure to at least get a robot cleaner (vacuum). The technology improves year over year, and prices keep going down. By the time this post is 2 years old… There is a chance you can get an even better robo cleaner for your money. Robo vacuums are the best place to start, and the difference in your day to day will be obvious.

Blackout curtains: Arguably one of the most impactful home purchases you can make. It is also one of the cheapest ones on the list. If you have ever wondered why you always get a better rest sleeping in hotels. This might be one of the main reasons.

Sleeping face mask: Every time we travel. It becomes clear why a sleeping mask is a high ROI purchase.

To keep it practical:

• Already have blackout curtains and don’t travel much → Skip it

• No blackout curtains (or in a position where you can’t make your room fully dark) → Get one

• Traveling a lot and sleeping in hotels? → Get one

For the last couple of years, we have been using multiple generic ones from Amazon. None lasting more than a year or two. But after multiple people have recommended something better... We have decided to get ourselves a Manta.

Water filter: The less you know about the tap water you are consuming, the happier you will be. Even more so if you live in a part of the world where it is still considered "normal" to drink unfiltered tap water. Get an under-sink version that removes impurities you didn't know you were consuming. A reverse osmosis solution is what you want to install as soon as possible.

DNA Testing: This could easily be in the health section. But on purpose, we are putting it in the lifestyle section. Because if you do things right around DNA and combine your DNA results with bloodwork and AI... You are creating a killer stack that is hard to beat.

To get the most out of it:

1. Get your DNA test and wait for the results.

2. Once the results are done → download your raw DNA data and upload it to Genetic Genie.

3. You will receive your results. Deficiencies based on your DNA (which should serve as a basis for your nutrition). The next step? Use Chris Masterjohn’s choline calculator. Giving you choline intake and how much you should consume (an important one for energy).

4. Want to take it further? Combine your bloodwork + DNA results + The Mood Cure.

Ebook reader (Kindle - Kobo): Similar to wearable health trackers. We used to make fun of people who had them. But if we are 100% transparent. Nothing comes close if you are traveling a lot and want to read. It is just practical and worth your money. Not sure where to find your next read? 40 books no best sellers.

Solid suit and dress shoes: You do need two different combinations you can use. It might be a different scenario if you are a professional who has to wear suits daily. For everyone else? The same applies to shoes. Buy stuff that will last you years if you take care of it. That you can often find barely used suits second-hand for 50% off the original price.

Suit brands worth your money:

• Zegna

• Canali

• Isaia

Shoe brands worth your money:

• Crockett & Jones

• Allen Edmonds

• Carmina

Good accountant: Find one you can fully trust and rely on. This never makes sense until you run your own business and see what a good accountant can do for you. Once you start hitting the proper numbers. It is time to hire a serious accountant. The same applies to a lawyer once you reach a certain point of no return. The better team behind you, the easier your life becomes.

Trezor Wallet: If you have any crypto. You want to have a hardware wallet. It is one of those things that can help with security, and keeping things on the exchange means that they are not yours. The entire setup process takes no more than 30 minutes.

Mindset rewiring workbook: For anyone feeling held back, overwhelmed or lost. This is where you want to start. Give it 6 months, and there is a good chance you will get rid of most of the things that are bothering you. The closest you will get to therapy without going to a professional.

Hobby Clubs (Tennis, golf, old-timer cars…): This should be high on your priority list. The same goes for country clubs or anything else that filters out the masses. Why is this a high ROI? Because you are buying access to the people with connections, money, and influence. The whole point is to surround yourself with the people you want to be around. It is worth noting that sports associated with these places are often structured to allow people to enjoy them later in life. Worth mentioning that most of them offer a gym, pool, and saunas that you can use.

High-end gyms: Similar to hobby clubs. If you are not in a position yet to join one… This is where the high-end gyms come into place. Why does it matter? Because chances are you are going to surround yourself with those on a mission similar to yours. On top of that, you will get an experience that is much better than that of the standard gym - sauna, pool, equipment…

If you are over 40 and have never been to a gym before. Make sure you get a personal trainer. You need someone who knows what they are doing and will keep you injury-free.

Productivity

Top Line Laptop: If you want something that will last for years. Buy the best you can afford. We don’t replace our electronics every 2 years. Buying once and choosing a quality product means it will last for years without slowing you down. Most do not think that way and would rather spend less and look for another upgrade in a few years. Waste of time in our books. This is especially important if your income depends on your machine. 

Notebook (or pocket notebook): For most people, the pocket notebook is a better choice. Making it easier for you to carry around. If you prefer something bigger or want to journal. Go with a standard notebook. Why is this a high ROI? Because every area of your life improves once you start writing things down. Seriously.

AI Tools: Not sure how many times we have recommended a Claude subscription over the past couple of years. The hard pill to swallow is that you will either embrace these tools and become proficient with them, or be left behind by those who ensure they master them. The same applies to everything else. Not just Claude. Make sure you are ready to invest and stay in the loop with what is happening. AI should serve as your personal assistant. Saving you hours of time and energy in the process.

Breath Nose Strips: More oxygen = better performance. They are also great for sleeping. Helping you breathe better and wake up with more energy. It is one of those items that are so cheap there is no reason not to give them a try and experience them yourself.

Treadmill: We put this under productivity on purpose. If you are not getting out of your house for walks and hitting 10k steps regularly. The treadmill will completely change how you approach things and the sharpness you feel. All it takes is one 30 minute session. One of our favorite purchases in recent years. Limited on space? A walking pad might be a solid replacement.

Hardware security key: You need two. They are cheap and efficient, reliable to the point that there is no reason you should not have a few of them. Ensuring that you are safer than traditional authenticator apps or other forms of 2FA. Our pick? YubiKey.

Standing desk: We have one and hold mixed opinions on it. If you are someone with specific health problems or looking to do something different instead of sitting all day. A standing desk is not a bad option for your workspace.

Looking for ways to upgrade your office space? Check out workspaces.

Software

Findymail: We have been recommending this solution since we started in 2023. If you are someone who operates online. Sooner or later, you will need someone's email address. This is where Findymail comes into play. Arguably the most cost-effective option / per valid email address.

Othership / Breathwrk: Both are solid. Othership is the more premium option and comes with features you may not need. The exact reason why we are putting both of them here. If you have yet to try breathwork… Prepare to be surprised by how powerful it is. The focus and clarity it provides are hard to beat. Not to mention the health benefits that come with consistent practice.

Jomo: Great application worth your time. If you struggle with screen time or spend too much of your day on things you should not… Give this one a try, and make sure you read our latest unfair advantage post. Having a clear mind is a must.

1Password: Hard to beat and pairs well with the YubiKey. Don’t have it yet? You need it.

HeyReach: If you are doing any kind of marketing or trying to get customers on LinkedIn… This is the #1 software you want to have. Pricey, but not comparable to anything else out there.

AI meeting notes (Fireflies.ai, Otter.ai): Most built-in transcription tools are not where they should be in terms of efficiency and accuracy. For those who have multiple meetings per day. This is where the power of a tool like this becomes obvious.

VPN: If you are traveling. You want to have one.

Readwise: To be more precise… Readwise Reader. There is no better tool for getting the most out of your reading. It lets you centralize everything in one place. From PDFs, YouTube, RSS, to random web highlights. If you are a power reader (most people reading this are). Give this one a try. You will be surprised by how things are structured and how much more you can get out of reading.

Implementing just 30% of this list into your daily life… will change who you are.

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Disclaimer: None of this is to be legal or financial advice of any kind.

Since most problems are created by our imagination and are thus imaginary, all we need are imaginary solutions - Richard Bandler

There is no single place on the internet that collects mental exercises from the best in the world. Executive coaches, high-performers, psychologists…

So we built one.

When something is not working out in your favor, when you are feeling lost, or when you don’t know what the problem is. This is where these exercises come. Pick the category that matches where you are right now. Pick an exercise. Try it. Study it. Start noticing the differences. Once you are done? Move to solving the next problem.

Everything has been split into five categories:

1. The Audit - start here if you are not sure what to work on

2. The Reprogramming - when you know the problem but can’t get rid of it

3. The Relationships - when you are missing control over your relationships and how you behave

4. The Body - when you are trying to get rid of the stress

5. The Emotions - when you are feeling stuck in a loop without going anywhere

New exercises will be added over time. As we find the ones worth being here.

The Audit (Self-Discovery)

Everything that irritates us about others can lead us to an understanding of ourselves. - Carl Jung

The most important category of all. Why? Most people skip this one. Because they are looking for exercises and tools rather than understanding themselves. The audit is where everything starts. Because if you do not know what the problem is. How can you fix it?

When to use an audit:

• When something is not working and you are not sure why

• When you are feeling stuck or can’t describe your feelings

• When you are just starting with material like this for the first time

The Abundance Mindset Exercise

Time: 15 - 20 min | Difficulty: Low | Best for: When you feel lost on a decision or don't know what you actually want

1. Set The Scene

• Find a quiet place (close your eyes if it helps). Let go of your bills, obligations, and to-do list.

• Imagine 50 million in your bank account. Money is no longer the reason for anything you do.

• Sit with that feeling. Nothing to chase. Nothing to prove. You already have it all.

2. Ask Yourself

• What would I actually do with my time?

• Where would I go? What would I spend my days on?

• What would my passion be? My hobbies? My routines?

• What would my relationships look like? Would I have a family?

• How would I carry myself? Who would I become?

3. Write It All Down

• Get it all out. No filter. Just write.

• Notice what came first. The first answers are usually the most honest ones.

• Everyone’s list looks different.

4. Read What You Wrote

• When you feel lost on a decision. Come back to this.

5. Why This Works

• It moves you from "I don’t have it yet" to "I already have it".

  • That shift changes how you think and act.

• When you are desperate for something, you make different decisions than when you already feel whole. This exercise puts you in that second state.

• Remove scarcity. What is left is what actually matters to you.

Pair this exercise with: Fear setting. This should give you an idea of what you want, and fear-setting shows you what is stopping you from going after it.

Fear Setting - Tim Ferris

Time: 20 - 30 min | Difficulty: Medium | Best for: When you are stuck on a big decision and fear is the real blocker

1. Define The Worst-Case

• Write down the worst things that could actually happen. Be specific. Vague fears only get stronger when you ignore them.

• Rate each one from 1 to 10. How permanent would it really be? Most land between 1 and 3.

• A named fear is a fear you will get rid of. An unnamed one grows until it fills everything.

2. Prevent And Repair

• Prevent: What could you do right now to make each worst-case scenario less likely? Even one action per fear changes the picture.

• Ask yourself: If it did go wrong, how would you recover? Who would help? What do you already have?

3. What If You Succeed

• List the benefits of even a partial win. Finances, health, relationships. All of it.

• Rate the upside from 1 to 10. Most land between 7 and 10. That gap is the whole point.

• The downside is recoverable. The upside is not. That is your answer right there.

4. The Cost Of Inaction

• If you do nothing, where will you be in 6 months, 1 year, and 3 years? Be as specific as you were with the worst-case.

• Staying put is not neutral. It has a cost. Physical, emotional, financial. It compounds.

• We fear the cost of acting and ignore the cost of not acting.

  • This step puts both in the same frame.

5. Now Make The Move

• You have named the fears. Built a plan. Seen the upside. Felt the cost of doing nothing.

• What is the smallest action you could take in the next 24 hours?

• Write it down. Give it time. This only works if it ends with execution.

Read more

My dad’s favorite saying was: nothing is impossible for a man who refuses to listen to reason. - Gary Halbert

What it takes… And what no one tells you.

1. What you have to realize is that making your first money online is without a doubt one of the top 5 feelings you can experience in life. It is hard to put into words the rush you will feel as the numbers on the screen go up. What will happen from that moment on is that you will be spending the rest of your time working harder than ever and chasing that feeling all over again.

2. Never allow yourself or your business to be dependent 100% on the algorithm. If you find yourself in a position where you have no other way to drive traffic to your product… You have a massive problem that will only become apparent down the road.

3. You can have the best product in the world. But without creating content around it and hacking people's attention. You will not get far. Those days of having a great product and waiting for the customer to come? Gone.

4. Stop selling features and what your product brings to the table. What you want to sell is the outcome. Your customers are buying the vision of who they will become and what their life will look like after using your product.

5. If you are not using AI to automate tasks and improve your workflows. You are doing something wrong. And at this point in technological advancement, you are putting your business in danger.

6. The entire online sales process comes down to removing the friction. Make it easy for your customers to discover and buy your product. Simple landing page. Built into a one-click checkout system, etc. Do the heavy stuff for them by removing the unnecessary. You want to be the master at identifying frictions and removing them.

7. You should be able to come up with the domain. Set it up. Have everything hosted, and make it look visitor-friendly in less than 24 hours. Suppose you are not there yet. You have some work to do.

8. There is no permanent business model on the internet. Forget about one method. One source of traffic or one business mechanism. Sooner or later, it will stop working. Or it will get saturated to a point where your method will no longer be efficient. It is the nature of the online business. Your ability to reinvent yourself and adapt what you do is what will keep you in the online money-making game.

9. Rebills, blackhat, shady practices, or selling something that YOU know doesn’t work in the first place… It all comes back to you. One form or another. It is one of those unwritten rules of life. Act accordingly.

10. The louder someone has to showcase their wealth or status symbols. The more you should be cautious around them. Are they selling the BizOps (money-making) course at the end? It all makes sense. You are being the prey.

11. Never allow yourself to fall for the idea that you are not ready. You will never be ready. What you want to do instead is rely on speed and execution. Failing multiple times. Iterating multiple times. Getting better with each attempt. 2 weeks in the arena beats 6 months of preparation in terms of the experience you gain. Meaning that the next iteration will be much easier and faster.

12. Everything that you find useful or interesting around your online business should be saved. Funnels. Websites. Promotional emails. Landing pages. Quizzes. Ads. Swipe all of those and make your life easier down the road. Having a swipe file is a must.

No idea where to start?

• Swiped.co

• Reallygoodemails

• Milled

13. Never underestimate the power of being in the right market at the right time. Or being first at something that will yet blow up. If stars align and you manage to pull this off. No matter how mediocre your offer is or how far below your usual standard. You will outperform an amazing offer that has not been positioned correctly.

14. Marketing (driving traffic), distribution (knowing how and where to present it - in which form), and sales. They are mandatory for your online business. Without them in place, you will not get far. What you want is to master at least 2 out of 3.

15. When you are unsure whether something has a demand or how others would perceive it. The worst thing you could do? Spend months building something that you are unsure has the demand in the first place. The best thing you could do? Spend a week or two building something that looks as close to the final product, and try to drive traffic to it. What you want to do is test the demand. Doing this will tell you everything you need to know. Whether you have a solid product or offering or not. It again comes down to speed and how you position yourself.

How to validate (test demand) your idea:

• Come up with the idea and check if competitors already exist (how they are doing it)

• Build a landing page (before you have a product) and make it look as real as possible.

• Start with paid traffic to test how things are working out. Make sure to take their email. Don’t want to pay for the traffic? Social media.

• The positive sign you are looking for? People are either giving their email addresses or asking how they can buy it. The negative sign? Lots of visitors and no emails.

16. The internet is full of bots. Metrics matter, and KPIs do matter. But at the end of the day. The only things that truly matter are how many checkouts you have and what you put in your bank account. This will only get worse as time goes on and the dead internet theory becomes more apparent. Attention means nothing if you are not converting it.

17. Mindset and positive outlook play a huge role in running a successful online business. Because everyone who is doing or participating in this game goes through multiple ups and downs. Only those who manage to stay sane and not crack under the pressure win.

18. The more sophisticated your buyers are, the more exposed they are to the same methods and tactics. Making them harder to sell to. The less sophisticated your buyers are, the more likely they are to purchase from you. That is why you should not blindly bet on the big trends and business models.

19. The most effective products and business models (things you are selling) always tap into the core human desires:

• Survival - older people, the desire to live longer and stay healthy.

• Security - the desire to feel protected and have peace of mind.

• Status - younger people, the desire to be seen and respected.

20. Never take word of mouth and social proof for granted. They are the most powerful and sustainable factors you can utilize to keep your business going. It is one of those things that are easy to underestimate, but will start to make sense.

21. Know your product economics. Every product has a frontend (the price your customers think they are paying) and a backend (which includes additional upsells, referral links to software your customers will use...). This might not make sense if you are starting. But it will click once you realize how much money you are leaving on the table by not having the two working together. Paid traffic and acquiring customers that way will confirm it.

Product economics 101:

• Paid traffic acquisition cost (ads): -$50

• Frontend offer (ebook): +$27

• Backend offer (coaching, group): +$97

Scenario 1 (Frontend only): -$50 + $27 = -$23 (You are losing money on every customer)

Scenario 2 (Frontend + Backend): -$50 + $27 + $97 = +$74 (You are now profitable)

22. Living in the attention economy means that awareness creates a massive advantage. You cannot sell a solution to someone who doesn’t know they have a problem. Meaning that the absence of competition doesn't necessarily mean you have something unique to offer to the market. Quite the opposite. It might mean there is simply no demand for it. Results? No customers. What you need is to find a market with existing demand and a hunger for a fresh angle no one has covered yet. This is where the difference between someone who is just looking to make quick cash from an opportunity and an expert who knows what is happening in a specific domain becomes apparent.

The dumbest version of a product you ship today is worth more than the polished version you never ship because you are still researching. - Callicrates

23. Everything you repeatedly do in your online business should be based on a template. Protocol. Instead of spending 2 hours coming up with something and reinventing things every time... Use a template-based approach that takes 50% of that time. As time goes on, and you expand your offering (or change how you do things). The template should also be updated to reflect those changes.

24. Timeline language converts the best. Everything you offer must have a clear timeline. One that moves people from where they are to where they want to be. 2 weeks. 3 months. 6 months. When you have a clear, defined timeline, you give them hope and something that they want to believe in. Making it easier for them to decide that your product is worth their money.

25. Never tell anyone:

• How much money you make.

• What niche you are in.

• What your offer looks like.

You are only painting a target on your back. Once the opportunity is gone, there is nothing left for you to make out of it. You can start talking about it.

26. Never allow yourself to fall for the idea that your online income will grow in predictable increments. That is not how it works. That only happens if you are working in the corporate world. It is normal (and expected) to stay stuck at a certain income for 6 months, then rapidly leap to the next tier as your skill set catches up.

27. When something is working exceptionally well, and you are achieving results you could never even imagine. The best you can do is go all in and double down on the opportunity. Ignore everything else. You want to put every dollar back to work for you and bring you more out of it. This is where material distractions will become apparent, and you will have to learn how to fight them off.

28. One of the reasons why great business people and smart people start to push mediocre products comes down to one simple fact… They lock themselves into a lifestyle of fixed expenses. High rent. Car payments. Unnecessary luxury goods. To keep up with all those financial obligations. You have to start thinking short-term. Solution? Make as much as possible, as fast as possible. Pushing products they themselves would not purchase, and in some cases scamming their customers. This is how many online business people destroy their reputations overnight and never manage to recover.

29. A common misconception among those who are starting is that more revenue = success. That is partly true. However, if you are only keeping 10% of the margins… There is a good chance that you are getting lapped by someone who is pulling 50% margins on a much smaller revenue.

Work hard at your job and you can make a living. Work hard on yourself and you can make a fortune. - Jim Rohn

30. Starting a business while you have a job is one of the best things you will ever do for yourself. Learning how to monetize the time you spend online is a close second.

31. The only social media you have should serve you as revenue generating mechanisms. Marketing your skills or products. If it is not generating revenue, you are doing something wrong and wasting your time.

32. Your job as someone selling to the masses is to give emotional buyers enough support to justify the purchases to themselves and their social groups. The more emotional a purchase, the more they need to post-rationalize it. Convincing themselves and others that it was the smart purchase all along.

33. Staying in the loop on what is happening in your market is non-negotiable. Subscribe to your competitor's newsletter. Buy their product. Go through their entire checkout flow. Dive deeper into their email sequences. Everyone who is winning in this game is paying attention to what others around them are doing. Your competitors are your most valuable marketing asset.

34. One of your goals should be to build a lean system that runs without you. When you find yourself in a position to take a few days off and come back to more money than you had before you left. That is the sign that you are doing something right.

35. Being antifragile is overlooked when it comes to running your online business.

36. Never allow yourself to make a big business decision when you are stressed. Or angry. Or running on three hours of sleep. The decision you make in that state is not the one you would make if you were not feeling that way. Things are much less urgent than they seem. And it is on you to recognize that and not do anything you will later regret.

37. Every decision your customer has to make burns mental energy. The less cognitive load your customer has to use to be convinced that your product is good, the easier it will be to get those checkouts. It is all about more choices with fewer decisions.

38. When it comes to paid traffic. The game is won by whoever can pay the most to acquire a customer. Meaning that you have to optimize maximum lifetime value on the back end. Reread point #21.

39. Track everything. Cost per lead. Your open rates. Payment fees. CPA. LTV. Churn. You need to know the numbers to support your business and make it sustainable. Sounds boring until it is not.

40. If your sales page cannot be understood by a 12 year old. You are doing something wrong. Always aim to dumb things down to no higher than an 8th grade level. Clarity + simplicity = sales.

Not sure how to approach this?

Hemingway editor

41. The hard pill to swallow about online business is that it is entirely meritocratic. Meaning if you are not winning. It is fully on you. There is no boss to blame. System holding you back or any other excuses… Everyone has access to the same platforms, the same tools, the same algorithm. The only difference between you and everyone else is how you use them.

42. The internet works very differently today than it did in its early days. Especially from the brand (and creator) perspective. Owning your audience used to be the key back in the day. Now you have to focus on re-earning their attention every single day to stay relevant. Platforms used to guarantee followers would see your posts. Now the algorithm decides who gets seen and who does not. This means followers don't really matter anymore. And the fresh content gets attention. The closest you will get to this old type of the internet is growing your email list and getting directly to someone's inbox.

43. The game resets every year. And there is a good chance that what worked last year won’t work next year. Sticking to one playbook works until it doesn’t. This applies to every single area, from marketing to your product. Reinvention is the name of the game.

44. If you have yet to start your online business and have no idea where to start. You want to pick a niche rooted in your existing career and knowledge. What does that mean? If you are in sales. Start a lead generation agency. Software engineer? Start a one-man shop. Working in finance? Start your accounting practice. The key is to use the knowledge you have (and network) and leverage it into something bigger. Once again, it all comes down to the least friction.

45. Run as clean a business as possible. Clean books. Clean tax strategy. Don't mix things up (personal and business) or do something you will regret down the road. More so if one of your goals is to sell your business and exit it in the future. The cleaner your business structure is, the easier everything else becomes.

46. Running an online business is not as sexy as everyone claims it is. Working next to the pool or spending 80% of your time traveling is a lie. Someone is funding their lifestyle off you. It is hard work. And you will not be able to pull it off without ridiculous amounts of dedication.

47. Every time you find yourself stuck or dealing with periods of uncertainty. Ask yourself a simple question. Which decision will you regret more in 10 years? Quitting or pushing through and trying something different. You will be surprised by the clarity this provides.

48. There is no best business model. There is only the best business model that works for YOU. What might work for someone who is 22 years old and full of energy? It might not be the best option for someone who is 40 years old with a family and kids. You want something that works for you, and it is sustainable in the long run.

49. Next time you find yourself dealing with inaction. Try to break it down further and identify the real blocker. Scratch past the surface level. Keep asking yourself why until you don’t have any logical answers anymore. Doing this will help you identify the root cause of why you are not doing what you should be. Once you find that root cause. Go through it step by step. Break it down into its consequences and how they would affect your current life structure.

50. In the online business, the real leverage and the money all come from renewals and repeat purchases (+ back-end offers). If you can build a system where customers always get more value than they pay for. Or better yet, a system that makes them perceive that. You have a winning formula.

51. Most of the courses on the online business are straight-up garbage. Built on the methods that used to work. And that is why they are being published and sold now to the masses. Once a strategy stops working, most gurus package their methods and sell them to beginners. The real alpha? Private group chats.

52. Anyone running a service business and working directly with customers should never be afraid to fire them. Vampire customers are not worth your time. When you consider all the costs associated with them time, energy, and stress. You realize it is not worth it and you are the one getting less out of that relationship. Refund them. Remove them. Your quality of life will improve. And you will have more power to get the customers who actually deserve your work.

53. Reddit threads, Amazon reviews and Trustpilot pages will tell you more about your customers real pain than any research tool on the market. The key is learning how to reverse-engineer feedback and turn it into something you could charge them for. Want to take it a step further? Look into one and two-star reviews or any other negative feedback. This is where you can create a competitive advantage.

54. Never bet against a great headline. You have a maximum of 10 seconds to capture someone's attention and pull them in. The headline is the only thing that determines whether they read anything else at all.

55. The customer who buys from you twice is worth 10x more than the one who buys once. Everything about your purchasing experience should be engineered to make that second purchase feel obvious and easy. Removing any limitations around it. This is what most businesses get wrong. Focusing entirely on acquiring customers and not keeping the ones they have already won over.

Repeat buyer scenario (3 purchases over 12 months):

• Paid traffic acquisition cost (ads): -$50

• Ebook - product #1: +$27

• Templates - product #2: +$7

• Private group - product #3: +$47

Scenario 1 (One-time buyer): -$50 + $27 = -$23

Scenario 2 (Repeat buyer): -$50 + $27 + $7 + $47 = +$31

56. Learn the art of storytelling. The same story that works in the email will work in an ad, on a landing page, in a podcast or in DMs. Understand the structure of a story that sells, and you will never run out of ways to present your offer or position it.

57. The best copywriting advice one could give you is that the subconscious does not read words. It works based on mental movies. Meaning? That is why vague and abstract copy dies immediately and doesn't hold someone’s attention. When readers can picture what you are saying and clearly see what you are describing. That is when your words start to impact them.

58. Cheap paid traffic is never a permanent solution. When you spot a platform, geo market, or format that is working and is cheap. You have to put in 110% effort to take that opportunity while the window is still open and before everyone else catches on. What happens when other players enter the same source? Costs go up. Your returns go down. Advantage? Gone. That is why everyone who did Facebook ads back in 2013 made a fortune with little to no effort. The same thing happened with TikTok in 2020.

59. The only time you should hire is when you identify a skill gap that is a direct bottleneck in your business. Most business owners hire to hire or think it will help scale more easily. The right way to hire is to find a skill that will unlock 2x revenue and go all in on finding the right person for that role.

60. If you are stuck on the same problem for more than a month. You are not doing enough to solve it. Leave that problem unsolved for 6 months… It will compound. And your business will experience a decline or a bigger problem that will take even longer to solve.

61. Whether you want to accept it or not. Every hobby, obsession, and niche now has an audience big enough to build an online business around. What does this mean for you? Stop worrying about market size and focus on reaching the right audience. Better said. Start asking yourself, do you have something worth distributing to others?

A focused fool can accomplish more than a distracted genius. - Alex Hormozi

62. Persistence is the only determinant of whether you will succeed or not in your online business. What nobody tells you is that if you are stubborn enough, you will never quit. You will win.

63. The more time you spend in the online business. The more you realize that the key is always to analyze what is working. At the same time remove everything that is not. And once again, focus on doing more of what is already working. But better...

64. One trick to always get more out of your business is to do the thing you resist and fear the most. This applies to everything in your life. Not just your business. Resistance always signals directly at what matters.

65. Your judgment is a skill worth developing and working on. When everyone can produce more than decent outputs. Only those who can judge and feel what will work and what won't get massive rewards. Taste, intuition, and pattern recognition. Focus on those.

66. Different seasons put people in different moods. January is a decision month. December is more of a reflective type of month. In the warm half of the year, people are more into big commitments, while the cold half is more about emotional tone and problem-aware messaging.

67. You only need one good idea in an online business to change your life.

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Disclaimer: None of this is to be legal or financial advice of any kind.

Zoom in and obsess. Zoom out and observe. We get to choose. - Rick Rubin

Staying sane in insane times

For those who have been with us for years, you already know that one of the things we are bullish on is mental health. To be more precise… What it takes to stay in good mental shape, how you protect that shape, and how to get you going. You also know that we are not optimistic about the masses or their outlook on the world. To the point that chances are that in the next 20 years, most of the people you will meet will experience certain mental problems. Goal of our post? To teach you how to protect yourself and stay sane… In insane times.

The average: To make our point clearer. Take the average person, for example. Spends the whole day on social media. Offloading all their tastes and deep insights to the algorithm. Completely losing themselves in the big sea of nothingness. On top of that, add that the same algorithm provides you with an unnecessary amount of materialistic content that will leave you in a forever comparing yourself to others loop that leads nowhere. Take a teenager. Put them into the mix with this combination, and you know what to expect over the next 15 - 20 years.

You get someone who:

1. Doesn’t know who they are.

2. Doesn’t know what they want out of their life.

3. Doesn’t know what makes them happy.

4. Doesn’t know what gives them a deep sense of joy.

This might not seem like a problem at first. But it is a big one. Nor does it mean your answer will always be the same. But it means that you have to have it. Suppose you ask yourself any of these questions right now. Would you be able to answer them without giving any basic nonsense answers? If not, you might have a problem... The good thing? You can absolutely change it in less than a year. Probably in less than 6 months if you put in the real effort.

What is good about YOUR situation

You don't have to fix everything at once. Chances are that you are a young person reading this. Somewhere in your 20s. Having more than enough time to address your situation. The fact that you are reading this already puts you ahead of most people. That you are even aware that there is a problem around. What you want to do is fix the key points (the core structure) and build on top of them.

Who will get the most out of this read:

• Especially young people (optimism, awareness, higher levels of neuroplasticity).

• Those who are feeling stuck but unable to pinpoint why exactly.

• Those who know they are capable of more, but for some reason, are not doing it.

• Those who understand the importance of mental health.

• Those who don’t want to be part of the masses + play a long-term game where the decline of mental health and insane times will be more than obvious.

Time to break things down further.

Reading experience is completely up to you. You can treat each section as a separate read, or you can read everything in order. Keep in mind that each concept builds on top of another, and the only way that you will get the most out of this read is by going through everything. This is a long read and written differently from our usual material.

How Mental Health Plays A Role In Your Life

Mental health = everything: What do we even mean by that? When you are not 100% set as you should be. Every single area of your life will be impacted. One way or another. From making poor decisions. Lack of energy and ambition all the way up to relationships. Mental health shapes how you experience your life. It affects your physical health too. From chronic pain, anxiety, depression, and a weak immune system. The mind-body connection has been confirmed. Where are we going with this? Mental health dictates how you interpret what is happening around you and the reality it creates. That is why there are multiple cases where two people with different points of view (and mental health) experience reality completely differently. Mental health forms a construction layer for everything else to build on. That is why people who are in great mental shape tend to think more clearly, make better partners, and believe that they are capable of achieving big things. Because… They are.

Signs that you are broken: To paint our picture better and give you something that you can use in your life, around your friends and family. There are different tiers to mental health decline.

Tier 1 - You don’t even notice it

• Things you used to enjoy no longer excite you.

• Can’t sit alone in the silence, or you have to be stimulated 24/7.

• Getting lost without a purpose multiple times throughout the day.

• All of your days feel the same, and you can't remember what happened 48 hours ago.

Tier 2 - It is becoming obvious

• Brain fog (unable to put your thoughts down)

• Sleep schedule is off

• Getting upset about the smallest things without being able to explain why

• Know that something is off, but you have accepted it as normal

• No motivation to stick to one thing for more than 3 days

• Short attention span. Can’t watch a movie or read 20 pages of the book without picking up your phone

Tier 3 - Deep Into It

• Stopped caring about your health or looks

• Self-inflicting aggression and hate towards your actions and lifestyle

• Purposely isolating yourself from society

• Escaping from reality (junk food, drugs, alcohol, p0rn)

• Living the life based around avoidance (people, tasks, anything outside of your routine)

Read more

Why You Can’t Blame Them - Advice From The Old World

Here is why:

1. They didn’t know any better (lack of experience and vision)

2. The game they played was easier

3. They only wanted the best for you (safest options)

4. They gave advice based on a world that doesn’t exist anymore (they grew up in it)

Old world: Everything was easier. And the rules of the game were different. The game was different. No matter how average a performer you were. You could still live an extraordinary life with low to medium effort. Today? It is very different. And every year, it gets harder because those middle opportunities get deleted. In a way that the more average you are, the less opportunity you will have to escape it. Everyone reading us already knows our take on it. It is impossible to put in the same effort and do the same things as your parents did and still expect the same results. You need to 10x their output. Those days of being in a comfy position, getting a job in a big corporation, and getting a 20-year mortgage. Gone. What does it mean for you? It leaves less room for bad advice and the old-world thinking that your parents were raised on and built on.

The Playbook That Is Keeping You Stuck (Lies You Were Raised On)

Lie #1 - Be a good employee and you will be rewarded accordingly

Yet every time it comes to promotions and raises. You end up being passed over. Reality is that those who are good employees and put in more effort than others do not necessarily get rewarded. It also does not guarantee you success. Once you bring the human factor into the equation (knowing who you need to impress). Everything changes. And those with better connections are the ones who will move forward. Not the best ones or the hardest working ones. It would be a lie to deny the importance of performance, and you want to be in the top 30% of the team. But without the social aspect and knowing who to impress. It won’t matter. This becomes painfully obvious after a few years in the corporate environment, where being a good employee is at most 50% of the story. The other part of the story comes from relationships and knowing who to impress to get what you need.

Lesson: Being a top performer is less important than knowing how and who to talk to. What you want to do is to identify the key (2 to 3) people you know who have a direct impact on your positioning inside the company. Start building rapport with them (visibility is key). Start practicing selling yourself and taking credit for the work you have done. This will automatically set you up so that it will be hard for you to lose. No matter how much effort or how good an employee you are.

Lie #2 - Find a stable company and stay there for a lifetime

This is not how things work. Over time, you will find yourself in a position where you are underpaid and underappreciated. Positioning yourself into a massive disadvantage once you look for the escape. Only to realize that you are so deep that there is no escape. No one will want to give you a chance because you will have this massive line on your CV signaling that you were too lazy (afraid) to expose yourself to new environments and challenges. The case is different if you are working with a truly big logo (think Microsoft, Nvidia, Apple). But again, the idea that you will be set for a lifetime just because you are in the right company is wrong. As management changes and roles are restructured, the concept of a single lifetime role is gone. You also don’t want to be in a position with so much exposure to uncertainty and work only to make the others rich. If your salary is not increasing annually. You are doing something wrong. The idea that you will be rewarded and respected more because you have been with one company for multiple years is wrong. Reality is quite the opposite. Loyalty doesn’t exist in the corporate world.

Lesson: There is no reason for you to do so and stay in one company for multiple years. Employers should be treated as golden tickets that will allow you to start your own business while paying you as much as possible while you are making them richer. Read how to get rich to understand our point. It might change your life. What you want to do is stay long enough to learn something, yet never get truly comfortable. 2 to 3 years is what most need to get the most out of their employer. It is a perfect spot if you are chasing a 15 - 25% salary bump by switching employers.

The whole framework you should use comes down to:

1. Learn the new skills.

2. Meet new people and build relationships with them.

3. Put yourself in a comfortable position to build a side business.

4. Switch every few years to raise your salary and make your life easier.

Lie #3 - Just be yourself (also known as JBY)

We already wrote about advice like this in our advice on what people give you when they don't want you to win. JBY is terrible advice if you are in a position you don’t want to be in. Why would you continue to do the same if things are not working out in your favor? It only makes sense if things are working out in your favor and everything is going your way. In that case? This is a golden type of advice. Otherwise, a massive waste of time and one you should not follow. The reason your parents are saying stuff like this to you is that it serves as a perfect defense mechanism. Not to hurt you by pointing out what you lack. Something you can’t really blame them for. But a necessary reality check.

Lesson: You got everything working in your favor? Be yourself. Not happy where you are now and looking to improve your position? Ignore this advice and understand where it is coming from. Have you been hit with this type of advice multiple times? It means that you must start breaking things down into the basics and look into the patterns you are making. There is a clear signal you are not catching. Yet that same thing is slowing you down.

Lie #4 - Good things come to those who wait

Will things work out in your favor if you are just hoping for the best without putting in any effort? Not really. This is one of those things that ONLY work if you are NOT expecting them to work. Good things come to those who put in more effort than people around them. Not to those who are doing nothing. Sitting on the couch and watching Netflix. The only time this will become obvious is when you are already working and the thing you have been waiting for to happen. Becomes your reality. In that scenario, you have massive momentum and can achieve quantum leaps in no time. The universe is working in your favor. There is a big difference between you being out there working towards something and knowing that you will be rewarded. Compared to sitting at home on the couch doing nothing, and thinking that you will be rewarded.

Lesson: Good things only come to those who put in more work than others + increase their exposure + use momentum to their advantage when that "good thing" comes. Thinking that things will work out because you are waiting at home? Not how it works. Making this a common lie that you have been told since an early age. There is a BIG difference between someone actively waiting for things to work in their favor and someone passively waiting for them to happen. The whole difference between the two? Comes down to how much effort you are putting in. Applying for jobs, trying new things, and getting better at least in one area of your life. Those are the clear signs you are doing the right things.

Lie #5 - Save for retirement

Retirement is a scam. Waiting for retirement is a scam. Thinking you will be happy once you retire is a scam. Living for it and counting the days until retirement? Scam. Old and free. A combination that doesn’t really work together. Never allow yourself to fall for this idea. You are already free. The old boomerish advice on retirement is to chip away at everything, put it into an index fund, and forget about it. That is right. The core concept as such is not wrong. You should definitely do it to preserve (or even grow) your wealth. What is wrong with it? Most people who listen to this advice play the game in defensive mode. Focusing 110% on the saving part, without ever exposing themselves or trying to figure out ways to make more. That is where things go wrong. Instead of ending up with the REAL savings for retirement that mostly came from your income streams. You end up with an amount that is not enough since inflation and COL play tricks on you. Year over year. Just to end up in a scenario where you could only save so much without setting up additional income streams. Saving for retirement is a must. But not from the perspective that your parents have told you. It has to be done in a way that ensures multiple income streams and allows you to save when times are good. Not penny pinching or becoming frugal.

Lesson: Forget about retirement and the concept as such. Forget about penny pinching for your retirement. What you want to do instead is focus on increasing income and saving (investing) a percentage of it for bad days. Nothing else, nothing more. Saving for retirement will not save you. Making more for retirement will save you.

Lie #6 - You must get a degree

Especially if you are going to a place where other successful and wealthy individuals send their kids. This will allow you to build your network more easily and take advantage of the benefits that come with it. Since that won’t be the case if you are not going to one of the top places. You should know it might not be the best choice. No doubt that going to college will give you certain social skills and life knowledge. But if you are going for the wrong degree or to the wrong place. It is a massive waste of time and money. It is no longer prestigious, and it does not guarantee you a "safe job" once you are done with it. That doesn’t mean you should be at home wasting your life away. But it means that if you have something going on and are already contributing to the community, you can monetize it. It might be better for YOU to continue focusing on that and expanding further. If you want to play it safe and have a safety net - get a job (corporate route) and build on the side. This is where this route (getting a degree) makes much more sense. The reason this advice is on the lie list is that if done poorly. It will set you back and waste your time.

Lesson: Another old-world piece of advice. Degrees are not what they used to be, and there is no guarantee that you will be in a safer position if you pick the wrong one. You have to put yourself in a position where strong connections will surround you. To make it simple. You will have access to the top talent, connections, and knowledge if you go the degree route? 100% set on a corporate career and want to build your business on the side? This is where this idea of getting a degree makes much more sense. Not sure if that is the case, or if you don’t have an idea what you want to get out of your degree and college? Skip it. Still lost when it comes to this?

Ask yourself these questions:

1. Will getting a degree put me in the room with the people I want to be surrounded by?

2. Do I have a specific career path I want? (Think medicine, law)

3. Do I want to have that safety?

4. Am I already monetizing something, or do I have a passion project on the side?

Lie #7 - Buy a house (property) as soon as you can

Depending on how old your parents are. You might (or might not) have heard this advice being given to you. Should you buy a house as soon as you can? Maybe. If you are 100% set on the place you want to live and are in a position to offset all the costs associated with it. Don’t have any major or big risk moves coming. Think that you are in a position where your investments can cover the mortgage payment. Since that is not the case for most people, and will be even less so as the future goes on and prices increase (the middle class gets permanently deleted). The sense that this advice makes is minimal. It is actually one of those that will lead you towards 30 to 40 years of slavery to the bank in most scenarios. The story is different if your rent equals your mortgage payment. This has been the case recently in certain parts of the world. Another downside of buying a house as soon as possible is that it will take up hours of your time. Anyone who owns a property knows what we are talking about. Making it a hard scenario if you don’t have someone else to help you or take care of the stuff around your property.

Lesson: There is no need to make a rapid decision about something that will leave a massive impact on your life. There is no reason to rush this decision. As your time would be better spent making things easier for yourself down the road - making more money and having a better quality of life than yesterday. Better said putting energy and effort into the other higher ROI things. What you have to consider with things like this is that you have to calculate the renting (vs. mortgage payments) and invest the difference you might be left with. This is the key everyone overlooks. The story is different if the rent = the mortgage. However, there are still factors such as insurance, taxes, maintenance, etc. Do yourself a favor and don’t rush this.

Lie #8 - Starting a business is risky

It was back in the day when one could not test demand by clicking the magic internet button and doing everything for less than $500 from your bedroom. That was when starting your business was risky. It is also something that your parents could only imagine doing. They still probably think it is impossible. It is hard to explain to someone that you could throw your money on the screen, and someone somewhere in the world would give you more money back. A hard concept to process and even harder to explain to others who have never experienced it. Yet most of us at this point are taking it for granted. Take it as a fun exercise and compare it to how it used to be and how much effort it required back then. Different game. Meaning this advice given to you is completely irrelevant in this day and age. Starting a business is not risky if done right. One could argue that it is much more dangerous to let your employer be 100% in control of your cash flow and everything else that comes around it. It is something that everyone has a different perspective on.

Lesson: Starting a business has never been easier. The risk? Minimal if done right. Not sure how to approach this? Realize that the healthiest approach is to accept that the chances of you hitting it big on your first try are minimal. The better approach is to treat it as a learning experience.

Taking it to another level:

1. Pick a skill you already have or something you can do better than most of the people around you (everyone possesses this).

2. Set up a basic landing page and website.

3. Offer your service or simply start putting the content out there.

4. That is the whole playbook that will instantly put you in the top 20%. Something that can be done over the weekend and should not take more than a few hours.

5. Ready to risk more? Turn those ads on and learn how to experiment with them. It will be useful, more than you would like to think.

Lie #9 - They know better than you do (media, politicians…)

They don’t. You should stop paying too much attention to the mass media. Everyone is playing their own game and trying to bend the rules to get the most out for themselves. Everyone is out for themselves. There is no reason for you to follow the same pattern as your parents did. They had to do so because they didn’t have the opportunity to find other sources of information. There was not any. While you have access to the brightest and smartest minds who have ever walked this earth. Yet taking it for granted. That everything on TV is mostly a lie. And propaganda paid for by someone. In politics, there are only a few people who are not in it for their personal interests. This old concept that they know better because they are in the media or in the government is nonsense.

Lesson: Avoid ANYTHING mainstream. Books, interviews, interesting podcasts, life-changing material… You have access to everything. Next time you hear a flashy headline or someone in politics making ridiculous claims. Ask yourself. Who benefits from me believing in this? The answer will tell you everything.

Lie #10 - Be humble and don't promote yourself

What most cannot realize is that the only way you will win in this attention economy is by promoting yourself (selling + distribution). Selling yourself. Selling your work. Selling your ideas. Thinking that because you have made something, you deserve to be noticed is wrong. Producing the output has never been easier, and the barrier to entry has entirely disappeared. Everyone is fighting for others attention. Important part? Back in the day, fighting for attention simply was not part of the game. It didn’t matter the way it does now. Simply because the world went full-on digital and now you are competing with everyone. Especially when it comes to getting someone’s attention and holding it. Your parents were taught to blend in and not be different from each other. Why? Because it would make them look like fools. Different. Not part of the norm. The whole goal was not to stand out or do anything differently. That is not how the game is being played today, and things won’t work out in your favor if you do so.

When we say sell ourselves, we mean:

• When you know how to do storytelling (sell your work and your story) and position yourself in a way that you are someone who can be trusted and counted on.

When we say distribution, we mean:

• When you know how to drive traffic and hold the attention of the masses (attention hacking) in a way that makes you someone who can be trusted and counted on.

Lesson: Being humble has nothing to do with promoting yourself. The self-promotion part is mandatory, and the only way you will move forward is by doing it. Not by waiting to be recognized and rewarded accordingly. For those who have no idea where to start with this one. Just pick one relevant platform (YouTube, Twitter…) and start posting on it. Documenting. Don’t worry about selling or marketing. Just make sure you are putting something out there for the world to see. This should help you get out of your head and overthinking phase.

Things Your Parents Were Actually Right About

Advice that was actually good: When you put aside all the lies and bad advice your parents told you. All the old-world advice and what has become outdated. All the things that don’t work anymore. There is also advice that makes sense and remains relevant. It serves as a great baseline for everything that is to come. The truth? Not everything your parents have been telling you since childhood is wrong.

1. Money doesn’t buy happiness

Those who have achieved financial success know this is the truth. If you think that one day you will wake up happy because you have ______ number in the bank account. You are wrong. Money buys happiness. But not in a way that most people think it does. Suppose you take someone who is completely lost and doesn’t know what they want out of their life. Money will only lead to long-term degeneracy and unhappiness. That is why so many lottery winners lose it all and go broke. For those who know what they want in life and are working towards it. Those are the ones who will get the most out of their money. Because that money serves as a support tool. Not as the main driver of anything. At the same time, that money will improve their quality of life and allow them to spend it on what ACTUALLY matters.

Lesson: Your parents were not wrong. Money doesn’t buy happiness. It buys things that might provide you with temporary happiness. But if you do not have a deeper meaning or know what you appreciate in life. What you will get with it doesn’t mean much. Money is a tool and not a final goal. If you are one of the lucky ones, you will start looking into it as a byproduct of your work. Something that will come no matter what.

Don't believe us?

1. Take a piece of paper.

2. Write the 3 things that made you feel most alive this year.

3. Chances are that money was the support behind all of them. It is hard to deny that. But there is a good chance that none of the things on the list were 100% money driven. If that is the case, and they were fully driven by the money. If that is the case, it might be a sign that you are doing something wrong and not living the life you should live.

2. Follow your passion

Monetizing your passion from day one is a mistake. It is by far the easiest way to hate what you are doing. What is right about the advice your parents have given to you? It would be a lie to deny that passion plays a massive role in your life. If you put everything you are doing right now aside. Had an unlimited budget and unlimited free time. The chances that you would spend 100% of your time on that passion thing of yours? Pretty big. Knowing what you are passionate about plays a big role in the quality of your life. That doesn’t mean you have to monetize it or follow it. But it means you still need to know what gets you going and how to approach your passion. Better said. What your passion actually is. This might seem unnecessary until you are in the building mode. But once you get out of it and you are set or want to take it a bit slower. It becomes apparent why you need to know it. This doesn’t mean that all your efforts should be spent on monetizing your passion or anything similar. You just have to know what your passion is and how it serves you.

Lesson: Passion matters much more than what the average internet personality will want to admit. The key is to find a balance where you know what your passion is and what gets you going. It is something that most never figure out. At the same time, following your passion as such is often misunderstood because people associate it with money and making money. Yes, it can be that. But no. It is not strictly just that.

3. Don’t talk about the money

You should never talk about money and how well you are doing unless it is with your close family or partner. If you are not convinced by our take here. Ask yourself. What will sharing this information do for me? The answer is simple. Nothing. There is no point. There is nothing for you to get out of it. There is nothing to help you in life. What you are looking for is a 3 minute ego trip you should not go on in the first place.

Talking about money always leads to resentment, hate and jealousy from those you shared your information with

Lesson: Your parents were right. As you make more money, things start to work out in your favor. The more you make, the more you need to learn to downplay things. Don't talk about all the stuff (money especially) with anyone. One basic example you want to avoid at all costs? Still working 9to5? Remember that there is no point in talking with your colleagues about buying a sports car or investing 80% of your salary in stocks.

Only people who need to know how much money you have:

1. Your family (just the closest family members)

2. Your partner

3. Your accountant (or a lawyer)

4. Don’t mix friendships with money

The first sign that you will lose a friend is when they ask you for money. This is where the discussion could stop. The only time you want to mix friends and money is when you are not afraid to lose either of those two. Money or your friends. The same principles apply to running a business together and sharing the equity. Everything is working for those who are not afraid to walk out on one another. Priorities change. Goals change. People change. You have been warned.

Lesson: ONLY mix friendships and money if you are not afraid to lose them in the first place. If you are someone who cares and would not want to lose the other side. Your parents were more than right. Do not do it.

Always ask yourself this:

Would I be okay if this ended the friendship?

5. Your network matters

The younger you are, the less sense this makes. As you get older, the power of your network becomes apparent. When you need someone to connect you with someone. Or when you are looking for a specific individual who can solve your problem. There is a good reason they say your network is your net worth. What no one tells you when it comes to a network is that the real power only comes to those who are valuable to others. If you bring nothing to the table. Don’t expect anything back.

Lesson: There is a realization that power comes from a guy who knows the guy. It is one of those things that your parents were right about. Much less so now that everyone struggles to form basic connections (relationships) and stay in touch with others. For those struggling to keep up with their connections, don’t overthink it. Just calling someone for 2 to 3 minutes once every month or two. Instead of listening to a podcast or YouTube while walking or driving, should be more than enough.

6. You become who you surround yourself with

The point above brings us to this. Remember when your parents told you that the people you surround yourself with, you become one of them? They were right. You become like the people you spend your time with. Manners. Ideas. Goals. Plans. All the way down to how you react and see the world. We all know that bad company corrupts good character, or vice versa. Something you want to remind yourself of often.

Lesson: Not much to add here. What you need to do is be careful about who and what you allow into your life. Not only do you have to be careful about who you allow. But be aware of those who enter your life, because one day you might wake up and realize you are doing the same things they are. One practical thing you can do is to audit the people you spend most of your time with. Write them down. List a few characteristics for each one of them. Do they talk about the future or live fully in the past? If the characteristics and things you value don’t align. You have work to do.

You are the average of the five people you spend the most time with. - Jim Rohn

7. Discipline over motivation

If you have ever had your parents tell you that you need to do things, no matter how lazy or tired you are. They were right. The more you progress, the more sense it makes. The reason your parents were right is that, after a certain point, you realize that the chances of being in the right mood every day, ready to give your best, are not realistic. If you want to get the results. You will have to sit down and start, no matter how you feel or what has happened that day. This applies to everything, not just getting work done. From staying in touch with important people, hitting the gym, or trying to start your online business. Discipline is everything, and you have to work on it. It is a skill. Meaning it can be trained and improved.

Lesson: The reason your parents were right is that if you want to achieve the big things, you will have to work even when you are not feeling it. If you are someone who struggles to focus or get things done. Make it a non-negotiable to do just 30 minutes of it each day. No multitasking. No context switching. Just one task (you are not feeling) for a maximum of 30 minutes. What you want to do is create a default scenario for you. One that will not require much thinking, yet you will execute on it.

8. Nobody is coming to save you

If you have ever heard your parents tell you this. Consider yourself one of the lucky ones. It is one of the best pieces of advice you could be given. More so if you are a young person and have experienced it firsthand. Seeing your parents knowing and living that nobody is coming to save them. The reality? You are the creator of your own life. Your own luck. Your own mind. Meaning that there is no one else to blame but YOU.

Daily reminder that nobody is coming to save you.

Lesson: You have total ownership of your situation. The people you surround yourself with. The things you do. The information you consume. It is all you… Still not getting it? Write every area of your life where you are waiting for something to happen. It will not take you more than 5 minutes to realize that all those things are on YOU and that you are just a few right actions away from making things happen.

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Disclaimer: None of this is to be legal or financial advice of any kind.

The Permanent Underclass Arrived 30 Years Ago

The permanent underclass is a sociological concept referring to a segment of society that is chronically and persistently trapped in poverty, with little to no realistic opportunity for upward social mobility. Unlike temporary poverty, membership in the permanent underclass tends to be long-lasting and self-perpetuating across generations. - Claude

The underclass is already here: This is the hard pill to swallow. Because if you reflect on how your grandparents used to live, it becomes quite clear. The underclass lifestyle has been here since the late 80s. What do we mean by that? Once the average person had to go into 30 year long debt just to buy a home… That is a clear sign that we are talking about a permanent underclass. There is not a single normal thing about being in debt to a bank for 30 years. Yet by the 2000s, it was completely normal to do so. Proof that the permanent underclass has been here longer than most realize. Our point? There is not that much space for drastic changes. You already can't own a home without getting into debt. Your employer is taking you for granted and paying you a minimum to survive. And you have never had a harder time finding the right sources of information, since everything is based on clickbait content. Forget about a change so drastic that it would leave you worse off than you already are (in terms of starting position). We are already there. Whether you want to accept it or not. The reason there has been so much attention about it recently is that people fear the unknown.

Bargaining power of the working class: What we can’t deny is that as time goes on. Careers are becoming a worse and worse choice. Young people already understand that. As someone who has written multiple in-depth articles about it and has always been preaching them to others. Most careers are not what they were a decade ago. The analyst’s work is getting one shotted by the AI. Designers have never had it easier to be replaced. Who needs customer support when there is a chatbot? This is where that uncertainty factor comes into play. Unfortunately, if we said things are going to change for the better. We would be lying to you. The power of the white-collar working class will decrease until we reach a point where most current roles are reshaped (restructured) into something new. Meaning? Your goal should not be to make your career your identity. You are not your job. You are not your role. The whole goal of getting yourself into a career is to use it to your advantage to start something of your own. As time goes on, it will be a waste of time and effort that you should spend elsewhere.

At this point your career should serve you:

1. Get experience across multiple topics (from creating presentations to understanding numbers).

2. Serve as your funding (golden ticket) - allowing you to build a business on the side while getting paid by your employer.

3. Create connections and lifelong partnerships (become the guy who knows the guy)

Those days of you getting one job. Cruising and thinking, you will live a good life based on what has been gone for the past decade. What persists is this boomer idea that it is how things should be done. Wrong. Forget about the old world rules and how things used to work… Reality is that to escape the permanent underclass. You have to become someone who owns 100% of your time and energy.

Mass layoffs are not the end: Things are progressing. No one can deny it.

Where do things get interesting?

1. Everyone is telling you that money will soon be irrelevant and that UBI is coming.

2. Mass layoffs are happening all around.

3. Wars, a shaky economic situation, and everything else that…

The first two points are so powerful that no one can ignore them. They make a great clickbait headline. Which is why the media pushes them. Our take on it? We simply don’t buy it. To be 100% transparent, the reason is mostly that the people pushing this narrative are pushing harder than ever. Does that make sense? Some would say it is because it is a last chance to make it. Others will say it is because of that uncertainty factor and a lot of things happening at the same time (technological advancement, mass layoffs, wars..). Our take? Those pushing the UBI/AGI scenario HARD are selling you something. Stirring up your emotions of uncertainty and the unknown. Or trying to get investors money… It is hard to distinguish between the two. We have yet to see how accurate this prediction is. What we can say with confidence is that AI has intensified this fear. Not only the fear but also the gap between those producing high output and those falling behind. Which is when you put everything on paper. The biggest issue for the people who are not adopting.

The mass layoffs?

This argument makes more sense and should not surprise anyone. Things will get worse before they get better. What we can say with 100% confidence is that, over the last couple of years. There have been unnecessary hires and overspending. Which is now, after a few years of pretending… A big reality check. It finally made sense to look into the headcount and the total cost of the unnecessary hires. The results of this are more than obvious. People are panicking + media is using it to get clicks and sell fear and a story that is not fully aligned with the real picture. If you are one of those lucky ones being on the right side of the internet. You already know that it is all part of the big picture (noise) to distract you from what matters. Getting the most out of your life and having total ownership of your situation. To make our point clearer, and why none of this should scare you, because nothing dramatic happened over the last couple of years.

Where are we now:

• The average person can’t buy a home without getting into massive debt.

• The average person is completely detached from reality (TikTok brain).

• The average person doesn’t know who they are or what makes them happy.

• The average person feels helpless.

• The average person has no idea what it takes to win (and how much effort it requires).

The starting point is not that good when you think about it. That may not be the case for YOU. But for the big majority of people around you. This is the exact scenario…

Permanent argument: That is where things go from well, it might make sense to full-on BS. To make it clear. We don't believe fiat currency will fall. We don't believe that all the wealth will be distributed among the top 5 AI companies. We don't believe that there will be a total labor collapse. We don’t believe white-collar workers will become irrelevant over the next 10 years. We don't believe AGI is close.

This is the real permanent class argument.

We believe all this noise is someone else occupying your mind while they focus on the important stuff. While you are caught in the endless loop of worry. Without actually doing anything. Your goal? Ignore the noise and put in the work. The only way that you will end up in the permanent underclass is if you do the easier thing… Give up. We can guarantee there will be MUCH less space for the middle players. Just like the middle has been shrinking for the last 30. What do we mean by that? That is in order to live the life you want to live. You will have to get out of the middle ASAP. The good thing?

It is in your control.

The Middle? The Middle Is… Shrinking.

Before reading any further make sure you understand:

1. You are not a victim.

2. You have total ownership of this situation (even if you think you don’t).

3. You will never be left behind if you are putting in the work.

4. You can escape the “permanent underclass” by doing what others are not.

Our next point… Young people giving up: This is where the problem becomes more apparent. Young people are not giving up because of the rapid technological advancement. Or because they have to work 12x longer to get the things their grandparents did. The reason young people are giving up is that it is the easier option. One click away from everything we want. One click away from all the knowledge in the world. Bringing us to where we think we have everything. Yet we have nothing. Everything in the sense that you can get any information in less than 20 seconds. Get in contact with someone across the world with one click. Or order your food with less than three swipes. None of that matters. Because, deep down, you feel you will never own your home, live debt-free, or possess something of your own. Because technology might replace your current role. And because you spend most of your free time disconnected from society. Where does this lead us? You get lost in the comfort zone, noise, and ultimately give up. Results? Permanent feeling of helplessness. You stay stuck in the infinite loop of doing nothing and justifying it to yourself. That is what the permanent underclass looks like. You know you will never get out of your situation, so why even bother playing?

The hard pill to swallow: Everything in your life is in your control. Before you ask yourself how everything is in your control, and isn’t this a straight-up contradiction? It is not a contradiction because no one is stopping you from doing what others around you refuse to do. Don’t want your life to depend on a role that might be extinct soon? Change it. You want to ensure that you are in a safe position? Start your business. You don’t want to depend on mediocre information and mass media? Curate your info sources. Tired of only living for the weekend? Change it. Don’t want to be left behind? Start saving and investing your money. What do all of these share?

They are all in YOUR control.

The Escape Plan And What It Takes

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