The best of us on paper… It is called The Essentials.
The short version:
Format: Magazine-size print issue. US letter (perfect bound).
Inside: 18 essays. And two of them have never been published anywhere else.
Editions: Color or Black and White. Same 18 essays with the same exact cover.
Shipping: Free and tracked.
Until: January 5th 2027. No reprints.
Why this?
We wanted to do something different from what everyone else on Substack is currently doing. Something you can touch and put on a shelf once you are done with it. It is our first print project. Made by us from start to finish. From creating the content inside, editing how things should look, to picking the art.
What’s inside?
Two editions of the same magazine?
Color: Full of copyright-free artwork. From classical paintings all the way to legendary art that you can find in the most famous museums in the world.
Black and white: The same essays and diagrams as in the color version. But without the artwork… Giving you this feeling like you are reading newspapers.
Which one?
Pick color if you want to keep it on a shelf or enjoy the artwork.
Pick black and white if you are interested in the text only.
How does ordering work?
Click the button below and choose your edition at checkout.
Once the payment goes through, we notify the printer to prepare your copy. That usually takes 2-3 days.
After it is ready, we ship it to you with tracking. With Black Friday coming up, the realistic expectation is 17 - 24 days in total.
Want it by Christmas or to gift it to someone? Order by November 30th at the latest. We unfortunately can’t guarantee when something will arrive at your doorstep.
Sending it as a gift? Enter their address at checkout.
Black Friday - Lifetime membership
If you have been with us for some time, there is a Black Friday deal we do every year. It is a tradition at this point. It is a bit earlier this year than we would like, but with The Essentials coming out, we decided to run it at the same time.
Don’t care about the magazine? Shipping not available to your location? This one is for you.
Lifetime membership at a discounted price is available until November 30th.
For anyone who hates recurring payments and sees themselves still reading in a few years. This is the perfect time to switch.
FAQ
As someone who has read every post. Why would I buy this?
There is no right or wrong answer to this. Two essays in it have never been published. The other 16 are the best (subjective) of more than 150. This is for those who are looking for something away from a screen. Or maybe you just want to support what we do, and this is by far the best way.
Color or black and white?
Both editions include the same 18 essays, so the content is unchanged. The essays are identical. The color edition features artwork on most spreads, while the black and white edition has none and reads more like a newspaper. It is worth noting that we could only print images we had the rights to. The color edition uses copyright-free artwork, not necessarily the images from the original posts.
How long can I buy it?
Until January 5th 2027. After that, The Essentials in its current form is gone. No reprints.
When will it ship and when will it arrive?
We ship to the EU, UK, US, and select parts of Asia and Australia. Printing takes 2 - 3 days. Given the upcoming period (Black Friday and the Holidays), expect 17 - 24 days from order to your door. The US is by far the fastest.
When does the Black Friday lifetime deal end?
November 30th. After that, lifetime membership is only available together with the physical copy.
I am already paying for a monthly/annual subscription. Can I switch to lifetime?
Yes. Your current recurring payment is canceled as part of the switch. One condition: you need to be subscribed to The Unintuitive on Substack, so we can find your email address and upgrade it to lifetime status.
One last thing. We have no marketing budget. Zero. Sharing this post (or a picture or two) helps more than you might think. Thank you!
Any questions? Drop a comment or send a DM. We will get back to you within 24 hours.
Disclaimer: None of this is legal or financial advice of any kind.