Welcome!
The Unintuitive is all about building a life you don’t want to escape from. No guru fluff. No recycled nonsense. No Claudeslop (AI slop). We write what actually works. Even when it goes against what everyone around you is doing.
This is NOT for people looking for shortcuts or motivational content that gets them nowhere. It is for people willing to do what others around them won’t…
Things we believe in
Nobody is coming to save you. Not your boss, not the government, not your friends. The sooner you accept this, the sooner things will start to work out in your favor.
A good life starts with subtraction. Not with adding unnecessary things you think will make you happier.
REAL wealth comes only from owning something. If you trade hours for money, your income has a ceiling. Do the math yourself because there are only so many hours in a week.
Everything in life compounds. Habits, health, and relationships… Not just money. The only game worth playing? The long one. Small and boring stuff every day becomes an unfair advantage over a decade.
New here? Start with these
The honest guide to money, freedom, and a life you don’t have to escape from - The whole FAQ on one page.
78 (Unwritten) rules of life - What nobody taught you.
Random quality of life improvements that will change your life - Upgrades worth trying.
What you get
Start with the free essays on building the life you don’t want to escape from.
Become a member and unlock:
Members-only deep dives and the full archive of 150+ posts
The Inner Circle - a private library of mental models, workbooks, and templates
The chat - talk with us, ask questions, and connect with the others in the community
Plans and subscriptions
Free: access to the free posts.
Monthly: every post + full archive + Inner Circle + chat.
Annual: everything in Monthly… But cheaper. Smarter choice if you are staying.
Lifetime: Pay once. No renewals. Done. Everything we build… Yours to keep. Hate subscriptions? We do as well. This is for people who think the same way.
Know someone who needs this? Gift a membership
Curated material
The best things to read, watch, and keep so you don’t spend your precious time scrolling the timelines.
Antidote to slop - an archive of life-changing material: PDFs, essays, videos, and documentaries.
Reading in the age of slop: a list of books for people who still read.
Already a member?
Can’t find something? Having payment problems? Want to pay with crypto? DM us (or find us on social). Will get back to you ASAP.
Disclaimer: None of this is legal or financial advice of any kind.